{"id":10429,"date":"2018-04-03T00:59:36","date_gmt":"2018-04-02T22:59:36","guid":{"rendered":"http:\/\/eastwind.es\/marketing\/en\/?p=10429"},"modified":"2018-04-03T16:07:18","modified_gmt":"2018-04-03T14:07:18","slug":"fabien-aufrechter-to-lead-havas-blockchain-new-integrated-communications-offering-for-blockchain-tech-businesses-and-entrepreneurs","status":"publish","type":"post","link":"https:\/\/eastwind.es\/marketing\/en\/fabien-aufrechter-to-lead-havas-blockchain-new-integrated-communications-offering-for-blockchain-tech-businesses-and-entrepreneurs\/","title":{"rendered":"Fabien Aufrechter, to lead Havas Blockchain, new integrated communications offering for blockchain tech businesses and entrepreneurs"},"content":{"rendered":"

Havas Group is launching Havas Blockchain, a fully integrated communications offering designed to support blockchain tech businesses and entrepreneurs. The offering is in partnership with Blockchain Partner, the top French blockchain transformation consultancy, and backed up by AMO, Havas Group\u2019s leading global partnership of corporate and financial communications consultancies.<\/p>\n

\"\"<\/a>
St\u00e9phane Fouks (EVP Havas & Havas Creative and Advisor to Talao) firts row on the left-, Fabien Aufrechter (Director, Havas Blockchain)-on the back side of the image- and other two people at the presentation of Havas Blockchain on 29th March. \u00a9 Havas Blockchain.<\/span><\/figcaption><\/figure>\n

Havas Paris consultant Fabien Aufrechter will lead Havas Blockchain specialist team focusing exclusively on communities of cryptocurrency investors will combine the global communications consulting expertise of Havas Paris with the power and reach of the AMO network, particularly in Asia (Russia, Korea, Japan, Singapore, etc.), a strategic hub for ICO (Initial Coin Offering) investment, and with the strategic, technical and legal advice provided by Blockchain Partner.<\/p>\n

For Fabien Aufrechter, head of Havas Blockchain: \u201cAs leader of record in financial communications, Havas Paris is the natural go-to agency for ICOs, which are set for significant growth. This new field of financial communications, aimed at both traditional investors and the cryptocurrency community, will rely more specifically on community engagement, social media and public relations\u201d.<\/p>\n

The partnership is already operational and working on a first ICO, scheduled for spring 2018, with Talao, the world\u2019s first global platform connecting freelance talent and major corporations in every sector of activity, and totally decentralized thanks to blockchain.<\/p>\n

Havas Blockchain will concentrate initially on support for ICOs, cryptocurrency fundraising rounds that have gained considerable ground since the beginning of 2017 ($5.6Bn raised in 12 months, following Token Data). In addition to ICOs, Havas Blockchain also offers training, coaching, public affairs and global communications support for firms operating in the blockchain ecosystem.
\nHavas Blockchain\u2019s commitment will be in the form of tokens acquired by the Havas Group.<\/p>\n

For St\u00e9phane Fouks, EVP Havas & Havas Creative and Advisor to Talao:\u201cJoining forces with Blockchain Partner will enable us to provide full-service support to firms eager to develop blockchain-based solutions. Our aim is to make Havas Group a key player in this new economy.\u201d<\/p>\n

For Claire Balva, CEO of Blockchain Partner: \u201cHavas Blockchain\u2019s communications expertise and Havas Group\u2019s international reach will open up a new dimension for our clients\u2019 blockchain projects. AMO network agencies, especially in Asia, will be invaluable in communicating directly with cryptocurrency investors\u201d.<\/p>\n

Image over the headline.-<\/strong> Fabien Aufrechter (Director, Havas Blockchain). \u00a9 Havas<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Havas Group is launching Havas Blockchain, a fully integrated communications offering designed to support blockchain tech businesses and entrepreneurs. The offering is in partnership with Blockchain Partner, the top French blockchain transformation consultancy, and backed up by AMO, Havas Group\u2019s leading global partnership of corporate and financial communications consultancies. Havas Paris consultant Fabien Aufrechter will …<\/p>\n

Fabien Aufrechter, to lead Havas Blockchain, new integrated communications offering for blockchain tech businesses and entrepreneurs<\/span> Leer m\u00e1s »<\/a><\/p>\n","protected":false},"author":8,"featured_media":10428,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[3],"tags":[7210,6692,4504,7212,7214,7207,672,7206,673,7213,7211],"yst_prominent_words":[],"_links":{"self":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts\/10429"}],"collection":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/comments?post=10429"}],"version-history":[{"count":0,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts\/10429\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/media\/10428"}],"wp:attachment":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/media?parent=10429"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/categories?post=10429"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/tags?post=10429"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/yst_prominent_words?post=10429"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}