On the contrary, the value of this brand has increased up to a 129% over the previous year, climbing to the 2nd place in the ranking. The consultancy firm points that seeking opportunities, especially in emerging markets, the consolidation in developed, as well as the launch of new products, such as the iPhone 5, have all made it possible.<\/p>\n
Six newcomers<\/span><\/strong><\/p>\n Leaving aside Facebook, there have been four new additions (Kia, Mastercard, Pampers and Ralph Lauren). Among newcommers the fashion brand, Prada, in fact returns to the ranking scoring 84th, with a $ 4,271 million brand value. Prada\u2019s return comes thanks to its network expansion, says Interbrand. Mastercard joins the ranking in the 94th place, with a brand value of $ 3,896 million. Pampers (belonging to Procter & Gamble) comes in 34th place with an estimated value of $ 11,296 million. Each company choses its own strategy, he said, and pointed that Procter & Gamble as such is becoming increasingly relevant to the public. Olimpic Games sponsoring and the advertising campaign by Procter & Gamble brand during has contributed to make the corporate brand more relevant for consumers though.<\/p>\n The value of each of the independent commercial brands is not attached to the corporate brand but independently considered. That\u2019s why Procter & Gamble is not ranked in Interbrand\u2019s 100 Best Global Brands.<\/p>\n The fastest growing and the value heaviest losers<\/span><\/strong><\/p>\n There are five brands in the ranking, four from the technollogy sector and one from the automotive sector, noted for their value increase: Apple, up 129%, Amazon (46% up to a $ 18,625 million value), Samsung (40% rise to the $ 32,893 million), Nissan (30% growth to the $ 4,969 million) and Oracle (28% increase to a total value of $ 22.126 million).<\/p>\n Also there are five brands that, on the contrary, have experienced value decreases from the previous year: Blackberry (a 39% reduction to $ 3.922 million), Goldman Sachs (down by 16% over last year to $ 7.599 million), Nokia (-16% and a value of $ 21,009 million), Mo\u00ebt & Chandon (down a 13% to $ 3,824 million) and Yahoo! (its value fell a 13% down to $ 3.851 million). \u201cDigital\u201d, among the common key features of leading brands<\/span><\/strong><\/p>\n All brands included in the Interbrand 100 Best Global Brands ranking share three features, Bosco Torres explained. Digital technology allows a closer and persoalized relationship with customers. The brands in the Top 100 understand this well. Notice.-<\/strong> To find more information on latest movements by Facebook, Google and other tech brands\u2019 mentioned in the text, just type the brand name on the search case of Eastwind Marketing<\/span><\/p>\n Image over the headline.- \u00a9 Facebook.<\/span><\/p>\n Related external links<\/span>:<\/strong><\/span><\/p>\n Interbrand 100 Best Global Brands 2012 ranking<\/span> <\/a><\/p>\n Related Eastwind Marketing links<\/span>:<\/span><\/strong><\/p>\n
\nKIA ($ 4,193 million, since 87 -) and Ralph Lauren ($ 4,038 million-place 91 -) enter the list of the top 100 best global brands because they have managed recovering from the crisis increasing their benefits through the brand management along all the contact points with the customers, says the consultant.<\/p>\n![\"\"](\"https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2019\/08\/Nuevasincorporaciones2012Interbrand100bestglobalbrands.jpg\")
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\nBosco Torres explained that some brands like Procter & Gamble are not included in the ranking because the strategy chosen by these companies cosnists of adding the corporate brand as a tag to the different commercial brands marketed by them. The corporate brand has no commercial independent life.<\/p>\n<\/a>
\nDespite all downing movements in the ranking 2012, it shows that growth is possible and the recovery landscape for brands is already a tangible reality, says the consultancy firm.<\/p>\n
\nFirst the most successful brands are those that establish an emotional connection with consumers. The paradigm within this ranking to this respect is, perhaps, Coca-Cola. Second, digital, he said, is a key issue for all brands regardless the sector in which they operate.<\/p>\n<\/a>
\nAnd third, most of these brands have collected, thanks to the digitizal tools, a lot of very relevant information for their customers. This allows them right now and for the future diversifying their business and range of services. Good examples of this fact are Google and the 100 Best Global Brands newcomer, Facebook.<\/p>\n