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<\/a>\u00abWe don’t work for METRO, but for each of our individual customers – because their success is our business\u00bb, Gisele Musa, Global Director Branding & Activation at METRO.<\/p>\n
The new brand identity, also developed by Serviceplan Campaign Hamburg, visualises the new METRO brand claim through the Angle of Success, an up-and-coming area derived from both the logo and the brand positioning. The brand identity will now be successively rolled out in all countries where METRO is active and will be used in all internal and external business documents and marketing media.<\/p>\n \u00abWe are proud to reach this milestone together with our Client. With a campaign METRO is not just communicating in over 20 countries, but also with a campaign that motivates the METRO employees internally and makes them proud\u00bb, says Leif Johannsen and Patrick Matthiensen, Executive Creatives at Serviceplan Campaign Hamburg.<\/p>\n Gisele Musa, Global Director Branding & Activation at METRO, commented: \u00abThe new global brand campaign and brand identity developed by Serviceplan Campaign Hamburg is a logical progression in our endeavours to do everything we can for the success of independent businesses. Our clear promise and commitment to our customers is now being brought to life through our brand communication.\u201d Serviceplan Campaign Hamburg has been the international creative lead agency for the Branding & Activation division of METRO since 2014. As well as numerous successful campaigns (\u00abThe Daily Catch\u00bb for example was awarded a Silver Lion at the 2016 Cannes Lions International Festival of Creativity) and innovative promotions and platforms (such as establishing the \u00abOwn Business Day\u00bb), the new global brand campaign represents a high point in the cooperation between the agency and the wholesale and food trade specialist, which has over 150,000 employees worldwide and revenue of over \u20ac37Bn (2016\/17).<\/p>\n Image over the headline.-<\/strong> We don’t work for METRO billboards. \u00a9 Serviceplan Hamburg.<\/span><\/p>\n Related external links<\/span>:<\/strong><\/span><\/p>\n We don’t work for Metro video<\/a><\/span><\/p>\n METRO \u2013 Guangzhen’s next business goal | Campaign 2018<\/a><\/span><\/p>\n METRO \u2013 Lilan’s next business goal | Campaign 2018<\/a><\/span><\/p>\n METRO \u2013 Christa’s next business goal | Campaign 2018<\/a><\/span><\/p>\n<\/a>
\nMichael Schneider, Managing Director of Serviceplan Campaign Hamburg, says: \u00abOur many years of partnership and cooperation with METRO have reached their highest point yet. We are thrilled to be able to provide a company with over 50 years of success with brand communication that is just as strong.\u00bb<\/p>\n<\/a>