{"id":13134,"date":"2019-02-13T00:02:34","date_gmt":"2019-02-12T23:02:34","guid":{"rendered":"https:\/\/eastwind.es\/marketing\/en\/?p=13134"},"modified":"2019-03-06T13:49:13","modified_gmt":"2019-03-06T12:49:13","slug":"ridley-scott-unveils-the-seven-worlds-of-tasting-inside-each-hennessy-xo-sip","status":"publish","type":"post","link":"https:\/\/eastwind.es\/marketing\/en\/ridley-scott-unveils-the-seven-worlds-of-tasting-inside-each-hennessy-xo-sip\/","title":{"rendered":"Ridley Scott unveils The Seven Worlds of tasting inside each Hennessy XO sip"},"content":{"rendered":"<p>\u201cThe Seven Worlds\u201d is an epic short film by legendary director Ridley Scott, who visualizes in a creative audiovisual piece the odyssey experienced in every sip of Hennessy X.O.<\/p>\n<p>The campaign was created by advertising agency DDB Paris, creative partner of Hennessy. The luxury spirits brand also announced that a 60-second version of \u201cThe Seven Worlds\u201d will be aired during a commercial break for the 91st Oscars telecast on February 24, 2019. The objective, amplifying the cinematic flair of the campaign on one of Hollywood\u2019s most celebrated nights.<\/p>\n<p>The Oscar nominated director of The Martian and Gladiator, as well as cult films Alien and Blade Runner, creates a visual journey that explores the blend\u2019s seven flavor profiles in a surreal, sensorial and immersive narrative.<\/p>\n<figure id=\"attachment_13140\" aria-describedby=\"caption-attachment-13140\" style=\"width: 890px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2019\/02\/SweetNotes_The-Seven-Worlds-of-Tasting_Hennessy_DDB-Paris_Ridley-Scott_1600pix.jpg\"><img decoding=\"async\" class=\"wp-image-13140\" src=\"https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2019\/02\/SweetNotes_The-Seven-Worlds-of-Tasting_Hennessy_DDB-Paris_Ridley-Scott_1600pix.jpg\" alt=\"\" width=\"890\" height=\"501\" srcset=\"https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2019\/02\/SweetNotes_The-Seven-Worlds-of-Tasting_Hennessy_DDB-Paris_Ridley-Scott_1600pix.jpg 1600w, https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2019\/02\/SweetNotes_The-Seven-Worlds-of-Tasting_Hennessy_DDB-Paris_Ridley-Scott_1600pix-768x432.jpg 768w\" sizes=\"(max-width: 890px) 100vw, 890px\" \/><\/a><figcaption id=\"caption-attachment-13140\" class=\"wp-caption-text\"><span style=\"color: #3366ff;\">Caption from The Seven Worlds short film (Sweet Notes). \u00a9 Mo\u00ebt Hennessy\/Ridley Scott<\/span><\/figcaption><\/figure>\n<p>The film is a creative interpretation of each of the seven tasting notes, described by Hennessy\u2019s Comit\u00e9 de D\u00e9gustation as illustrations of Hennessy X.O\u2019s taste and feel: Sweet Notes, Rising Heat, Spicy Edge, Flowing Flame, Chocolate Lull, Wood Crunches; all of them culminating in Infinite Echo.<\/p>\n<p>The director leaves it to the viewer\u2019s imagination if the film occurs in the future or the past, in reality or a dreamscape, as he takes us through vivid scenes offering snapshots of each world. The images are somehow oniric and eye catching achieving a memorable impact in the viewer.<\/p>\n<figure id=\"attachment_13141\" aria-describedby=\"caption-attachment-13141\" style=\"width: 890px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2019\/02\/ChocolateLull_The-Seven-Worlds_Hennessy-XO_DDB-Paris_Ridley-Scott_1600pix.jpg\"><img decoding=\"async\" class=\"wp-image-13141\" src=\"https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2019\/02\/ChocolateLull_The-Seven-Worlds_Hennessy-XO_DDB-Paris_Ridley-Scott_1600pix.jpg\" alt=\"\" width=\"890\" height=\"501\" srcset=\"https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2019\/02\/ChocolateLull_The-Seven-Worlds_Hennessy-XO_DDB-Paris_Ridley-Scott_1600pix.jpg 1600w, https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2019\/02\/ChocolateLull_The-Seven-Worlds_Hennessy-XO_DDB-Paris_Ridley-Scott_1600pix-768x432.jpg 768w\" sizes=\"(max-width: 890px) 100vw, 890px\" \/><\/a><figcaption id=\"caption-attachment-13141\" class=\"wp-caption-text\"><span style=\"color: #3366ff;\">Caption from The Seven Worlds short film (Chocolate Lull). \u00a9 Mo\u00ebt Hennessy\/Ridley Scott<\/span><\/figcaption><\/figure>\n<p>\u201cThe Seven Worlds\u201d production team includes global leaders in visual effects, Moving Picture Company (MPC), who previously collaborated with Scott on the films Alien, The Martian as well as Blade Runner, and reunite with him to design \u2018out of this world\u2019 effects through CGI.<\/p>\n<p>Composer Daniel Pemberton, who previously worked on Scott\u2019s film All the Money in the World and The Counselor, created a unique and unexpected score that perfectly complements the director\u2019s vision of Hennessy X.O. Scott\u2019s production company RSA Films produced the film.<\/p>\n<figure id=\"attachment_13142\" aria-describedby=\"caption-attachment-13142\" style=\"width: 890px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2019\/02\/WoodCrunches_HennessyXO_RidleyScott_1600pix.jpg\"><img decoding=\"async\" class=\"wp-image-13142\" src=\"https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2019\/02\/WoodCrunches_HennessyXO_RidleyScott_1600pix.jpg\" alt=\"\" width=\"890\" height=\"501\" srcset=\"https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2019\/02\/WoodCrunches_HennessyXO_RidleyScott_1600pix.jpg 1600w, https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2019\/02\/WoodCrunches_HennessyXO_RidleyScott_1600pix-768x432.jpg 768w\" sizes=\"(max-width: 890px) 100vw, 890px\" \/><\/a><figcaption id=\"caption-attachment-13142\" class=\"wp-caption-text\"><span style=\"color: #3366ff;\">Caption from The Seven Worlds short film (Wood Crunches). \u00a9 Mo\u00ebt Hennessy\/Ridley Scott<\/span><\/figcaption><\/figure>\n<p>\u201cIt is an honour for Hennessy to partner with a visionary like Ridley Scott,\u201d Said Hennessy Global CMO Michael Aidan. \u201cThis film showcases Ridley\u2019s artistic genius conveying the essence of Hennessy X.O through entertainment that transcends traditional advertising.\u201d<\/p>\n<p>\u201cWhen we embarked on this adventure, we dreamed of creating a film that is truly different. But even in our wildest dreams, we did not imagine we would be going to so many incredible new worlds. Together with Hennessy and Ridley Scott, we hope to have achieved a new benchmark in advertising.\u201d says Alexander Kalchev, Executive Creative Director at DDB Paris.<\/p>\n<p>\u201cI was attracted to this project because I was inspired by the potential for art and entertainment to bring this story to life,\u201d said Ridley Scott. \u201cHennessy has a great product, and I was lucky enough to have the freedom to interpret this and create something amazing. I think people will be stunned when they see the film.\u201d<\/p>\n<figure id=\"attachment_13139\" aria-describedby=\"caption-attachment-13139\" style=\"width: 890px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2019\/02\/BehindtheScenesThe-Seven-Worlds_Hennessy_RidleyScott_portrait.jpg\"><img decoding=\"async\" class=\"wp-image-13139\" src=\"https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2019\/02\/BehindtheScenesThe-Seven-Worlds_Hennessy_RidleyScott_portrait.jpg\" alt=\"\" width=\"890\" height=\"505\" srcset=\"https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2019\/02\/BehindtheScenesThe-Seven-Worlds_Hennessy_RidleyScott_portrait.jpg 1600w, https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2019\/02\/BehindtheScenesThe-Seven-Worlds_Hennessy_RidleyScott_portrait-768x435.jpg 768w\" sizes=\"(max-width: 890px) 100vw, 890px\" \/><\/a><figcaption id=\"caption-attachment-13139\" class=\"wp-caption-text\"><span style=\"color: #3366ff;\">Film director Ridley Scott (behind the scenes). \u00a9 Mo\u00ebt Hennessy\/Ridley Scott<\/span><\/figcaption><\/figure>\n<p>Ridley Scott, one of the world\u2019s foremost directors and producers, is most known for his work on films such as Thelma &amp; Louise, Alien, Black Hawk Down and Blade Runner. His film epic Gladiator won the Oscar, Golden Globe, and BAFTA Awards for Best Picture, as well as the Oscar for Best Actor in a Leading Role for Russell Crowe.<\/p>\n<p>Throughout his career, Scott has also been lauded by the Emmy Awards, Cannes Film Festival and the PGA Awards. In 1968, Scott formed RSA as a commercial production house for some of the world\u2019s most recognized corporate brands. In 1995, Scott formed Scott Free Productions to serve as a production company for his film and television projects such as Hannibal, Man on Fire, American Gangster and Concussion, the critically-acclaimed CBS drama, The Good Wife, and the hit telefilms Killing Lincoln, Killing Kennedy, and Killing Jesus.<\/p>\n<p>The most recent feature-films produced by Scott Free include Blade Runner 2049, starring Ryan Gosling and Harrison Ford, and Murder on the Orient Express, starring Kenneth Branagh, Johnny Depp and Michelle Pfeiffer. As a director, Scott\u2019s most recent projects include Alien: Covenant, the sequel to Prometheus, starring Michael Fassbender and Katherine Waterston, and All the Money in the World, about the kidnapping of John Paul Getty III, starring Christopher Plummer, Michelle Williams and Mark Wahlberg, which debuted in December 2017. Scott\u2019s fascination with advertising goes back to his education at London\u2019s Royal College of Art. Along his career, he continuously revolutionized the advertising landscape.<\/p>\n<p><span style=\"color: #3366ff;\"><strong>Image over the headline.-<\/strong> Chocolate Lull, one of the Seven Worlds featured on Ridley Scott&#8217;s short conceived by DDB Paris for Hennessy XO. \u00a9 Hennessy\/Ridley Scott<\/span><\/p>\n<p><span style=\"color: #3366ff;\"><strong><span style=\"text-decoration: underline;\">Related eastwind Marketing links<\/span>:<\/strong><\/span><\/p>\n<p><span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/eastwind.es\/marketing\/en\/cannes-lions-2018-ridley-scott-curator-of-the-new-directors-showcase\/\" target=\"_blank\" rel=\"noopener noreferrer\">Cannes Lions 2018.- Ridley Scott, curator of the New Directors\u2019 Showcase<\/a><\/span><\/p>\n<p><span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/youtu.be\/NK3LzjJ34gY\" target=\"_blank\" rel=\"noopener noreferrer\">\u00abThe Seven Worlds\u00bb a short film by by Ridley Scott (the film)<\/a><\/span><\/p>\n<p><span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/youtu.be\/iQIY9em1r7k\" target=\"_blank\" rel=\"noopener noreferrer\">\u00abThe Seven Worlds\u00bb a short film by by Ridley Scott (60 sec version)<\/a><\/span><\/p>\n<p><a href=\"https:\/\/eastwind.es\/marketing\/en\/erdem-x-hm-new-collection-shows-the-secret-life-of-flowers-through-luhrmanns-short-film\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #3366ff;\">ERDEM x H&amp;M new collection shows the secret life of flowers through Luhrmann\u2019s short film<\/span><br \/>\n<\/a><br \/>\n<span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/youtu.be\/XpXYyN2rTZQ\" target=\"_blank\" rel=\"noopener noreferrer\">\u00ab6 Seconds\u00bb by Bungalow 25 for Royal Bliss<\/a><\/span><\/p>\n<p><span style=\"color: #3366ff;\"><strong><span style=\"text-decoration: underline;\">Related external links<\/span>:<\/strong><\/span><\/p>\n<p><span style=\"color: #333399;\"><a style=\"color: #333399;\" href=\"https:\/\/youtu.be\/1U4yK1ffHpE\" target=\"_blank\" rel=\"noopener noreferrer\">Interview with Ridley Scott<\/a><\/span><\/p>\n<p><span style=\"color: #333399;\"><a style=\"color: #333399;\" href=\"https:\/\/youtu.be\/JTcWbZyZGoc\" target=\"_blank\" rel=\"noopener noreferrer\">The Seven Worlds short film (behind the scenes)<\/a><\/span><\/p>\n<p><span style=\"color: #333399;\"><a style=\"color: #333399;\" href=\"https:\/\/www.hennessy.com\/us\/collection\/xo\/\" target=\"_blank\" rel=\"noopener noreferrer\">Hennessy XO dedicated site<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cThe Seven Worlds\u201d is an epic short film by legendary director Ridley Scott, who visualizes in a creative audiovisual piece the odyssey experienced in every sip of Hennessy X.O. The campaign was created by advertising agency DDB Paris, creative partner of Hennessy. The luxury spirits brand also announced that a 60-second version of \u201cThe Seven &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/eastwind.es\/marketing\/en\/ridley-scott-unveils-the-seven-worlds-of-tasting-inside-each-hennessy-xo-sip\/\"> <span class=\"screen-reader-text\">Ridley Scott unveils The Seven Worlds of tasting inside each Hennessy XO sip<\/span> Leer m\u00e1s &raquo;<\/a><\/p>\n","protected":false},"author":8,"featured_media":13135,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[4],"tags":[8817,169,8819,8821,453,8826,8813,8814,8815,8824,8825,4790,8820,8827,8263,5318,8822,7544,8818,8828,8816,8811,8812,8823],"yst_prominent_words":[],"_links":{"self":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts\/13134"}],"collection":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/comments?post=13134"}],"version-history":[{"count":0,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts\/13134\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/media\/13135"}],"wp:attachment":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/media?parent=13134"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/categories?post=13134"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/tags?post=13134"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/yst_prominent_words?post=13134"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}