comScore today announced the appointment of Bryan Wiener as Chief Executive Officer (CEO). Currently member of the comScore Board of Directors, Wiener brings more than 25 years of leadership experience in the media and technology industry to his new role.<\/p>\n
Most recently, he served as Executive Chairman at 360i, an over 1,000 employee advertising agency well reputed for its ability to help brands capitalize on change through innovation and a data-driven approach to marketing.<\/p>\n
\u00abI\u2019m energized by the opportunity to join comScore during this pivotal moment for our business and our industry,\u00bb said Wiener. \u00abIn a world where people are increasingly consuming media across platforms, the need for a trusted, objective and consistent currency to measure audience and advertising ROI only grows. comScore is uniquely positioned to provide this new model, as it has the scalable data, technology and history of innovation to power the industry\u2019s future.\u00bb<\/p>\n
The CEO position at comScore has been unoccupied since former CEO, Gian Fulgoni, retired in November 2017.<\/p>\n
\u00abBryan is a universally-respected change agent in the business world, known for specializing in growing companies into market leaders, and I am thrilled to welcome him to the comScore executive team,\u00bb said Livek. \u00abOver the past six months, I\u2019ve gotten to know Bryan well and believe deeply in his vision for comScore, as well as in his ability to inspire our existing workforce and secure new talent to support the evolving needs of the company.\u00bb<\/p>\n
But this is the only appointment that comScore announces today.<\/p>\n
Bill Livek, comScore\u2019s current Executive Vice Chairman and President, will transition to the new role of Vice Chairman of the board and special advisor to the CEO. Wiener and Livek will assume their new positions on May 30th, 2018.<\/p>\n
In addition to the CEO appointment, comScore is announcing changes to its board of directors, effective immediately. Rob Norman, a renowned advisor to media and marketing companies and former chief digital officer of WPP\u2019s GroupM, has been named to comScore\u2019s board of directors. Current board member Brent Rosenthal has been named non-executive chair.<\/p>\n
\u00abThis is an incredible time to be at the nexus of media innovation and I am excited to join comScore\u2019s board of directors to provide guidance at this important moment,\u00bb said Norman. \u00abI\u2019ve known Bryan for more than a decade and believe his vision and proven leadership style are exactly what is needed to cement comScore as the unequivocal leader in cross-platform measurement.\u00bb<\/p>\n
\u00abI thank the Board for this incredible opportunity and I look forward to working closely with Bryan and our strong Board to capitalize on comScore\u2019s unique market position. Additionally, I want to thank Bill Livek for his years of executive leadership and know that he will continue to have an enormous impact on comScore in his new role,\u00bb said Rosenthal.<\/p>\n
Image over the headline.-<\/strong> Bryan Wiener at IAB’s Mixx 2106. \u00a9 IAB.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":" comScore today announced the appointment of Bryan Wiener as Chief Executive Officer (CEO). Currently member of the comScore Board of Directors, Wiener brings more than 25 years of leadership experience in the media and technology industry to his new role. Most recently, he served as Executive Chairman at 360i, an over 1,000 employee advertising agency …<\/p>\n