{"id":12295,"date":"2010-09-03T15:56:01","date_gmt":"2010-09-03T13:56:01","guid":{"rendered":"https:\/\/eastwind.es\/marketing\/en\/?p=12295"},"modified":"2018-08-27T22:22:27","modified_gmt":"2018-08-27T20:22:27","slug":"the-abominable-snowbaby-of-sanghai","status":"publish","type":"post","link":"https:\/\/eastwind.es\/marketing\/en\/the-abominable-snowbaby-of-sanghai\/","title":{"rendered":"The \u00abAbominable Snowbaby\u00bb of Sanghai"},"content":{"rendered":"

I must say that the first sight of Miguelin (Little Mickey), the monster baby that presides the themed room dedicated to the future at the Spanish pavilion at Shanghai Expo, caused me a deep disgust. I don’t know which are the feelings experienced by you.<\/p>\n

\"El<\/a>
\u00abLittle Mickey\u00bb inside the Spaniard Pavilion at Expo Shanghai 2010. Photo by Carsten Ullrich from Shanghai, China (IMG_2695) [CC BY-SA 2.0 (https:\/\/creativecommons.org\/licenses\/by-sa\/2.0)], via Wikimedia Commons. <\/span><\/figcaption><\/figure>In my view, the film director Isabel Coixet, who is very close to the advertising communication and therefore to the marketing and branding fields, has overplayed her hand in the attempt to represent the future. \u00bfThe future of our country?. At least at least that level, 6.5 meters, forecasted it Jos\u00e9 Luis Rodr\u00edguez Zapatero during his latest oficial visit to China this month.<\/p>\n

That sort of buda-baby recycled doll, more than 6 meters tall, manufactured in Hollywood, which is able to adopt 32 gestures has costed the beautiful amount of \u20ac500,000, from the purse of the Spanish Economy Ministry.
\nThe overgrown baby makes me feel uneasy, athough I admit that maybe ti is as amazing as the world reputed bearded woman shown at any nineteenth century travelling circus.
\nIt may have grabbed Expo visitors’ attention , Chinese and more.
\nThe giant little Spanish Mickey is intriguing, but this doesn’t mean that the monster baby-doll is the best image for Spain.<\/p>\n

\"Pabell\u00f3n<\/a>
Spaniard Pavilion at Expo Shanghai 2010, better known as \u00abEl Cesto\u00bb -The Basket Case-. Photo by \u51cc\u667a (Suzuki) [CC BY 2.0 (http:\/\/creativecommons.org\/licenses\/by\/2.0)], via Wikimedia Commons.<\/span><\/figcaption><\/figure>It is true that Miguel\u00edn (Little Mikey) has suceed drawin the attention not only of Spanish but also of the international and Asian media.
\nThe Spanish pavilion reached good rates of public during the two days just before its official inauguration. The ine (Spanish National Institute of Statiscics) tells about 50.000 persons.
\nBut, following the latest figures, the number of visitors to the Expo (World Exhinbition) in general and the Spanish Pavilion in particular is far below the 380.000 daily rate expected by the Chinese organisation. And this despite the \u00abAbominable Snowbaby\u00bb of Shanghai.
\nTo be honest \u00abcreepy Mickey\u00bb (Miguel\u00edn) makes me disgust. How does it make you feel?<\/p>\n

Image over the headline.-<\/strong> \u00abLittle\u00bb Miky inside the Spanish Pavilion at Expo Shanghai 2010. Photo by Carsten Ullrich desde Shanghai, China (IMG_2695) [CC BY-SA 2.0 (https:\/\/creativecommons.org\/licenses\/by-sa\/2.0)], through Wikimedia Commons. To watch the original image,<\/span> click here<\/a><\/strong><\/span><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

I must say that the first sight of Miguelin (Little Mickey), the monster baby that presides the themed room dedicated to the future at the Spanish pavilion at Shanghai Expo, caused me a deep disgust. I don’t know which are the feelings experienced by you. In my view, the film director Isabel Coixet, who is …<\/p>\n

The \u00abAbominable Snowbaby\u00bb of Sanghai<\/span> Leer m\u00e1s »<\/a><\/p>\n","protected":false},"author":164,"featured_media":10276,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[9],"tags":[6918,8225,6125,8227,8230,8231,8226,8229,6119,8228],"yst_prominent_words":[],"_links":{"self":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts\/12295"}],"collection":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/users\/164"}],"replies":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/comments?post=12295"}],"version-history":[{"count":0,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts\/12295\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/media\/10276"}],"wp:attachment":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/media?parent=12295"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/categories?post=12295"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/tags?post=12295"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/yst_prominent_words?post=12295"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}