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Dentsu establishes digital joint venture with Evolable Asia in Vietnam

Dentsu Inc. announced today that it will strengthen and expand its solutions development and management structure in the digital marketing domain targeting the Japanese market through a joint investment with Evolable Asia Co., Ltd in Vietnam. The joint company is named Dentsu Techno Camp, is headquartered in Saigon and headed by Yuichi Arai, General Director & […]

24 March, 2017

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IPG Mediabrands names Arun Kumar as first Chief Data & Marketing Technology Officer

IPG Mediabrands announced today that Arun Kumar has been named as the group’s first-ever Chief Data & Marketing Technology Officer. Kumar will continue to manage the global operations of Cadreon, IPG’s ad tech unit, which will play a key role in developing next generation platforms and products; he will also now oversee the Mediabrands Insights […]

23 March, 2017

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Francisco Crespo, new Chief Growth Officer at The Coca-Cola Company

The Coca-Cola Company announced today a set of management and restructuration changes including the combination of the  Global Marketing, Customer and Commercial Leadership, and Strategy into one function under the leadership of a new Chief Growth Officer. Marcos de Quinto, till today Vice President and CMO of the multinational, gets retired and the newyorker Francisco Crespo, […]

23 March, 2017

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MillerCoors and IPG launch Miller Lite beer button and Alexa ordering services

MillerCoors, a Molson Coors company, and the IPG Media Lab, today announced the launch of Miller Lite On-Demand, a suite of connected home services that modernize the beer shopping experience. The newly launched services include a voice-activated Amazon Alexa skill and a custom AWS IoT Button. Both will restock the users fridge with Miller Lite […]

22 March, 2017

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Altice agrees to purchase Teads for €285 million

Dutch group Altice has signed the purchase of Teads leading video advertising marketplace in the world with an audience of more than 1.2 billion unique users, 720 million of them through mobile devices. Altice has agreed to pay for Teads  € 285 million, but the price is subject to the Teads’ achievement of the revenue […]

22 March, 2017

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Samsung, unveils Bixby, its firs A.I. voice interface

Samsung has announced the launch of Bixby, its first voice interface with Artificial Intellingence (A.I.). It is called Bixby and InJong Rhee (Executive Vice President, Head of R&D, Software and Services at Samsung) explains that it soon will become not only the voice interface in Samsung smartphones (Samsung Galaxy 8), but in all Samsung household […]

21 March, 2017

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BrandZ.- Tencent top of the 100 Chinese most valuable brands

Technology brands continued to lead the way, with Tencent strengthening its hold on the no. 1 spot thanks to the popularity of social media platform WeChat, while other sector players also performed strongly. Tencent was also one of three technology brands in the Top 20 Risers listing, reflecting the centrality of this category to Chinese […]

20 March, 2017

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Mirum acquires 3Ti Solutions in China

Mirum has agreed to acquire 3Ti Solutions Inc (3Ti) in China. 3Ti will be rebranded as Mirum in China, following completion of the acquisition. 3Ti caters to Chinese businesses both locally and abroad with such clients as China CITIC Bank, Bank of Communications, Mastercard, UnionPay, China Eastern, Ctrip, Geely, Michelin China, IKEA, OPPO Electronics Corporation, […]

20 March, 2017

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Havas UK pauses insertions in You Tube and Google Display Network by risk of ad missplacements

Paul Frampton Calero (CEO & UK Country Manager, Havas Media Group) has made clear through his personal Twitter profile that Havas UK has just paused activity in You Tube and Google Display Network (Adwords). He also underscores that they “are working closely with Google to find a solution before un-pausing ad spend”. Following some incidents […]

17 March, 2017

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Alibaba allies with Mail.ru, TF Joy, Efun and ONEMT to enter game distribution business

Alibaba Games and Alibaba Mobile Business Group, officially announced  plans to enter the game distribution industry. Simon Shi, President Alibaba Games, Alibaba Digital Media & Entertainment Group, announced the official partnership of the company with Mail.ru Group, TFJoy, Efun and ONEMT to establish the “Global Strategic Alliance of Game Distribution”. The association aims at bridging the […]

17 March, 2017

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