![\"\"](\"https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2015\/03\/cocacolahazelamorvideoportada_880pix.jpg\")
<\/a>\nTo watch the video,<\/span> click here<\/a><\/span><\/p>\n
The action that has been running since March 2013, was shared on 20th May by Jay Moye, from Coca-Cola, on The Coca Cola Company Journey. The video was published last 19th May on the US multinational\u2019s YouTube channel.<\/p>\n
Although the idea is brilliant and fits perfectly into the brand insight, which is full of happiness, sharing, peace and harmony, friendship, etc \u2026, this is not the first time that Coca Cola uses a vending machine for much more than distributing products of the company.<\/p>\n
I still remember the \u201cHug Me\u201d campaign. Whenever a person embraced one of the Coca Cola vending machines with that request on it the device dispensed a coke, brand free, for the \u201chugger\u201d.<\/p>\n
During the 2013 Winter Olympics, the hug should be given to another person. The machines encouraged to do it on their screens. There have\u00a0 been machines rewarding with coke bottles at no cost in turn, whenever a person sang a Christmas carol before them.<\/p>\n I still recall also the mobile app that allowed the user dispatching a free Coca-Cola in the distance to gift \u201ca friend.\u201d. The combination of smartphones and these \u201cconnected\u201d Coca Cola vending machines allowed the recipient picking up the coke at no cost in any vending device of the brand located anywhere all over the world.<\/p>\n These kind of retail self service devices are providing a lot of room for Coca-Cola to play. The brand is not only placing its badge on them but modifying the design of the machine itself, its shape and size to communicate the essence of products they dispense. Just as an example Diet Coke vending machines have rrecently \u201cgot slender.<\/p>\n Leaving aside the concept communication, these thin devices are providing for actual advances in the vending retail segment. They fit almost any space available in a room, store or location on the streets, bus\/underground\/train stations, etc. The \u201clove story\u201d between the brand and technology applied to retail started off with a clear \u201cshopper\u201d orientation when Coca-Cola launched in 2010 the first interactive vending machine with a multimedia touch screen in colaboration wit Samsung.<\/p>\n Image over the headline.-<\/strong> Caption of the video Coca-Cola Small World Machines-Bringing India & Pakistan together. \u00a9 The Coca-Cola Company\/Leo Burnett Chicago & Sydney.<\/span><\/p>\n Related Eastwind Marketing links<\/span>:<\/strong><\/span><\/p>\n Diet coke vending machines get slender Coca-Cola Organizes \u201cguerrillas\u201d all over the world Saatchi&Saatchi turns Israelis and Palestinians into blood brothers Related external links<\/span>:<\/strong><\/span><\/p>\n Coca-Cola Small World Machines – Bringing India & Pakistan Together<\/a><\/span><\/p>\n Coca-Cola Vending Machine 2013 Special Olympics World Winter games Korea 2013<\/a><\/span><\/p>\n Coke Hug machine<\/a><\/span><\/p>\n Coca-Cola Happiness machine<\/a><\/span><\/p>\n Coca-Cola: Sing For Me Vending Machine<\/a><\/span><\/p>\n Project Re: Brief. Coca-Cola Mobile app demo<\/a><\/span><\/p>\n Diet Coke Slender Vender<\/a><\/span><\/p>\n Coke biggest vending machine<\/a> <\/span><\/p>\n<\/a>
\nTo watch the video<\/span> click here<\/a><\/span><\/p>\n
\nOnce embrace was given, the machine dispensed cokes and other products like gloves, hats, backpacks, etc.. for free, as a reward.<\/p>\n<\/a>
\nTo watch the video<\/span> click here<\/a><\/span><\/p>\n<\/a>
\nTo watch the videos click<\/span> here<\/a><\/span> and<\/span> here<\/a><\/p>\n<\/a>
\nTo watch the video<\/span> click here<\/a><\/span><\/p>\n<\/a>
\nTo watch the video,<\/span> click here<\/a><\/span><\/p>\n
\nOn the opposite side of the slender Diet Coke vending machine I would tell it was the giant vending device installed by Coca Cola in London during the 2012 Olympic Games. The large size of this machine was proportional to the small market share of coke in the UK.<\/p>\n<\/a>
\nTo watch the video,<\/span> click here<\/a><\/span><\/p>\n
\nhttp:\/\/www.eastwindmarketing.es\/blogs\/eastwindmarketingycomunicacion\/en\/2013\/05\/10\/diet-coke-vending-machines-get-slender\/<\/p>\n
\nhttp:\/\/www.eastwindmarketing.es\/blogs\/eastwindmarketingycomunicacion\/en\/2011\/02\/26\/coca-cola-organizes-guerrillas-all-over-the-world\/<\/p>\n
\nhttp:\/\/www.eastwindmarketing.es\/blogs\/eastwindmarketingycomunicacion\/en\/2011\/09\/24\/saatchisaatchi-turns-israelis-and-palestinians-into-blood-brothers\/<\/p>\n