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<\/a>This collaboration of music and technology is the latest example of Jaguar creating a more connected experience between a driver and their car. THe truck can be remixed such as in-car Jaguar technology (InControl and Smart Settings)monitors the driver\u2019s style and preferences, adjusting the settings to improve their experience.<\/p>\n
Connected Car engineer, Matt Peirce, explains, \u201cThousands of intelligent sensors are fitted to all Jaguar PACE cars and respond to the driver, their driving style and the surroundings to personalise the driving experience and excite the senses. Capturing data from inside and outside the car during every drive allows us to customise the car to every driver.<\/p>\n
\u201cWe could see this type of music technology built into every Jaguar in the future, so the in-car entertainment moves, evolves and adapts to you creating an even more connected experience. This would mean working with more music artists in the future to create similar tracks that can respond to the way you drive.<\/p>\n
\u201cWe already use InControl data to continuously improve vehicles over time, and with the advent of over-the-air software updates, it means we will be able to enhance customer cars and even fix issues remotely, without the customer needing to visit to a dealer.\u201d<\/p>\n
Part of the Pace: Season One action<\/strong><\/span><\/p>\n The Dua Lipa and Jaguar collaboration kicks-off a series of Jaguar events and activities across Europe, under the The Pace: Season One motto. All of them celebrate the company\u2019s SUV models, the E-PACE, F-PACE and I-PACE.<\/p>\n Following the Amsterdam launch, drivers in other countries in Europe will be given the chance to create their own bespoke remixes from test drives in Jaguar PACE cars at special events being held through the rest of 2018 and along next year 2019. The Pace: Season Two will follow in Summer 2019.<\/p>\n Videos on the Dua Lipa\u00a0 x Jaguar track are available hrough Jaguar channels social networks (Facebook, Twitter, You Tube). There’s also a dedicated site devoted to this action and there ares two official hashtags for sharing comments,\u00a0 contents and remixes\u00a0#ThePace and\u00a0#Jaguar.<\/p>\n The Pace pogram means a twist in Jaguar communications approach and target towards a more integrated mix of own media, earned media, social networks. The luxury automotive brand eyes also connecting with younger audience\/clients than the average Jaguar owner to date.<\/p>\n Leaving aside the Communications, experiential marketing and PR team at Jaguar Europe headquarters in Frankfurt, the cross-agency working group behind The Pace strategy is composed by Brooklyn Brothers (London), Spark44 (Frankfurt), Imagination (London) and Dentsu X (Wiesbaden, Germany).<\/p>\n How the app was built and how it works<\/strong><\/span><\/p>\n To make it possible for everyone to remix the Dua Lipa x Jaguar track, a specialist music production team deconstructed Dua\u2019s master version, taking the core essence of the track and stripping it down into its component parts, exploring how the song could be rearranged by adjusting mood and style, instrumentation and tempo.<\/p>\n Over 3,500 audio stems were created through this process and these are the ingredients for every remix \u2013 the components that sit within a state-of-the-art intelligent piece of software, ready to be arranged by data from the car, Spotify streaming history or a pace set by the user.<\/p>\n \u201cThe six data sets captured from each drive in a Jaguar I-PACE are used to conduct the track,\u201d says Tor Castensson, from software technology partner, Plan8. \u201cEvery driver\u2019s data \u2018fingerprint\u2019 from their journey specifically selects the mood, tempo, intensity and complexity of the remix \u2013 and chooses melodies, sounds and drum beats from a palette of instruments. The track effectively responds to the pace and style of your drive.\u201d<\/p>\n Ben Sumner, from Jaguar\u2019s music production partners, Feel for Music, explains: \u201cIt works like a combination lock: there are five sections of every track, like five reels of a lock. The data from different parts of driver\u2019s journeys selects the mood and style in a number of different ways; effectively turning every reel, to select a different combination. The software seamlessly blends the music together so it works as one cohesive remix. Each reel has hundreds of different possible audio stems, so there is the potential for millions of versions of the track.\u201d<\/p>\n Speaking at the track\u2019s launch in Amsterdam, Dua Lipa said, \u201cI\u2019m so excited to collaborate with Jaguar and push the boundaries of music and technology for my fans. It\u2019s pretty mind-blowing that anyone can create their own unique version of my single \u2018Want To\u2019 based on the way they drive a Jaguar, or what music they listen to.<\/p>\n \u201cIt\u2019s crazy to think that the data from my drive in the electric I-PACE can alter the energy of my music to create a totally new and incredible sound.\u201d<\/p>\n Reach beyond Jaguar drivers<\/strong><\/span><\/p>\n They are not only drivers who can remix the track, music fans across the globe will also be able to create their own versions of the Dua Lipa song by using Jaguar\u2019s clever remix software at http:\/\/remix.jointhepace.com. This innovative app allows users to remix the Dua Lipa track using their Spotify streaming history taking data from the music they listen to and rearranging elements of the track to create a personalised version.<\/p>\n From the average tempo of your playlists, to the mood and energy of the music you stream most often, the data is used to conduct a remix just for you.<\/p>\n Those without a Spotify account can also create a remix in the app by tapping their mobile to \u2018set the pace\u2019 of a new version of the song. All remixes can then be shared via the user\u2019s social channels.<\/p>\n Image over the headline.-<\/strong> The singer Dua Lipa before a Jaguar SUV. \u00a9 Jaguar<\/span><\/p>\n Related external links<\/span>:<\/strong><\/span><\/p>\n Dua Lipa x Jaguar making off<\/span> Dua Lipa x Jaguar (the video)<\/span> Related Eastwind Marketing links<\/span> (Spanish edition):<\/strong><\/span><\/p>\n Ford Fiesta y Carlos Jean, a la busca de la esencia del sonido con All the Music One New Fiesta<\/a><\/span> Related Eastwind Marketing links<\/span> (old platform):<\/strong><\/span><\/p>\n Avicii\u2019s X You, first \u201ccrowdsourced\u201d hit song, unveiled<\/a><\/span><\/p>\n BBH, presented Webby Agency of the Year 2012 and Bj\u00f6rk Best Artist of the Year by her Biophilia app suite<\/a><\/span><\/p>\n<\/a><\/a><\/a>
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\nDedicated web page to the launch of Dua Lipa x Jaguar (here the app can be found and used)<\/span>
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\nDua Lipa x Jaguar \u00abWant To\u00bb (Pace remix) videoclip hanging from Jaguar Deutschland You Tube channel )<\/a><\/span><\/p>\n
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\nJaguar roars in silence<\/a><\/span><\/p>\n
\n(Ford fiesta and Carlos Jean, in search of the sound essence qith All the Music One New Fiesta)<\/span><\/p>\n