Commissioned by State Street Global Advisors and created by sculptor Kristen Visbal following an idea conceived by the advertising agency McCann New York, Fearless Girl was originally installed on Wall Street on the eve of International Women\u2019s Day 2017, accompanied by a call on the companies in which State Street Global Advisors invests to increase the number of women on their corporate boards.<\/p>\n
Since that day, State Street Global Advisors has focused on more than 700 publicly-traded companies without a single woman on their board. Among those companies, 152 have since added a female director to their board and another 34 companies have pledged to do so. The firm also voted against more than 500 companies that failed to take action.<\/p>\n
To build on Fearless Girl\u2019s impact, State Street Global Advisors is now calling on portfolio companies to create more transparency and share more data about the number of women they have at all levels of management. State Street Global Advisors will begin screening and engaging with companies in the STOXX 600 and FTSE 350 indexes to start, seeking to understand company practices that promote diversity, and has plans to expand this effort in the future.<\/p>\n \u201cWe thank Mayor Bill de Blasio and the millions of people from New York City and all over the world who have enthusiastically embraced Fearless Girl and her powerful message,\u201d said Cyrus Taraporevala, State Street Global Advisors President and Chief Executive Officer. \u201cSince Fearless Girl\u2019s placement, more than 150 companies have added a female director to their boards. Our hope is that by moving her closer to the NYSE she will encourage more companies to take action and, more broadly, that she will continue to inspire people from all walks of life on the issue of gender diversity.\u201d<\/p>\n \u201cWe are proud to be home to the Fearless Girl. She is a potent symbol of the need for change at the highest levels of corporate America\u2014and she will become a durable part of our city\u2019s civic life,\u201d Mayor de Blasio concluded.<\/p>\n Leaving aside the media buzz and real change earned by this tiny-great bronze girl the action has bagged lots of recognition in the most coveted ad festivals and rankings, including Titanium at Cannes Lions 2017 and 2nd spot as most awarded campaign in the GunnReport 2018.<\/p>\n Image over the headline.-<\/strong>\u00a0Fearless Girl. \u00a9 InterPublic Group\/McCann\/State Street Global Advisors<\/span><\/p>\n Related Eastwind Marketing links<\/span>:<\/strong><\/span><\/p>\n Meet Graham, most awarded creative campaign in 2017, Gunn Report says<\/a><\/span><\/p>\n USA, at the top of Epica ranking 2017, but most of the Grands not coming from The States Related external links<\/span>:<\/strong><\/span><\/p>\n![\"\"](\"https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2018\/04\/FearlessGirl_facing_ChargingBull_NYWallStreet.jpg\")
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