![\"\u201cVida](\"https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2011\/06\/Sapos-con-jam\u00f3n_foto1.jpg\")
<\/a>The campaign is composed by several (80\u2033, 60\u2033, 30-2 \u2013 and 10\u2033) TV pieces to be aired in Spain. For Portugal, the tale is told through 60\u2033, 30\u2033 -2-, and 10\u2033.
\nZenith Media distributes the spots and the rest of inserts among the media.<\/p>\n
The toad by McCann for Campofr\u00edo joins to the wide range of zoo beasts populating the\u00a0 ads these days in Spain. The brilliant idea of committing suicide comes to the mind of our lively toad, when sitting on the side of the road another colleague, a toad as well, shows its disgust against the flies and explains that he is not used to this kind of diet, because once he was a State Attorney. Marcelino, the lawyer toad, tells about how disgusting human life is on its view.<\/p>\n To the sound of the \u201cIf I were a rich man\u201d song belonging to the the well-known film The Fiddler on the roof, the other batrachian sings a list of what it would do if it were a human being. Buying a mega dish, full of ham is on the list, as well as everything but work. Then a clerk taste with fruition Finissimas of Campofr\u00edo, in front of his computer in the workplace. After chewing ham the clerk stands up saying \u201cand I\u2019ve been living in a pond\u201d.<\/p>\n A white and innocent dove that gazes through the window of the building where the office is placed, tries also to sing the song \u201cif I were a human being\u201d. The white and innocent dove falls down as soon as it starts singing\u2026<\/p>\n An actual ode to the carpe diem wy of life summarized on eating a product, Finissimas by Campofr\u00edo, \u201cbecause one never knows what is\u00a0 going to be in next life\u201d. At least this\u00a0 is what\u00a0 ad says the end.<\/p>\n The little ham lover toad lives a very different story, despite as funny as those that were told on the Frankie and Loui chameleons ad series, conceived by Goodbye Silverstein and Partners for Budweiser in 1998. So often the animals are included in ads in Spain in recent times, that they do have already learnt marketing. Just keep an eye on how the cows who are working for Central Lechera Asturiana (a Spanish dairy products manufacturing company) have managed to go on holydays with the \u00abvacas\u00bb (it sounds in spanish like cows but means holydays) from Viajes Iberia (Iberia Travels) thanks to a joint promo\u00a0(the joke inside the ad comes out because vacas= cows, in Spanish is the short colloquial word used instead of vacaciones=holidays)<\/p>\n Leaving aside the actual zoo inside Spaniard ads we are watching in most recent times,\u00a0 I wonder myself: what would have happened if the suicidal batrachian would have reincarnated as a Campofr\u00edo branded pork?. Better not thinking about it.<\/p>\n Image over the headline.-<\/strong> The toad mate of the batracian Marcelino -foreground-\u00a0 and the batracian Marcelino -background-. Caption of the Reincarnation (Toad Life) ad video.\u00a0\u00a9 McCann Erickson\/Campofr\u00edo.<\/span><\/p>\n Related external links<\/span>:<\/strong><\/span><\/p>\n Reincarnation (Toad Life). \u00a9 McCann Erickson\/Campofr\u00edo<\/a><\/span><\/p>\n
\nThe cows by El Laboratorio for Central Lechera Asturiana; the cows by Grey for Viajes Iberia; the \u201ccooow\u201d by Saatchi & Saatchi for the Toyota Auris; the animals shown on the Fables by Lola agency for Buckler beer and the everlasting Scottex doggy are just some examples.<\/p>\n<\/a>
\nWhile singing, the the toad crosses a road full of traffic, where they perish, as soon as they try to join the anthem, a snail, a snake\u2026
\nOnce on the other side of the road after having crossed sane and safe, despite the traffic, the toad decides to commit suicide, crushing against a trailer through a free jump.<\/p>\n<\/a>
\nLoui got desperate by the Bud-wei-ser singing frogs to the point of thinking about moving from the swamp or even doing something worse\u2026
\nAmong Loui\u2019s tendencies there was not precisely committing suicide, but rather some\u00a0psychopathic behaviours.<\/p>\n<\/a>