{"id":10669,"date":"2018-04-16T16:00:02","date_gmt":"2018-04-16T14:00:02","guid":{"rendered":"https:\/\/eastwind.es\/marketing\/en\/?p=10669"},"modified":"2018-04-16T23:35:37","modified_gmt":"2018-04-16T21:35:37","slug":"michael-phelps-google-home-and-alexa-team-up-with-colgate-for-save-water-campaign-on-earth-day","status":"publish","type":"post","link":"https:\/\/eastwind.es\/marketing\/en\/michael-phelps-google-home-and-alexa-team-up-with-colgate-for-save-water-campaign-on-earth-day\/","title":{"rendered":"Michael Phelps, Google Home and Alexa team up with Colgate for save water campaign on Earth Day"},"content":{"rendered":"<p>Most acclaimed swimmer in the world, Michael Phelps, has teamed up with Colgate to remind US americans saving water on 2018 Earth Day.<\/p>\n<figure id=\"attachment_10676\" aria-describedby=\"caption-attachment-10676\" style=\"width: 890px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2018\/04\/Colgate_Phelps_SaveWatermessage_1523887570416-2-HR.jpg\"><img decoding=\"async\" class=\"wp-image-10676\" src=\"https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2018\/04\/Colgate_Phelps_SaveWatermessage_1523887570416-2-HR.jpg\" alt=\"\" width=\"890\" height=\"593\" srcset=\"https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2018\/04\/Colgate_Phelps_SaveWatermessage_1523887570416-2-HR.jpg 2700w, https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2018\/04\/Colgate_Phelps_SaveWatermessage_1523887570416-2-HR-768x512.jpg 768w\" sizes=\"(max-width: 890px) 100vw, 890px\" \/><\/a><figcaption id=\"caption-attachment-10676\" class=\"wp-caption-text\"><span style=\"color: #3366ff;\">Michael Phelps spreads Save Water message. \u00a9 Colgate<\/span><\/figcaption><\/figure>\n<p>Phelps is the most decorated Olympian in history, capturing a total of 28 medals including a record-setting 23 gold medals, over the course of five Olympic Games, but the camopaign features as well some actions for tech savvy users of Amazon Alexa and Google home assistant.<\/p>\n<figure id=\"attachment_10672\" aria-describedby=\"caption-attachment-10672\" style=\"width: 890px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2018\/04\/Colgate_phelps_brushingteeth_family.jpg\"><img decoding=\"async\" class=\"wp-image-10672\" src=\"https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2018\/04\/Colgate_phelps_brushingteeth_family.jpg\" alt=\"\" width=\"890\" height=\"565\" srcset=\"https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2018\/04\/Colgate_phelps_brushingteeth_family.jpg 1600w, https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2018\/04\/Colgate_phelps_brushingteeth_family-768x487.jpg 768w\" sizes=\"(max-width: 890px) 100vw, 890px\" \/><\/a><figcaption id=\"caption-attachment-10672\" class=\"wp-caption-text\"><span style=\"color: #3366ff;\">Colgate and the Phelps family continue to spread the Save Water message reminding others to turn off the faucet while brushing their teeth. \u00a9 Colgate.<\/span><\/figcaption><\/figure>\n<p>Colgate&#8217;s goal is to bring attention to water scarcity and help save water through initiatives that include the following:<\/p>\n<p><strong><span style=\"color: #999999;\">1.- \u00abSave Water\u00bb with the Google Assistant.-<\/span><\/strong> Colgate developed an Action for the Google Assistant called \u00abSave Water by Colgate.\u00bb Users with a Google Home, or compatible smart speaker, can learn water facts, conservation tips or even ask to hear the sound of running water to \u00abreplace\u00bb the sound while brushing with the faucet off. The Action is now available to anyone with a Google Home device by saying, \u00abHey Google, talk to Save Water by Colgate.\u00bb This feature is also available to Amazon Alexa users when users say \u00abAlexa, enable Save Water.\u00bb<\/p>\n<p><strong><span style=\"color: #999999;\">2.-<\/span><\/strong> <span style=\"color: #999999;\">\u00abTurn Off the Faucet\u00bb Sink Sticker.-<\/span> Colgate created a water-activated drain sticker that reveals the reminder \u00abTurn off the Faucet\u00bb when it comes in contact with water.<\/p>\n<figure id=\"attachment_10673\" aria-describedby=\"caption-attachment-10673\" style=\"width: 890px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2018\/04\/Colgate_TurnOfftheFaucet_1523890383529-4-HR.gif\"><img decoding=\"async\" class=\"wp-image-10673\" src=\"https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2018\/04\/Colgate_TurnOfftheFaucet_1523890383529-4-HR.gif\" alt=\"\" width=\"890\" height=\"890\" \/><\/a><figcaption id=\"caption-attachment-10673\" class=\"wp-caption-text\"><span style=\"color: #3366ff;\">Colgate Turn Off The Faucet sink sticker.\u00a9 Colgate<\/span><\/figcaption><\/figure>\n<p>Now available exclusively at Walmart, the Save Water sticker is included when purchasing a Colgate Total Toothpaste special pack.<\/p>\n<p><span style=\"color: #999999;\"><strong>3.-<\/strong> <strong>Phelps and Family Social Media Reminders.-<\/strong><\/span> The Phelps family will continue to encourage their social media followers to turn off the faucet while brushing to save up to eight gallons of water a day.<\/p>\n<figure id=\"attachment_10675\" aria-describedby=\"caption-attachment-10675\" style=\"width: 400px\" class=\"wp-caption alignright\"><a href=\"https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2018\/04\/DosBoomer_1523657990798-3-HR.gif\"><img decoding=\"async\" class=\"wp-image-10675\" src=\"https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2018\/04\/DosBoomer_1523657990798-3-HR.gif\" alt=\"\" width=\"400\" height=\"336\" \/><\/a><figcaption id=\"caption-attachment-10675\" class=\"wp-caption-text\"><span style=\"color: #3366ff;\">Boomer Phelps helps Save Water.\u00a9 Colgate<\/span><\/figcaption><\/figure>\n<p>\u00abWhile I retired from swimming two years ago, water is still very much a big part of my life and is a big part of all our lives,\u00bb Phelps said. \u00abThis Earth Day, I want to encourage all of us to help do our part in preserving water because every drop does count. Join us by simply turning off the faucet while brushing your teeth. It&#8217;s a small step that we can all do together to make a huge difference and a big impact on the world..\u00bb<\/p>\n<p>Today, 130 million Americans live with severe water scarcity1 for at least one month every year, yet 42 percent of Americans report leaving the faucet running while brushing their teeth2. Phelps and Colgate are encouraging people to help save the planet this Earth Day by simply turning off the faucet.<\/p>\n<p>The Earth Day save water campaign is framed into Colgate&#8217;s initiative called #EveryDropCounts.<\/p>\n<p><span style=\"color: #3366ff;\"><strong>Image over the headline.-<\/strong> Colgate and the Phelps family continue to spread the Save Water message reminding others to turn off the faucet while brushing their teeth. \u00a9 Colgate.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Most acclaimed swimmer in the world, Michael Phelps, has teamed up with Colgate to remind US americans saving water on 2018 Earth Day. Phelps is the most decorated Olympian in history, capturing a total of 28 medals including a record-setting 23 gold medals, over the course of five Olympic Games, but the camopaign features as &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/eastwind.es\/marketing\/en\/michael-phelps-google-home-and-alexa-team-up-with-colgate-for-save-water-campaign-on-earth-day\/\"> <span class=\"screen-reader-text\">Michael Phelps, Google Home and Alexa team up with Colgate for save water campaign on Earth Day<\/span> Leer m\u00e1s &raquo;<\/a><\/p>\n","protected":false},"author":8,"featured_media":10678,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[4],"tags":[7354,6164,7351,7352,7350,7353],"yst_prominent_words":[],"_links":{"self":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts\/10669"}],"collection":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/comments?post=10669"}],"version-history":[{"count":0,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts\/10669\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/media\/10678"}],"wp:attachment":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/media?parent=10669"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/categories?post=10669"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/tags?post=10669"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/yst_prominent_words?post=10669"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}