Dentsu Aegis Network today announces the acquisition of Fountainhead Entertainment Pvt.Ltd (\u201cFountainhead\u201d), one of India\u2019s leading event and experiential agencies. Fountainhead\u2019s strong expertise and presence within the fastest growing sector of India\u2019s advertising industry adds scale and leadership to Dentsu Aegis Network\u2019s growing presence within this vibrant market.<\/p>\n
Fountainhead supports its more then 100 clients , among them Tata Group, Mahindra Group, Aditya Birla Group, on all types of events, digital initiatives, product launches, brand activation and meetings, incentives, conferences and exhibitions.
\nThe agency has five brands within the growing business: Fountainhead Events, Oranjuice Entertainment, Fountainhead Activations, Fountainhead Corporate Journeys and Fountainhead Digital. Together, they deliver over 350 events annually.<\/p>\n
Established in 1994 and now with more than 205 experiential specialists, Fountainhead is headquartered in Mumbai with two more offices in Delhi and Bangalore. Founded by renowned industry figures Chairman Brian Tellis, Managing Director Neale Murray and Director Otis D\u2019Souza and later joined by Co-Directors, the visionary Pradeep Guha, V G Jairam and Owen Roncon, Fountainhead has grown to become India\u2019s most awarded and respected experiential agency. This acquisition will be one of the largest in India within this sector.<\/p>\n
Fountainhead supports its client base of more than 100 first row companies on all types of events, digital initiatives, product launches, brand activation and meetings, incentives, conferences and exhibitions. The five brands within the growing business are: Fountainhead Events, Oranjuice Entertainment, Fountainhead Activations, Fountainhead Corporate Journeys and Fountainhead Digital. Together, they deliver in excess of 350 events annually.<\/p>\n
Post-acquisition, Fountainhead will continue to be led by co-founder and CEO Brian Tellis. The current management team will also continue as is. Brian will report into Ashish Bhasin, Chairman and CEO of Dentsu Aegis Network South Asia. It is envisaged that in 2016 the existing experiential offering of psLIVE, with 86 people in India, will be merged with Fountainhead, making the combined agency India\u2019s largest experiential and activation agency business.<\/p>\n
Nick Waters, CEO of Dentsu Aegis Network Asia Pacific said, \u201cFountainhead\u2019s reputation in the event and activation market, and their extensive experience in both music and sports marketing, complements and strengthens our experiential offering in one of the region\u2019s most exciting markets. This move represents a further step in our continued investment programme in the Indian market. We welcome Brian and the wider team to the network.\u201d<\/p>\n
Ashish Bhasin, Chairman and CEO of Dentsu Aegis Network South Asia said, \u201cAs the fastest growing network in India, we are continuing to expand our portfolio of diverse specialisations available to our growing client base. Fountainhead\u2019s creative quality and reputation in the market make it the perfect addition to Dentsu Aegis Network India. Our unique \u2018One P & L\u2019 philosophy will help us bring their expertise to all Dentsu Aegis Network clients. This is another big step forward in helping us achieve our mission of being the second largest agency group by end 2017 in India, overturning for the first time the existing ranking which has historically been in place for over 80 years in India.\u201d<\/p>\n
Brian Tellis, Co-founder and CEO of Fountainhead said, \u201cOur vision is to deliver world class experiences to our stake holders. To set benchmarks in delivery through cutting-edge creativity, innovation, value pricing and practices and processes. We are thrilled to join Dentsu Aegis Network. The sheer dynamism of the group will open up opportunities for us. Our values are well aligned and the potentially combined entity of Fountainhead and psLIVE will become the most comprehensive experiential offering in India. We are very excited about this opportunity and the growth potential it offers. Fountainhead, a full service experiential agency, will now start to align with an enviable spectrum of brands through the Dentsu Aegis Network.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"
Dentsu Aegis Network today announces the acquisition of Fountainhead Entertainment Pvt.Ltd (\u201cFountainhead\u201d), one of India\u2019s leading event and experiential agencies. Fountainhead\u2019s strong expertise and presence within the fastest growing sector of India\u2019s advertising industry adds scale and leadership to Dentsu Aegis Network\u2019s growing presence within this vibrant market. Fountainhead supports its more then 100 clients …<\/p>\n