Dentsu Inc. announced today that it will merge two of its subsidiaries, Dentsu Young & Rubicam Inc. and Wunderman Dentsu Inc.
\nThe new company will be rebranded as Dentsu Young & Rubicam\/Wunderman Inc.(DY&R), even before completed the operation on 1st January 2016.<\/p>\n
While DY&R is a brand agency that was established in November 1981 as a joint venture between Dentsu Inc. and Young & Rubicam (hereinafter \u201cY&R\u201d) of the United States. WD is a specialist direct marketing agency that was established as a joint venture in March 1985 between Dentsu and Y&R, and has expanded business in the CRM field.
\nBoth companies have to date worked toward the fusion of brand advertising and relationship marketing, and their amalgamation into a single entity will enable streamlined operations and the development of integrated services that leverage the respective business bases. This merger will lead to integrated communication design with a focus on branding, the provision of data-driven services with an increased competitive edge. It also will provide for the creation of new value explains Dentsu Group.<\/p>\n
This merger follows that of Dentsu iX and Isobar Japan last 11th November, enabling Dentsu Group to offer a high level of value-added digital solutions in areas such as experience design and brand commerce to its clients,regardless of where in the world they do business.<\/p>\n
Image over the headline.-<\/strong>\u00a0\u00a9 Dentsu Inc.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":" Dentsu Inc. announced today that it will merge two of its subsidiaries, Dentsu Young & Rubicam Inc. and Wunderman Dentsu Inc. The new company will be rebranded as Dentsu Young & Rubicam\/Wunderman Inc.(DY&R), even before completed the operation on 1st January 2016. While DY&R is a brand agency that was established in November 1981 as …<\/p>\n