{"id":14848,"date":"2019-09-25T12:27:01","date_gmt":"2019-09-25T10:27:01","guid":{"rendered":"https:\/\/eastwind.es\/marketing\/en\/?p=14848"},"modified":"2019-09-25T22:39:35","modified_gmt":"2019-09-25T20:39:35","slug":"mattel-launches-creatable-world-its-first-100-gender-inclusive-and-customizable-line-of-dolls","status":"publish","type":"post","link":"https:\/\/eastwind.es\/marketing\/en\/mattel-launches-creatable-world-its-first-100-gender-inclusive-and-customizable-line-of-dolls\/","title":{"rendered":"Mattel launches Creatable World, its first 100% gender inclusive and customizable line of dolls"},"content":{"rendered":"<p>Mattel, Inc. today announced the global launch of Creatable World\u2122, a customizable doll line offering endless combinations all in one box.<\/p>\n<p>Creatable World invites kids to create their own characters. Extensive wardrobe options, accessories and wigs allow kids to style the doll with short or long hair, or in a skirt, pants, or both.<\/p>\n<p>Mattel worked alongside a dedicated team of experts, parents, physicians and most importantly, kids, to create this one-of-a-kind play experience.<\/p>\n<p>\u201cToys are a reflection of culture and as the world continues to celebrate the positive impact of inclusivity, we felt it was time to create a doll line free of labels,\u201d said Kim Culmone, Senior Vice President of Mattel Fashion Doll Design. \u201cThrough research, we heard that kids don\u2019t want their toys dictated by gender norms. This line allows all kids to express themselves freely which is why it resonates so strongly with them. We\u2019re hopeful Creatable World will encourage people to think more broadly about how all kids can benefit from doll play.\u201d<\/p>\n<p>The Creatable World doll line consists of six different doll kits that are available in a variety of skin tones. Each kit includes one doll, two hairstyle options and endless styling possibilities. The product has a suggested retail price of $30 and can be purchased at major retailers online including Amazon, Target and Walmart.<\/p>\n<p><span style=\"color: #3366ff;\"><strong>Image over the headline.-<\/strong> Creatable World dolls.\u00a9 Mattel<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mattel, Inc. today announced the global launch of Creatable World\u2122, a customizable doll line offering endless combinations all in one box. Creatable World invites kids to create their own characters. Extensive wardrobe options, accessories and wigs allow kids to style the doll with short or long hair, or in a skirt, pants, or both. Mattel &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/eastwind.es\/marketing\/en\/mattel-launches-creatable-world-its-first-100-gender-inclusive-and-customizable-line-of-dolls\/\"> <span class=\"screen-reader-text\">Mattel launches Creatable World, its first 100% gender inclusive and customizable line of dolls<\/span> Leer m\u00e1s &raquo;<\/a><\/p>\n","protected":false},"author":8,"featured_media":14844,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[3],"tags":[9959,9966,9964,9963,9965,2140],"yst_prominent_words":[],"_links":{"self":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts\/14848"}],"collection":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/comments?post=14848"}],"version-history":[{"count":0,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts\/14848\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/media\/14844"}],"wp:attachment":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/media?parent=14848"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/categories?post=14848"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/tags?post=14848"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/yst_prominent_words?post=14848"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}