Origami Logic announced the first major step in its global expansion since closing another $25 million in funding.
\nThe company has hired the experienced technology leader Raviv Pavel, as General manager of the company in Israel. He will work with Co-Founder and CTO Ofer Shaked to build the company\u2019s new technology innovation lab in Tel Aviv.<\/p>\n
Origami Logic helps marketers answering the question \u201cWhat happened today?\u201d by measuring the marketing some signals considered as relevant to achieve this. Global brands like Visa, JCPenney, Cisco, Intel, Omni Hotels and Pernod Ricard are already using the Origami Logic Marketing Signal Measurement Platform to manage and optimize marketing campaign investments across all modern marketing channels and platforms.<\/p>\n
Origami Logic is on a mission to help CMOs around the globe know which campaigns and content are working best so they can quickly adjust their marketing investments to drive more business impact.<\/p>\n
\u201cStrengthening our international engineering presence is critical to our growth and delivery of our corporate mission. We, Opher, Alon and myself, worked together in IDF Unit 8200 and grew up in the Israeli high-tech scene. We know there is a talented pool of engineering and analytics experts in Israel, and we are committed to hiring the best team possible,\u201d added Shaked.<\/p>\n
Doubling the ingeneering team by 2016<\/strong><\/span><\/p>\n The new lab in Israel will focus on technology and product innovation, with an emphasis on advanced technologies such as Hadoop and Spark. Plans are to double the engineering team at Origami Logic in 2016, and the Tel Aviv location will augment accelerated growth in the company\u2019s Menlo Park headquarters and other existing locations around the globe.<\/p>\n \u201cBrand marketers want to know how their global campaigns performed across paid, earned and owned media today. We are scaling our team to give marketers a better understanding of daily marketing performance,\u201d said Origami Logic CEO and Co-Founder Opher Kahane. \u201cGiven our strong connections to the deep talent network in the region, Tel Aviv is an ideal location to expand our development and innovation efforts. With a track record for building cutting edge development teams, the appointment of Raviv Pavel as our new general manager will help us quickly grow the team in Israel.\u201d<\/p>\n Experienced tech leader at the head in Israel<\/strong><\/span><\/p>\n Raviv Pavel is an experienced leader in the Israeli technology community with extensive experience leading R&D teams for top innovators. Before joining Origami Logic, Pavel served as chief technology officer for mobile travel industry leader WorldMate (acquired by Carlson Wagonlit), where he completely re-architected and re-implemented the technology stack. As vice president of R&D for SaaS social infrastructure leader Gigya, Pavel built the company\u2019s R&D team from the ground up during his six-year tenure. He has also held senior R&D roles at Hotbar.com and Balisoft.<\/p>\n Origami Logic is led by a veteran executive team and funded by top-tier investors Accel Partners, Icon Ventures, Next World Capital, DAG Ventures and Lightspeed Venture Partners.<\/p>\n Image over the headline.-<\/strong>\u00a0Raviv Pavel, General Manager of Origami Logic Israel (Photo: Business Wire) and Origami Logic logo,\u00a0\u00a9 Origami Logic.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":" Origami Logic announced the first major step in its global expansion since closing another $25 million in funding. The company has hired the experienced technology leader Raviv Pavel, as General manager of the company in Israel. He will work with Co-Founder and CTO Ofer Shaked to build the company\u2019s new technology innovation lab in Tel …<\/p>\n