Starbucks, to open its first Roastery in Europe by 2018 in Milan

Starbucks debut of its first Roastery in Seattle in 2014 was the most successful store opening in the company’s history

Eva González Milan (Italy), 28 February, 2017

Starbucks Coffee Company unveiled today its next Roastery location on Piazza Cordusio in Milan, showing the building before remodel.
Set to open in late-2018, the Milan Reserve Roastery will be the first Starbucks Roastery to open in the Europe, Middle East and Africa region, and the fifth, globally.

Starbucks debut of its first Roastery in Seattle in 2014 was the most successful store opening in the company’s history. Since then, the company has announced additional Roastery locations coming to Shanghai in 2017 and New York as well as Tokyo in 2018.

At its recent Investor Day, Starbucks announced its ongoing investment in the premium Reserve brand, including opening 20-30 Roastery locations around the world, over time.

The historical Palazzo Delle Poste will home the Roastery

Located at the historic, turn-of-the-century Palazzo Delle Poste building on Piazza Cordusio, this one-of-a-kind 25,500 square foot retail space will feature the company’s premium, small batch, Reserve coffees served in a variety of brewing methods in a beautiful environment.

Palazzo Delle Poste building on Piazza Cordusio.© Starbucks

Palazzo Delle Poste building on Piazza Cordusio.© Starbucks

This new location will be designed specifically for the Milanese customer, integrating the world-famous theatre of coffee in Italy and will offer freshly-baked food on site from Italian artisan baker Rocco Princi, the exclusive food provider for all new global Roastery locations.

Howard Schultz (Starbucks Chairman and CEO) said, “It took us some time to find it, but once I walked through the former Post Office building, I knew that it would be the perfect location to honor the craft of coffee and pay respect to the uniquely Italian culture in which it will be served. This store will be the culmination of a great dream of mine – 34 years in the making – to return to Milan with one of the most immersive, magical retail experiences in the world.”

Creating job opportunities in Italy for around 350 partners

Following the Roastery opening, Italian licensee and business partner Percassi will open a small number of Starbucks stores in Milan for the balance of 2018. Each new store will be carefully designed and curated to respect the local community and unique Milanese context.

Taking a respectful and measured approach to store openings is at the heart of the Starbucks strategy in Italy. Together with the Milan Roastery, Starbucks and Percassi will create job opportunities for around 350 partners (employees) in Italy.

Palazzo Delle Poste building on Piazza Cordusio.© Starbucks

Palazzo Delle Poste building on Piazza Cordusio.© Starbucks

Milan Mayor Giuseppe Sala said, “As mayor and as a citizen of Milan I am pleased that an international company, known for its standing and reliability such as Starbucks, has decided to invest in our city, choosing the famous Post Office building as the site of its first store in Italy. On this occasion I would like to welcome this new venture and thank Howard Schultz for choosing Milan. Starbucks is a brand famous worldwide. Its presence in the city is for us a further confirmation of the important attractiveness of Milan on the entrepreneurial scale.”

Image over the headline.- Antonio Percassi (the Italian Masterfranchesee partner of Starbucks), Howard Schultz (Chairman and CEO Starbucks) -center- and Mayor of Milan, Giuseppe Sala -right-. © Starbucks

 

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