{"id":13838,"date":"2019-05-21T15:50:50","date_gmt":"2019-05-21T13:50:50","guid":{"rendered":"https:\/\/eastwind.es\/marketing\/en\/?p=13838"},"modified":"2019-05-22T02:06:03","modified_gmt":"2019-05-22T00:06:03","slug":"cannes-lions-2019-apple-creative-advertiser-of-the-year","status":"publish","type":"post","link":"https:\/\/eastwind.es\/marketing\/en\/cannes-lions-2019-apple-creative-advertiser-of-the-year\/","title":{"rendered":"Cannes Lions 2019.- Apple, creative Advertiser of the year"},"content":{"rendered":"

Cannes Lions has today announced Apple Inc. as the Creative Marketer of the Year 2019 in honour of its world-class creative communications and marketing initiatives.<\/p>\n

Apple Inc. will be presented with the award at the final Awards Show of the Festival on Friday June 21st. The Lion will be collected by Tor Myhren, Apple\u2019s Vice President of Marketing Communications.<\/p>\n

Simon Cook, Managing Director of Cannes Lions, said, \u201cApple Inc. is highly deserving of the Creative Marketer of the Year award. The company’s marketing and communications consistently showcases creative excellence. Apple Inc. has created a culture that drives marketing strategies that ensure that its customers are true ambassadors for Apple brands.\u201d<\/p>\n

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Fotograma de la campa\u00f1a Welcome Home . \u00a9 Apple\/TBWA\\Media Arts Lab<\/span><\/figcaption><\/figure>\n

Speaking on the announcement Tor Myhren, Apple\u2019s Vice President of Marketing Communications said, \u201cWe are humbled to receive this prestigious award. Apple has always believed creative, passionate people can change the world for the better. We make tools for those people, and we make marketing for those people.\u201d<\/p>\n

The Creative Marketer of the Year award was introduced in 1992. Past recipients include Google, Burger King, Samsung, Heineken, McDonald\u2019s, Coca-Cola, Mars, IKEA and Unilever, each of whom have demonstrated that outstanding creativity drives business growth.<\/p>\n

\"\"<\/a>
Una de las piezas de la \u2018World Gallery\u2019, parte de la campa\u00f1a \u2018Shot on iPhone\u2019 (fotografiado con un iPhone). \u00a9 TBWA\\Media Arts Lab \/Apple<\/span><\/figcaption><\/figure>\n

Apple Inc. outstanding ads include, among others, \u2018World Gallery\u2019, part of the \u2018Shot on iPhone\u2019 campaign which won 5 Gold Lions and a Grand Prix in 2015, \u2018Dance\u2019, from the awarded ‘Silhouette’ campaign for iPod in 2004 and \u20181984\u2019, for Apple Computers winning a Cannes Lions Grand Prix in 1984.<\/p>\n

In 2018 the company won the Entertainment Lion for Music Grand Prix for \u2018Welcome Home\u2019, an ad conceived by TBWA\\Media Arts Lab and directed by Spike Jonze for Apple HomePod that featured FKA twigs dancing to Anderson Paak’s \u00abTil It’s over\u00bb amid a magical expanding room full of colours. The company also won the Brand Experience & Activation Lion Grand Prix and a Titanium Lion for \u2018Today at Apple\u2019, an in-store experience and community engagement campaign that reimagined the retail experience while providing education and product support. A further 5 Gold Lions, 9 Silver Lions and 8 Bronze Lions were awarded to Apple’s 10 different campaigns.<\/p>\n

Image over the headline.-<\/strong> Tor Myhren, Apple\u2019s Vice President of Marketing Communications.\u00a0\u00a9 Apple.<\/span><\/p>\n

Related external links<\/span>:<\/strong><\/span><\/p>\n

Welcome Home campaign (video)
\n<\/a><\/span>
\nApple Ipod Silhouette ad campaign compilation (video)<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Cannes Lions has today announced Apple Inc. as the Creative Marketer of the Year 2019 in honour of its world-class creative communications and marketing initiatives. Apple Inc. will be presented with the award at the final Awards Show of the Festival on Friday June 21st. The Lion will be collected by Tor Myhren, Apple\u2019s Vice …<\/p>\n

Cannes Lions 2019.- Apple, creative Advertiser of the year<\/span> Leer m\u00e1s »<\/a><\/p>\n","protected":false},"author":8,"featured_media":13840,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[3],"tags":[61,7806,9238,9241,6712,9239,9240],"yst_prominent_words":[],"_links":{"self":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts\/13838"}],"collection":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/comments?post=13838"}],"version-history":[{"count":0,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts\/13838\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/media\/13840"}],"wp:attachment":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/media?parent=13838"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/categories?post=13838"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/tags?post=13838"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/yst_prominent_words?post=13838"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}