International Airlines Group (IAG) is launching Level, a new low cost longhaul airline brand that will take off operations in June 2017 with flights from Barcelona to Los Angeles, San Francisco (Oakland), Buenos Aires and Punta Cana.
Initially the new low cost airline will be operated by Iberia’s flight and cabin crew. This will create up to 250 jobs based in Barcelona.
“Barcelona is Vueling’s home base and this will allow customers to connect from Vueling’s extensive European network onto Level’s longhaul flights.
“This is just the start. We’re really excited about the opportunities for expansion and we plan to bring LEVEL to other European destinations,” Willie Walsh, IAG chief executive explained
Barcelona has been chosen as the first European city for the launch of IAG’s new operation but LEVEL will look to expand its flights from other European cities.
Fares start from €99/US$149 one way and tickets go on sale today at flylevel.com
“Level is an exciting new IAG airline brand which will bring a stylish and modern approach to flying at prices that are even more affordable. It will benefit from having the strength of one of the world’s largest airline groups behind it.
Level branded Airbus 330 (inner view). © IAG.
“Level will become IAG’s fifth main airline brand alongside Aer Lingus, British Airways, Iberia and Vueling. It will complement our existing airline portfolio and further diversify our current customer base,” Walsh continued.
Lots of amenities, wi-fi from €8.99 and Avios to earn and redeem
Level will fly two new Airbus A330 aircraft branded in its own livery and fitted with 293 economy and 21 premium economy seats.
Checked luggage (in addition to a free cabin bag), meals, seat selection and the latest movie releases will be complimentary for customers flying in premium economy. Those travelling in economy can chose what they want to buy based on a menu of choices.
All customers will have access to next generation inflight technology with a wide range of onboard entertainment options. High speed internet connectivity will be available with prices starting at €8.99.
Level’s customers will be able to earn and redeem Avios, the loyalty currency for IAG’s airlines. This will give them the opportunity to fly to 380 destinations across the Group’s network.
Twice and three times a week
Flights to Los Angeles start on June 1, 2017 and operate twice per week. Flights to San Francisco (Oakland) start on June 2, 2017 and operate three times per week. Flights to Punta Cana (Dominican Republic) start on June 10, 2017 and operate twice per week. And flights to Buenos Aires start on June 17, 2017 and operate three times per week.
Image over the headline.- Level branded Airbus 330. © IAG.