{"id":11532,"date":"2018-06-22T09:25:03","date_gmt":"2018-06-22T07:25:03","guid":{"rendered":"https:\/\/eastwind.es\/marketing\/?p=11532"},"modified":"2018-06-22T09:29:22","modified_gmt":"2018-06-22T07:29:22","slug":"cannes-lions-tambien-marketing-deportivo-para-2019","status":"publish","type":"post","link":"https:\/\/eastwind.es\/marketing\/cannes-lions-tambien-marketing-deportivo-para-2019\/","title":{"rendered":"Cannes Lions.- Tambi\u00e9n Marketing Deportivo para 2019"},"content":{"rendered":"<p>Jos\u00e9 Papa (Director Gerente de Cannes Lions) coment\u00f3 a Eastwind el 20 de junio que algo nuevo se coc\u00eda en para la edici\u00f3n 2019 del Festival Internacional de Creatividad Cannes Lions. Philip Thomas (CEO Ascential Events y Presidente de Cannes Lions) nos explic\u00f3 ayer de qu\u00e9 se trata. La organizaci\u00f3n del Festival plantea a\u00f1adir el Marketing Deportivo como nueva categor\u00eda para 2019.<\/p>\n<figure id=\"attachment_11533\" aria-describedby=\"caption-attachment-11533\" style=\"width: 890px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2018\/06\/Philip-Thomas_CEO-Ascential-Events-y-Presidente-de-Cannes-Lions.jpg\"><img decoding=\"async\" class=\"wp-image-11533\" src=\"https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2018\/06\/Philip-Thomas_CEO-Ascential-Events-y-Presidente-de-Cannes-Lions.jpg\" alt=\"\" width=\"890\" height=\"668\" srcset=\"https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2018\/06\/Philip-Thomas_CEO-Ascential-Events-y-Presidente-de-Cannes-Lions.jpg 1600w, https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2018\/06\/Philip-Thomas_CEO-Ascential-Events-y-Presidente-de-Cannes-Lions-768x576.jpg 768w\" sizes=\"(max-width: 890px) 100vw, 890px\" \/><\/a><figcaption id=\"caption-attachment-11533\" class=\"wp-caption-text\"><span style=\"color: #3366ff;\">Philip Thomas (CEO Ascential Events y Presidente de Cannes Lions). \u00a9 Eastwind.<\/span><\/figcaption><\/figure>\n<p>La nueva categor\u00eda probablemente se integrar\u00e1 en los Entertainment Lions y quiz\u00e1 incluya una sub categor\u00eda dedicada a los eSports.<\/p>\n<p>Thomas y Papa subrayaron que el Festival siempre est\u00e1 buscando reflejar en sus categor\u00edas la evoluci\u00f3n real del sector del marketing y la comunicaci\u00f3n comercial, de ah\u00ed que se plantee la inclusi\u00f3n de esta nueva categor\u00eda para el a\u00f1o que viene.<\/p>\n<figure id=\"attachment_11534\" aria-describedby=\"caption-attachment-11534\" style=\"width: 890px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2018\/06\/Jos\u00e9-Papa_Director-Gerente-de-Cannes-Lions.jpg\"><img decoding=\"async\" class=\"wp-image-11534\" src=\"https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2018\/06\/Jos\u00e9-Papa_Director-Gerente-de-Cannes-Lions.jpg\" alt=\"\" width=\"890\" height=\"579\" srcset=\"https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2018\/06\/Jos\u00e9-Papa_Director-Gerente-de-Cannes-Lions.jpg 1600w, https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2018\/06\/Jos\u00e9-Papa_Director-Gerente-de-Cannes-Lions-768x499.jpg 768w\" sizes=\"(max-width: 890px) 100vw, 890px\" \/><\/a><figcaption id=\"caption-attachment-11534\" class=\"wp-caption-text\"><span style=\"color: #3366ff;\">Jos\u00e9 Papa (Director Gerente de Cannes Lions). \u00a9 Eastwind.<\/span><\/figcaption><\/figure>\n<p>En cuanto al descenso de piezas registradas en competici\u00f3n que ha sufrido el Festival este a\u00f1o debido en parte a la retirada temporal de Publicis y en parte a la reestructuraci\u00f3n y reducci\u00f3n del n\u00famero de categor\u00edas, Thomas nos confirm\u00f3 que esperan nivelar de nuevo el n\u00famero de inscripciones para 2019.<\/p>\n<p><span style=\"color: #3366ff;\"><strong>Imagen sobre el titular.-<\/strong>\u00a0\u00a9 Cannes Lions<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Jos\u00e9 Papa (Director Gerente de Cannes Lions) coment\u00f3 a Eastwind el 20 de junio que algo nuevo se coc\u00eda en para la edici\u00f3n 2019 del Festival Internacional de Creatividad Cannes Lions. Philip Thomas (CEO Ascential Events y Presidente de Cannes Lions) nos explic\u00f3 ayer de qu\u00e9 se trata. La organizaci\u00f3n del Festival plantea a\u00f1adir el &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/eastwind.es\/marketing\/cannes-lions-tambien-marketing-deportivo-para-2019\/\"> <span class=\"screen-reader-text\">Cannes Lions.- Tambi\u00e9n Marketing Deportivo para 2019<\/span> Leer m\u00e1s &raquo;<\/a><\/p>\n","protected":false},"author":8,"featured_media":1676,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[3],"tags":[527,7805,6563,5914,1650,5963],"yst_prominent_words":[],"_links":{"self":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts\/11532"}],"collection":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/comments?post=11532"}],"version-history":[{"count":0,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts\/11532\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/media\/1676"}],"wp:attachment":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/media?parent=11532"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/categories?post=11532"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/tags?post=11532"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/yst_prominent_words?post=11532"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}