De Lucia, Moore, Darroch-Davies and Paterson have jointly worked with brands including HSBC, M&S, Volvo, Unilever, Amazon, Coca Cola, Nokia, Magners, O2, NSPCC and Ben & Jerry\u2019s, and with artists including Dizzee Rascal, Zane Lowe, Avicii, Guy Chambers and The Darkness. They have won awards including Aerials, Radio Academy Awards, British Arrows, London International Advertising Awards, Clios, Promax Awards and Mobius Awards.<\/p>\n
They all together created the iconic Norwegian Airlines sound identity, which has been considered \u201cas meaningful for Norwegian Airlinesas Coke\u2019s visual identity\u201d by the renowned branding expert and author Daniel Levitin. Moore and Darroch Davies leave behind joint Managing Director roles at Adelphoi for DLMDD, where they had worked for 14 years and eight years respectively. Moore had previously travelled to Afghanistan with the BBC as a producer on the broadcaster\u2019s war zone coverage. Darroch-Davies started out life as a drummer with rock and pop bands including Freaks and The Girls.<\/p>\n De Lucia has been Head of Brands at Adelphoi for five years, having previously worked in Mindshare\u2019s Invention team. Before that, he trained as a musician and composer at music conservatoire Trinity Laban, going on to lead a social experiment backed by Stephen Fry, travelling 32,000 miles through London, Lisbon, Rio de Janeiro, Panama, New York, LA, Sydney and Kuala Lumpur to showcase the social power of music.<\/p>\n He also works as a volunteer and is a long-time supporter The Choir With No Name, a UK-wide collective of choirs for people who have experienced homeless situation. The Choir with no Name has led performances for The Royal Family and The Mayor of London, across venues including the Royal Festival Hall, Wembley Arena, The Roundhouse and Manley Beach.<\/p>\n Paterson, who made his way into the creative industries under the mentorship of Hacienda founder and Factory Records co-founder Tony Wilson, has been Managing Director at FRUKT for six years and Managing Director at Vision Nine HQ for two years before founding IF Media Consultancy in 2014 and now partnering to launch DLMDD.<\/p>\n A booming market where there are not many specialist agencies<\/strong><\/span><\/p>\n Max De Lucia said: \u201cA sonic identity is a powerful tool, offering brands the opportunity to live boldly in the public consciousness and lodge themselves deep in people\u2019s memories, provoking a profoundly felt emotional response. Sascha Darroch-Davies said: \u201cMusic and sound are powerful forces in people\u2019s lives: they can make us run faster, drive differently, concentrate for longer and see the world in different ways. And increasingly, as we all face media overwhelm and screen fatigue, audio and voice-led tech provides a valuable breakaway from screen time , so brands that aren\u2019t preparing for this will lose ground.\u00bb<\/p>\n \u201cIn an increasingly audio-led world, DLMDD has the scientific and commercial grounding, and the creative rigour, to help brands capture the public\u2019s hearts and minds through timeless sonic identities, rooted deep in their own brand heritage and DNA.\u201d<\/p>\n Image over the headline (left to right).-<\/strong> Max De Lucia, Sascha Darroch-Davies, Jeremy Paterson and Greg Moore (co-founders of\u00a0DLMDD).\u00a9 DLMDD.<\/span><\/p>\n Related external links<\/span>:<\/strong><\/p>\n Norwegian Airlines official sound identity: Northern Colours<\/a><\/span><\/p>\n Related Eastwind Marketing links<\/span>:<\/span><\/strong><\/p>\n Mastercard, decided to take on the opportunity in the voice market through new Sonic Brand and first ever smart speaker skill<\/a><\/span><\/p>\n Cannes Lions 2017.- Havas and Vivendi bless their merger, still pending, with music<\/a><\/span><\/p>\n
\nNorwegian’s sonic brand was composed by Joel Krozer and recorded by the Trondheim Orchestra, providing the airline with a timeless melody reflective of Norway\u2019s rolling hills and majestic fjords.<\/p>\n![\"\"](\"https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2019\/03\/Norwegian-Sonic-Brand.jpg\")
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\n\u201cThe audio and voice market is booming, but there aren\u2019t many agencies claiming ownership of the sonic branding space, and there certainly aren\u2019t many doing it well. As brands increasingly need to connect with people where their ears are but their eyes aren\u2019t, DLMDD aims to become the number one agency to help them navigate that arena.\u201d<\/p>\n