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<\/a>Established in New York City in 1987, KBS has been recognized for its creative technology-driven work such as BMW’s \u00abAll Eyes on Gigi\u00bb and Monster.com’s \u00abFind Better\u00bb campaigns.<\/p>\n
With 700 employees across eight offices in North America, Europe and Asia, the new Forsman & Bodenfors will share dual headquarters in Sweden and New York.<\/p>\n
F&B announced last May the opening of first Asian office of the agency, located in Singapore, led by\u00a0Susanna Fagring (Managing Director of<\/p>\n F&B Singapore), who had been client director at F&B since 2003.<\/p>\n The new F&B -KBS agency will be led by a global board overseen by Global Executive Chairman Anna Qvennerstedt and Global CEO Guy Hayward. Silla Levin and Mike Densmore will continue to lead Forsman & Bodenfors Sweden and New York, respectively.<\/p>\n The agency’s client roster includes Diageo, H&M, Hyatt, LG, P&G, Vanguard and Volvo, and will capitalize on the growing demand among clients for a modern, global creative agency that is specialized and nimble enough to achieve worldwide scale without sacrificing creativity, innovation and humanity.<\/p>\n \u00abWe’re thrilled to join forces with KBS, bringing our unique way of working to an expanded global family,\u00bb said Qvennerstedt. And underscored: \u00abForsman & Bodenfors’ culture of collaboration and flat team structure are designed to break free from the standard hierarchical agency model, which allows us to deliver outsized creativity. Because our teams work autonomously toward our clients’ aims, the only boss is the task itself, and we’re excited to apply our collective creative thinking for the benefit of our local and global clients.\u00bb<\/p>\n \u00abToday in our business, exceptional talent is the key to unlocking creativity,\u00bb said Hayward. \u00abToo often, clients are faced with having to decide whether to partner with award-winning creative agencies, tech-forward digital shops or strategic consultancies. By aligning a way of working that attracts and retains the very best talent with our blend of creativity, data, technology and media on a global scale, clients no longer have to choose,\u00bb concluded.<\/p>\n Image over the headline.-<\/strong> New Forsman & Bodenfors leading team. \u00a9 MDC Partners.<\/span><\/p>\n Related Eastwind Marketing links<\/span>:<\/strong><\/span><\/p>\n Interview with Samuel Akesson (Forsman&Bodenfors).- On the recipe making the creative difference<\/a><\/span><\/p>\n Forsman&Bodenfors and Semcon to launch search engine extension for gender equality<\/span> Volvo pours art into demostrative viral campaign with Van Dame\u2019s \u201cEpic Split\u201d<\/span> Vandame’s and Volvo \u00abEpic Split\u00bb<\/span> \u00abAll Eyes on Gigi\u00bb<\/span> Forsman & Bodenfors and KBS (Kirshenbaum, Bond, Senecal + Partners) \u2013 both part of MDC Partners- will merge under the Forsman & Bodenfors name to form a new global creative offering. The announcement of this merger comes after MDC had announced that its Chairman & CEO, Scott Kauffman, is to step down as soon as …<\/p>\n<\/a>
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\nRelated Eastwind Marketing links<\/span> (old platform):<\/strong><\/span><\/p>\n
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\nFirst ADC Black Cube since 2011 goes to Van Damme\u2019s epic split for Volvo Trucks<\/span>
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\nEurobest 2014: UK, a narrow lead over Germany; Pay per laugh along #LikeAgirl, most Grand \u201cPrixed\u201d campaigns; and Volvo Trucks gets six prices<\/span>
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\nRelated external links<\/strong> (some relevant creative works by both agencies -videos-):<\/span><\/p>\n
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\n\u00abMarriage Market Takeover.\u00bb<\/a><\/span><\/p>\n
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\nFind Better<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"