The aim of this web film is making Coca Cola’s Sprite brand again relevant to its consumers in Brazil. How does it W+K Sao Paulo?. Just\u00a0 redefining the way Sprite talks about freshness when the category codes are all very similar. The images, copy and sound bring a young, irreverent and especially nonlinear language to connect with the audience in general and with the youngest Sprite consumers specially.<\/p>\n
The agency sees the biggest opportunity for the brand in the producto individual packaging, which brings refreshing drops in the daily lives of consumers.<\/p>\n
Watching branded content should be as refreshing as taking a sip of Sprite this is the idea behind the web film. The new concept is just the beginning of a major project that gains all its strength in the summer, with numerous street activations seeking to reconnect the brand to consumers.<\/p>\n
This is the first campaign signed by the creative team of Wieden + Kennedy S\u00e3o Paulo with Eduardo Lima (Executive Creative Director) and Renato Sim\u00f5es (Executive Creative Director) for Sprite.<\/p>\n
Image over the headline.-<\/strong> Caption from the Fresh drops web film. \u00a9 Wieden & Kennedy Sao Paulo.<\/span><\/p>\n Related Eastwind Marketing links<\/span>:<\/strong><\/span><\/p>\n