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<\/a>Mlambo-Ngcuka said on the recognition awarded by cannes Lions, \u201cIt is an honour to be nominated for this Award on behalf of UN Women and The Unstereotype Alliance. I look forward to what we will do next through this partnership to change the way the world looks at itself and disrupt the social norms that are holding us back. We are thrilled to be working with the advertising community to bring about positive change by influencing the way that both women and men are represented.\u201d<\/p>\n
As Executive Director of UN Women, Mlambo-Ngcuka is driving the role of women in leadership, engaging men as allies, and ending discrimination and violence against women and girls through coalition and movement building among global leaders in public and private sectors, and with civil society.<\/p>\n
As Exec Director UN Women, she is involved in an industry-led initiative called\u00a0 The Unstereotype Alliance.
\nConvened by UN Women, the Alliance is a collaboration between industry leaders who have been champions of addressing gender bias. Its members include global brands, advertising agencies and holding companies, associations and organisations dedicated to advancing representation. Since its launch in 2017, the initiative has worked with members to conduct international research projects providing applicable insights for creating progressive portrayals of men and women from around the world. In addition, Mlambo-Ngcuka and The Unstereotype Alliance collaborated with Cannes Lions to introduce updated jury guidelines for the judging process, urging jury members to consider whether the work perpetuates negative stereotypes and inequalities.<\/p>\n
Leaving aside her role in the The Unstereotype Alliance, Phumzile Mlambo-Ngcuka has championed women\u2019s rights through her involvement with projects and programmes devoted to education, women\u2019s empowerment and gender equality and in 2018 was named by Apolitical as one of the most influential people in gender policy around the world. Her work spans the private sector, civil society and government.<\/p>\n
Image over the headline.-<\/strong> UN Women Executive Director Phumzile Mlambo-Ngcuka. Photo, Kea Taylor.<\/span><\/p>\n Related external links<\/span>:<\/strong><\/span><\/p>\n UN Women Executive Director Phumzile Mlambo-Ngcuka (official biography)<\/a><\/span><\/p>\n The Problem is not seeing the Problem (2018 short film is produced by IPG and MullenLowe. for the Unestereotype Alliance. It was premiered at Cannes Lions marking the one year anniversary of the Alliance)<\/a><\/span><\/p>\n Welcome to the Unstereotype Alliance messge by UN Women Executive Director Phumzile Mlambo-Ngcuka<\/a> <\/span><\/p>\n Related Eastwind Marketing links<\/span>:<\/strong><\/span><\/p>\n Unilever\u2019s Paul Polman, Cannes Lions Heart Award 2018<\/span> How are they portrayed women in adverts?.- Marketing professionals tend to think they are doing well, but 45% consumers do not agree<\/span> ANA\u2019s #SeeHer movement releases GEMfit findings to help brands build gender equality ROI effective ads<\/a><\/span><\/p>\n
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\nCannes Lions 2016.- US social entrepeneur Blake Mycoskie, Cannes LionHeart<\/a><\/span><\/p>\n
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\nCannes Lions 2018 Interview with Madonna Badger<\/a><\/span><\/p>\n