{"id":11458,"date":"2018-06-14T14:09:08","date_gmt":"2018-06-14T12:09:08","guid":{"rendered":"https:\/\/eastwind.es\/marketing\/?p=11458"},"modified":"2018-06-14T16:45:43","modified_gmt":"2018-06-14T14:45:43","slug":"mini-varsky-te-chiva-al-oido-lo-necesitas-saber-futbol-gracias-ogilvy-directtv","status":"publish","type":"post","link":"https:\/\/eastwind.es\/marketing\/mini-varsky-te-chiva-al-oido-lo-necesitas-saber-futbol-gracias-ogilvy-directtv\/","title":{"rendered":"Mini Varsky te \u00abchiva\u00bb al oido todo lo que necesitas saber sobre futbol gracias a Ogilvy y a DirectTV"},"content":{"rendered":"<p>Ogilvy Argentina y DirecTV Sports se han empe\u00f1ado en que todos los argentinos, sepan o no de f\u00fatbol, sigan los partidos de la Copa del Mundo de la Fifa 2018. Pero \u00bfc\u00f3mo conseguir que los que no saben nada de f\u00fatbol puedan participar como los dem\u00e1s comentando los partidos?.<\/p>\n<figure id=\"attachment_11459\" aria-describedby=\"caption-attachment-11459\" style=\"width: 890px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2018\/06\/Mini-VARSKY_-Ogilvy_DirectTV_Fifa-World-Cup-2018_01.jpg\"><img decoding=\"async\" class=\"wp-image-11459\" src=\"https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2018\/06\/Mini-VARSKY_-Ogilvy_DirectTV_Fifa-World-Cup-2018_01.jpg\" alt=\"\" width=\"890\" height=\"291\" srcset=\"https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2018\/06\/Mini-VARSKY_-Ogilvy_DirectTV_Fifa-World-Cup-2018_01.jpg 1600w, https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2018\/06\/Mini-VARSKY_-Ogilvy_DirectTV_Fifa-World-Cup-2018_01-768x251.jpg 768w\" sizes=\"(max-width: 890px) 100vw, 890px\" \/><\/a><figcaption id=\"caption-attachment-11459\" class=\"wp-caption-text\"><span style=\"color: #3366ff;\">El Mini Varsky. \u00a9 Ogilvy Argentina\/DirecTV<\/span><\/figcaption><\/figure>\n<p>La respuesta es el Mini Varsky. El Mini Varksy es un pinganillo que se coloca en la oreja del ignorante de f\u00fatbol y que conectado al tel\u00e9fono m\u00f3vil le chiva al o\u00eddo los tweets que el comentarista deportivo experto en este deporte, Juan pablo Varski, hace en tiempo real sobre los partidos.<\/p>\n<figure id=\"attachment_11460\" aria-describedby=\"caption-attachment-11460\" style=\"width: 890px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2018\/06\/Mini-VARSKY_-Ogilvy_DirectTV_Fifa-World-Cup-2018.jpg\"><img decoding=\"async\" class=\"wp-image-11460\" src=\"https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2018\/06\/Mini-VARSKY_-Ogilvy_DirectTV_Fifa-World-Cup-2018.jpg\" alt=\"\" width=\"890\" height=\"340\" srcset=\"https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2018\/06\/Mini-VARSKY_-Ogilvy_DirectTV_Fifa-World-Cup-2018.jpg 1600w, https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2018\/06\/Mini-VARSKY_-Ogilvy_DirectTV_Fifa-World-Cup-2018-768x293.jpg 768w\" sizes=\"(max-width: 890px) 100vw, 890px\" \/><\/a><figcaption id=\"caption-attachment-11460\" class=\"wp-caption-text\"><span style=\"color: #3366ff;\">El Mini Varsky. \u00a9 Ogilvy Argentina\/DirecTV<\/span><\/figcaption><\/figure>\n<p>El Mini Varsky ha sido fabricado con una impresora 3D y est\u00e1 disponible bajo demanda.<\/p>\n<figure id=\"attachment_11461\" aria-describedby=\"caption-attachment-11461\" style=\"width: 890px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2018\/06\/Mini-VARSKY_-Ogilvy_DirectTV_Fifa-World-Cup-2018_02.jpg\"><img decoding=\"async\" class=\"wp-image-11461\" src=\"https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2018\/06\/Mini-VARSKY_-Ogilvy_DirectTV_Fifa-World-Cup-2018_02.jpg\" alt=\"\" width=\"890\" height=\"325\" srcset=\"https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2018\/06\/Mini-VARSKY_-Ogilvy_DirectTV_Fifa-World-Cup-2018_02.jpg 1002w, https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2018\/06\/Mini-VARSKY_-Ogilvy_DirectTV_Fifa-World-Cup-2018_02-768x280.jpg 768w\" sizes=\"(max-width: 890px) 100vw, 890px\" \/><\/a><figcaption id=\"caption-attachment-11461\" class=\"wp-caption-text\"><span style=\"color: #3366ff;\">El Mini Varsky. \u00a9 Ogilvy Argentina\/DirecTV<\/span><\/figcaption><\/figure>\n<p>Ogilvy ha ideado adem\u00e1s un viral de 117 segundos para anunciar el Mini Varsky, la iniciativa tecnol\u00f3gica ideada para captar al 100% de la audiencia argentina para las retransmisiones de los partidos del mundial que emitir\u00e1 el canal DirecTV Sports y esto en todos los canales. incluido Twitter.<\/p>\n<p><span style=\"color: #3366ff;\"><strong>Imagen sobre el titular.-<\/strong> El Mini Varsky. \u00a9 Ogilvy Argentina\/DirecTV<\/span><\/p>\n<p><span style=\"color: #3366ff;\"><strong><span style=\"text-decoration: underline;\">Eastwind Marketing links relacionados<\/span>:<\/strong><\/span><\/p>\n<p><span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/eastwind.es\/marketing\/robo-vicente-del-bosque-la-copa-hagan-apuestas-bwin\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u00bfRob\u00f3 Vicente del Bosque la copa?, hagan sus apuestas en bwin<\/a><\/span><\/p>\n<p><span style=\"color: #3366ff;\"><strong><span style=\"text-decoration: underline;\">Eastwind Marketing links relacionados<\/span> (edici\u00f3n inglesa):<\/strong><\/span><\/p>\n<p><span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/eastwind.es\/marketing\/en\/further-than-human-tech-in-budweiser-fifa-world-cup-campaign\/\" target=\"_blank\" rel=\"noopener noreferrer\">Further than tech in Budweiser FIFA World Cup campaign<\/a><\/span><\/p>\n<p><span style=\"color: #3366ff;\"><strong><span style=\"text-decoration: underline;\">Links externos relacionados<\/span>:<\/strong><\/span><\/p>\n<p><span style=\"color: #333399;\"><a style=\"color: #333399;\" href=\"https:\/\/twitter.com\/Ogilvyargentina\/status\/1006990821361627138\" target=\"_blank\" rel=\"noopener noreferrer\">Mini Varsky de Ogilvy Argentina para DirectTV<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ogilvy Argentina y DirecTV Sports se han empe\u00f1ado en que todos los argentinos, sepan o no de f\u00fatbol, sigan los partidos de la Copa del Mundo de la Fifa 2018. Pero \u00bfc\u00f3mo conseguir que los que no saben nada de f\u00fatbol puedan participar como los dem\u00e1s comentando los partidos?. La respuesta es el Mini Varsky. &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/eastwind.es\/marketing\/mini-varsky-te-chiva-al-oido-lo-necesitas-saber-futbol-gracias-ogilvy-directtv\/\"> <span class=\"screen-reader-text\">Mini Varsky te \u00abchiva\u00bb al oido todo lo que necesitas saber sobre futbol gracias a Ogilvy y a DirectTV<\/span> Leer m\u00e1s &raquo;<\/a><\/p>\n","protected":false},"author":8,"featured_media":11462,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[4],"tags":[2202,7774,7770,7773,399,7772],"yst_prominent_words":[],"_links":{"self":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts\/11458"}],"collection":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/comments?post=11458"}],"version-history":[{"count":0,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts\/11458\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/media\/11462"}],"wp:attachment":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/media?parent=11458"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/categories?post=11458"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/tags?post=11458"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/yst_prominent_words?post=11458"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}