Spotify, a leading music streaming service, is available in India today with all-new features tuned to Indian music fans\u2019 personal tastes.
\nSpotify\u2019s India launch follows the company\u2019s recent expansion across MENA and South East Asia, bringing the total number of Spotify markets to 79 with 207m users, including 96m subscribers, globally.<\/p>\n
Today\u2019s launch in the world\u2019s second most populous country (over 1.3bn people), Spotify is making its way to the fastest growing market globally for mobile apps. The number of active internet users in India is estimated at over 400m, as mobile Internet and smartphones become faster and more affordable.<\/p>\n
\u00abWe see a huge potential in the market with music fans who have yet to migrate onto a preferred streaming platform. Spotify can offer a seamless personalized streaming experience whenever and wherever they want, and with a platform that\u2019s customised just for the Indian market, \u00bb Amarjit Batra (Managing Director, Spotify India) said.<\/p>\n
\u201cSpotify\u2019s arrival in India is a big step forward in our overall global growth strategy. A fundamental piece of that strategy is staying connected to global culture while allowing room for local adaptation, and we\u2019ve certainly achieved that with our India launch,\u201d said Cecilia Qvist, Spotify\u2019s Global Head of Markets. \u201cWe\u2019ve worked closely with local teams of musicians, creators and cultural tastemakers to ensure Spotify is going to be loved, used and favored by people all over India whether they\u2019re listening to local Bollywood and Punjabi hits, or discovering curated global playlists of K-pop or Reggaeton.\u201d<\/p>\n
Spotify comes to India offering the best listening experience in local and international music, with the Spotify app available to download for free or with an upgrade to Spotify Premium for only INR 119 per month.<\/p>\n
Tuned to the indians’ needs, but also with global features<\/span><\/strong><\/p>\n Spotify has redesigned the music experience for India with a fresh set of exclusive features:<\/p>\n 1.-<\/strong><\/span> Multi-language music recommendations: With many Indians speaking several local languages, Spotify\u2019s music recommendation engine can now be tuned to Hindi, Punjabi, Tamil and Telugu. Indian users can select their preferred language(s) to receive tailored Daily Mix, Home, Radio, Search results and recommendations.<\/p>\n 2.-<\/span><\/strong> Spotify Free with total control: For the first time ever on Spotify Free, smartphone users can play every song on demand.<\/p>\n 3.-<\/strong><\/span> Playlists made for India: Expertly curated and regularly updated by our team of Indian music experts, new playlists include Indiestan, Rap91, Namaste Love, Punjabi101, Bollywood Butter, Top Hits in Hindi, Tamil, Telugu and Punjabi. These sit alongside our celebrated international playlists including Mint, RapCaviar, Viva Latino and the This is\u2026 artist compilations. Add billions of creator and fan-built playlists to the mix and Spotify has a playlist for any mood or moment.<\/p>\n 4.-<\/strong><\/span> Spotify goes to the movies: Introducing Starring\u2026, a series of playlists featuring the best music from the most popular Bollywood, Tollywood, Kollywood, and Punjabi actors. Spotify\u2019s recommendations will also include songs from India\u2019s favourite movies and actors.<\/p>\n 5.-<\/strong> <\/span>City playlists: Find out what’s hot in the city, with new algorithmic playlists tracking what\u2019s trending in Mumbai, Delhi, Bangalore and Chennai.<\/p>\n Also the same Spotify as everywhere else, Spotify comes to India with its unrivalled mix of features that have made it the world\u2019s most popular music app, including more than 40m songs offering the hottest Indian and international music, best-in-class personalised music recommendations and the freedom to play across a wide range of devices and app integrations.<\/p>\n \u00abWe are coming to India during an exciting period for music: both international and regional content preferences are booming. For example, we\u2019ve seen K-pop climb the Indian charts at the same time that Punjabi music has become a national phenomenon. Additionally, there\u2019s been a rise in indie artists,\u00bb Batra explains.<\/p>\n And he continued: \u00abWe\u2019re able to give users a distinct music experience, right from day one, that builds on the demand for genres of music across moods and moments. They can tap into over three billion playlists, and even have ones created specifically for India with the most popular local languages. Spotify will also enable them to discover new and local artists as they continue to break into the music scene.\u00bb<\/p>\n Inmage over the headline.-<\/strong> Amarjit Batra (Managing Director, Spotify India). \u00a9 Spotify.
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