{"id":14492,"date":"2013-02-23T10:12:20","date_gmt":"2013-02-23T09:12:20","guid":{"rendered":"https:\/\/eastwind.es\/marketing\/en\/?p=14492"},"modified":"2019-08-20T23:35:57","modified_gmt":"2019-08-20T21:35:57","slug":"lola-talks-but-also-does","status":"publish","type":"post","link":"https:\/\/eastwind.es\/marketing\/en\/lola-talks-but-also-does\/","title":{"rendered":"LOLA talks, but also \u201cDoes\u201d"},"content":{"rendered":"

LOLA, creative agency belonging to the network owned by Lowe & Partners in Spain has decided to put \u201chands-on\u201d.
\nThe agency has launched the platform called LOLA Hace (LOLA Does), which is aimed at designing and implementing products that make life easier for people or are able connect emotionally with them.<\/p>\n

The objective of the agency is also using everything learned from these projects to benefit its clients, while improving the confidence of these clients in an agency brand, that besides thinking, dares to manufacture and market its product ideas.<\/p>\n

Pioneering project among Spanish creative agencies, it is not so new around the world. Some advertising agencies such as Dentsu in Japan are already creating products and marketing them with no specific client in mind. Dentsu\u2019s Mameshiba is a good example, to name just one, among several projects both in the market and on the pipeline.<\/p>\n

Wieden + Kennedy recently announced the launch of its Garage and some years ago Eastwind Magazine told about Choosee the organic food gourmet retail project in Tokyo, in which Saatchi & Saatchi Fallon got involved.
\nMcKinney has an incubator within the agency, which is called McKinney ten percent. I spoke last week on the eastwindblog about the gamified beer dispenser, conceived by the employees of this creative company through this incubator.<\/p>\n

\"\"<\/a>
Bicycled, production process. \u00a9 LOLA.<\/span><\/figcaption><\/figure>\n

Many years ago, in the 90\u2019s, and this happened in Spain, Jose Maria Pallar\u00e9s, who worked at that time as creative at McCann Barcelona, had a product idea called Frigodedo (Frigofinger). A strowery sorbet in the shape of a fist, with the forefinger straight up.
\nThis idea was not finally produced and marketed by McCann Spain, but by one of its clients, an icecream and sorbet manufacturer called Frigo. That product idea made all Spaniards literally \u201csuck the fingher\u201d and not for just one Summer.<\/p>\n

Recently, a little creative Spanish agency Germinal Comunicacion generated a product called las \u201cpastillas contra el dolor ajeno\u201d (pills against the pain of thhe others), which swept advertising festivals within and outside the borders of Spain. With the sale of these pill shaped candies, which are marketed just through pharmacies, have become an actual success in the side of the creative awards crop and as relates to the funding crop for Doctors Without Borders, the first aim of this idea.<\/p>\n

Surely there are many more success stories like those above, and its a good thing that LOLA has taken the time to write a manifesto on the matter \u201cDoing, even better than Saying\u201d and also has taken the first step in Spain in order to create a platform to bring this thoughts to life, called LOLA Does<\/p>\n

Products \u201cmade in LOLA\u201d will be marketed<\/strong><\/span><\/p>\n

Every product, service or experience born within the platform will be offered to the public with a business plan specially designed for it.
\nMiguel Simoes, CEO of LOLA said that not all projects have the same goals and needs, so that not all products or services must be marketed in the same way. We want to go deeper, he continued, learning beyond advertising and generating knowledge to better serve our customers and useful for other people, he concluded .<\/p>\n

Chacho Puebla, Executive Creative Director and Partner of LOLA, underscored that this is not only a matter for creatives, the ideas come from all departments: Planning, Production, Accounts and obviously the Creative Department, but we encourage ideas to come from any source. He also remarked: \u201d We know that ideas are what matters. Where they come from doesn\u2019t \u201d<\/p>\n

Bicycled, the first product \u201cmade in LOLA\u201d<\/strong><\/span><\/p>\n

A bicycle composed by recycled car parts called Bicycled is the first product conceived by the LOLA Hace (LOLA Does) platform.
\nBicycled is based on the idea of transforming used car parts into a new means of transport, more efficient, environmentally friendly and healthy.<\/p>\n

\"\"<\/a>
Bicycled\u2019s seat. \u00a9 LOLA.<\/span><\/figcaption><\/figure>\n

The product also includes a component of social responsibility, since these bicycles are produced using traditional methods, trying to revive the traditiomal craftsman offices. Offices that now, given the economic difficulties, are doomed to dissapear.
\nEach Bicycled is unique, because being produced with different car parts there are not two identical.<\/p>\n

For the frame they are used metal parts of the cars, and the upholstery of the cars serves to cover the seat and handlebars.
\nTurn signal lights and door handles are employed as a decorative object. But perhaps the most innovative element is the chain of the bicycle, which is made of the car distribution belt , providing a greater independence and durability than any conventional bicycle chain.<\/p>\n

For creatives working at the agency, this is the perfect bike.
\n\u201cWe wanted to create and simultaneously help. This is a beautiful product and hope it helps the environment but also people, generating more work for craftsman offices that seem doomed to die \u201cadded Pancho Cassis, Creative Director of LOLA.<\/p>\n

Limited edition, produced under pre-order via online booking<\/span><\/strong><\/p>\n

This limited edition bike, though handmade and unique, is marketed through the Internet.
\nThose interested in purchasing a Bicycled can register on the web bicycledbikes.com. The final number of units produced and the price of each unit will depend on the number of pre-bookings reached.
\nLOLA assures that in the first three days since the Bicycled project was unveiled they were received 400 pre-orders.<\/p>\n

Leaving aside the little or great success the products \u201cmade in LOLA\u201d might achieve, I wonder in which extent these products and the message attached to them, \u201cdoing better than saying\u201d, is actually the start of a new way and approach to work for the creative agencies, even a new business line.<\/p>\n

Image over the headline.-<\/strong> Bicycled, production process. \u00a9 LOLA.<\/span><\/p>\n

Related Eastwind Marketing links<\/span>:<\/strong><\/span><\/p>\n

Don\u2019t get bored, fight for your beer instead
\nhttp:\/\/www.eastwindmarketing.es\/blogs\/eastwindmarketingycomunicacion\/en\/2013\/02\/13\/dont-get-bored-fight-for-your-beer-instead\/<\/p>\n

\u201cPills against the pain of others\u201d scores a platinum goal in The Sun
\nhttp:\/\/www.eastwindmarketing.es\/blogs\/eastwindmarketingycomunicacion\/en\/2011\/06\/02\/pills-against-the-pain-of-others-scores-a-platinum-goal-in-the-sun\/<\/p>\n

RazorFish enhances the 5D shopping experience
\nhttp:\/\/www.eastwindmarketing.es\/blogs\/eastwindmarketingycomunicacion\/en\/2013\/01\/16\/razorfish-enhances-the-5d-shopping-experience\/<\/p>\n

Related Eastwind Links<\/span>:<\/strong><\/span><\/p>\n

Choosee, the organic Mie Project and SSF venture, launched in Tokyo
\nhttp:\/\/www.eastwindmarketing.es\/newsletter_detalle.php?id=3443&idioma=2<\/p>\n","protected":false},"excerpt":{"rendered":"

LOLA, creative agency belonging to the network owned by Lowe & Partners in Spain has decided to put \u201chands-on\u201d. The agency has launched the platform called LOLA Hace (LOLA Does), which is aimed at designing and implementing products that make life easier for people or are able connect emotionally with them. The objective of the …<\/p>\n

LOLA talks, but also \u201cDoes\u201d<\/span> Leer m\u00e1s »<\/a><\/p>\n","protected":false},"author":164,"featured_media":381,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[9],"tags":[9730,282,9734,290,291,289,267,9731,268,281,9733,9735,9732],"yst_prominent_words":[],"_links":{"self":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts\/14492"}],"collection":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/users\/164"}],"replies":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/comments?post=14492"}],"version-history":[{"count":0,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts\/14492\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/media\/381"}],"wp:attachment":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/media?parent=14492"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/categories?post=14492"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/tags?post=14492"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/yst_prominent_words?post=14492"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}