{"id":11539,"date":"2018-06-22T08:55:23","date_gmt":"2018-06-22T06:55:23","guid":{"rendered":"https:\/\/eastwind.es\/marketing\/en\/?p=11539"},"modified":"2018-06-22T09:58:07","modified_gmt":"2018-06-22T07:58:07","slug":"cannes-lions-perhaps-adding-sports-marketing-as-new-category-by-2019","status":"publish","type":"post","link":"https:\/\/eastwind.es\/marketing\/en\/cannes-lions-perhaps-adding-sports-marketing-as-new-category-by-2019\/","title":{"rendered":"Cannes Lions, perhaps adding Sports Marketing as new category by 2019"},"content":{"rendered":"<p>Jos\u00e9 Papa (Managing Director of Cannes Lions) told Eastwind on June 20th that they were already \u00abcooking\u00bb something new for the 2019 edition of the Cannes Lions International Creativity Festival. Philip Thomas (CEO Ascential Events and President of Cannes Lions) explained to us yesterday what it is all about. The organization of the Festival is thinking about adding Sports Marketing as a new category next year.<\/p>\n<figure id=\"attachment_11533\" aria-describedby=\"caption-attachment-11533\" style=\"width: 890px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2018\/06\/Philip-Thomas_CEO-Ascential-Events-y-Presidente-de-Cannes-Lions.jpg\"><img decoding=\"async\" class=\"wp-image-11533\" src=\"https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2018\/06\/Philip-Thomas_CEO-Ascential-Events-y-Presidente-de-Cannes-Lions.jpg\" alt=\"\" width=\"890\" height=\"668\" srcset=\"https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2018\/06\/Philip-Thomas_CEO-Ascential-Events-y-Presidente-de-Cannes-Lions.jpg 1600w, https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2018\/06\/Philip-Thomas_CEO-Ascential-Events-y-Presidente-de-Cannes-Lions-768x576.jpg 768w\" sizes=\"(max-width: 890px) 100vw, 890px\" \/><\/a><figcaption id=\"caption-attachment-11533\" class=\"wp-caption-text\"><span style=\"color: #3366ff;\">Philip Thomas (CEO Ascential Events and President Cannes Lions). \u00a9 Eastwind.<\/span><\/figcaption><\/figure>\n<p>The new category will probably be integrated into the Entertainment Lions and may include a sub category dedicated to eSports.<br \/>\nThomas and Papa stressed that the Festival is always looking for reflecting in its categories the real evolution of the marketing and commercial communication sector, hence the inclusion of this new category in the next edition of the Festival.<\/p>\n<figure id=\"attachment_11534\" aria-describedby=\"caption-attachment-11534\" style=\"width: 890px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2018\/06\/Jos\u00e9-Papa_Director-Gerente-de-Cannes-Lions.jpg\"><img decoding=\"async\" class=\"wp-image-11534\" src=\"https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2018\/06\/Jos\u00e9-Papa_Director-Gerente-de-Cannes-Lions.jpg\" alt=\"\" width=\"890\" height=\"579\" srcset=\"https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2018\/06\/Jos\u00e9-Papa_Director-Gerente-de-Cannes-Lions.jpg 1600w, https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2018\/06\/Jos\u00e9-Papa_Director-Gerente-de-Cannes-Lions-768x499.jpg 768w\" sizes=\"(max-width: 890px) 100vw, 890px\" \/><\/a><figcaption id=\"caption-attachment-11534\" class=\"wp-caption-text\"><span style=\"color: #3366ff;\">Jos\u00e9 Papa (Managing Director, Cannes Lions). \u00a9 Eastwind.<\/span><\/figcaption><\/figure>\n<p>With regard to the decline of pieces registered in competition that the Festival has suffered this year, due in part to the temporary withdrawal of Publicis and partly to the restructuring and reduction of the number of categories, Thomas confirmed Eastwind that they hope the resgistration will be leveled again by 2019.<\/p>\n<p><span style=\"color: #3366ff;\"><strong>Image over the headline.-<\/strong> \u00a9 Cannes Lions<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Jos\u00e9 Papa (Managing Director of Cannes Lions) told Eastwind on June 20th that they were already \u00abcooking\u00bb something new for the 2019 edition of the Cannes Lions International Creativity Festival. Philip Thomas (CEO Ascential Events and President of Cannes Lions) explained to us yesterday what it is all about. The organization of the Festival is &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/eastwind.es\/marketing\/en\/cannes-lions-perhaps-adding-sports-marketing-as-new-category-by-2019\/\"> <span class=\"screen-reader-text\">Cannes Lions, perhaps adding Sports Marketing as new category by 2019<\/span> Leer m\u00e1s &raquo;<\/a><\/p>\n","protected":false},"author":8,"featured_media":1676,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[3],"tags":[5745,527,7806,7805,6563,1011],"yst_prominent_words":[],"_links":{"self":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts\/11539"}],"collection":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/comments?post=11539"}],"version-history":[{"count":0,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts\/11539\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/media\/1676"}],"wp:attachment":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/media?parent=11539"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/categories?post=11539"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/tags?post=11539"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/yst_prominent_words?post=11539"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}