\nLeaving aside the fact that the agency could have worked around this point, as an internal exercise, as it is usual in creative agencies, and the outcomes were then saved under camphor and quizes inside the trunk of its memories.
\nIf not, this pr\u00eat-\u00e0-porter political campaign auctioned off by CP Proximity would have no sense at all. The price for the campaign was good for any purse, \u20ac100. An actual bargain.<\/p>\n
![\"\"](\"https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2018\/08\/multimediacpproximitycampa\u00f1apolitica_1600pix_RRSS.jpg\")
<\/a>We told about all the the details of this unique auction, first ever carried out in the advertising history Spain, in a short information published on this same magazine (Hot News section) last 13th April.<\/p>\n
They have been and they still are more or less usual last minute auctions of advertising espaces in our Mediterranean country
\nMany years ago, when there was only a television channel, TVE, and it was not used to directly commercialize the time cuts for advertising, the espaces were annually awarded to the best bidders. Some newspapers used to auction offa set of special spaces, which once awarded then were traded by the exclusivist among its clients.
\nThis used to be, once upon a time, ABC\u2019s use for its back cover. But the eBay auction of \u201cready-to-wear\u201d campaigns, had never happened in Spain so far.<\/p>\n
No agency with a minimum professional pride would auction off such kind of campaigns. Because, among other things, each client has its specific needs and the campaigns must meet this specific strategical requirements. One must assume that this same applies also to the political parties and their propaganda. No suit ready to wear can fit an individual company or political parties\u2019 communication needs.<\/p>\n
Do you understand now why I could never think that the political campaign by CP Proximity being auctioned off through eBay was a serious offer?. What\u2019s more a serious auction would never have matched the high professional level of the brilliant people working at this agency and BBDO Group.<\/p>\n
When Eastwind asked Carlos Mart\u00ednez Cabrera (President of CP BBDO Spain) on this subject, he answered, openly amused by the idea developed by his team \u201cI don\u2019t know if any agency\u2026perhaps to gain relevance in media \u2026but this is no way the work that we do here\u2026\u201d.<\/p>\n
Anyway I am curious about knowing if any political party has directly contacted CP Proximity Madrid to buy this ready to wear (pr\u00eat-\u00e0-porter) campaign, because at least in eBay (zero bids says the site) nobody was interested.<\/p>\n
Image over the headline.-<\/strong> \u00a9 CP Proximity Madrid. Text on the left: We want to keep on developping policies for integration. Text on the right: We want and together we can.<\/span><\/p>\n Related Eastwind Marketing links<\/span> (Spanish edition):<\/strong><\/span><\/p>\n CP Proximity Madrid subasta una campa\u00f1a pol\u00edtica en eBay Lanzamiento de lastday, plataforma low cost de compra de medios Crowd Sourcing, modelo de mercado de dise\u00f1o al alcance de una PYME On Sunday 22nd May local and regional elections were held in Spain. By the way, the PSOE (socialist party -left winged-) was the looser and the PP (Poular Party -right winged-) was the winner. All of us had the chance to watch again , during the weeks leading up to the elections, how a bunch …<\/p>\n
\n(CP Proximity Madrid auctions a political campaign in eBay)
\nhttp:\/\/www.eastwindmarketing.es\/blogs\/eastwindmarketingycomunicacion\/2011\/04\/13\/cp-proximity-madrid-subasta-una-campana-politica-en-ebay\/<\/p>\n
\n(Lahttp:\/\/www.eastwindmarketing.es\/blogs\/eastwindmarketingycomunicacion\/2010\/11\/18\/lanzamiento-de-lastday-plataforma-low-cost-de-compra-de-medios\/st day, low cost platform to buy ad spaces on media)<\/p>\n
\n(Crowd Sourcing, design works and services on-line market at a PYME\u2019s purse reach)
\nhttp:\/\/www.eastwindmarketing.es\/blogs\/eastwindmarketingycomunicacion\/2011\/03\/07\/crowdsourcing-modelo-de-mercado-de-diseno-al-alcande-de-una-pyme\/<\/p>\n","protected":false},"excerpt":{"rendered":"