{"id":15152,"date":"2019-11-26T17:00:13","date_gmt":"2019-11-26T16:00:13","guid":{"rendered":"https:\/\/eastwind.es\/marketing\/en\/?p=15152"},"modified":"2019-11-26T22:09:51","modified_gmt":"2019-11-26T21:09:51","slug":"imedia-brands-announces-two-strategical-interactive-acquisitions","status":"publish","type":"post","link":"https:\/\/eastwind.es\/marketing\/en\/imedia-brands-announces-two-strategical-interactive-acquisitions\/","title":{"rendered":"iMedia Brands announces two strategical interactive acquisitions"},"content":{"rendered":"<p>iMedia Brands, Inc. today announced two important acquisitions, Float Left Interactive and J.W. Hulme. Both companies will accelerate iMedia&#8217;s interactive media growth strategy and position it for growth in 2020.<\/p>\n<p><span style=\"color: #808080;\"><strong>Float Left Interactive<\/strong><\/span> is a leading technology provider delivering OTT and TV-Everywhere solutions to media companies seeking to reach audiences through Roku, Apple TV, Amazon Fire, mobile devices and smart TVs. Founded in 2009 and launching hundreds of OTT apps to date, Float Left has become the industry leader, serving a portfolio of clients including NBC, Comcast, CBS and Fox.<\/p>\n<p><strong><span style=\"color: #808080;\">J.W. Hulme<\/span><\/strong> is an iconic, 114-year-old American e-commerce brand offering artisan-crafted accessories and apparel for both women and men. The brand began making durable tents for the U.S. army in World War I, and today offers a wide range of handbags, accessories and apparel through e-commerce, catalogs and its flagship retail store in St. Paul, Minnesota.<\/p>\n<p><span style=\"color: #808080;\"><strong>iMedia Brands, Inc<\/strong><\/span>. is a global interactive media company that manages a growing portfolio of niche, lifestyle television networks and web service businesses, primarily in North America, for both English speaking and, soon, Spanish speaking audiences and customers. Its brand portfolio spans multiple business models and product categories and includes ShopHQ, Bulldog Shopping Network, iMedia Web Services and soon-to-be-launched LaVenta Shopping Network.<\/p>\n<figure id=\"attachment_15153\" aria-describedby=\"caption-attachment-15153\" style=\"width: 400px\" class=\"wp-caption alignleft\"><a href=\"https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2019\/11\/TimPeterman_Imedia-CEO.jpg\"><img decoding=\"async\" class=\"wp-image-15153 size-full\" src=\"https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2019\/11\/TimPeterman_Imedia-CEO.jpg\" alt=\"\" width=\"400\" height=\"651\" srcset=\"https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2019\/11\/TimPeterman_Imedia-CEO.jpg 400w, https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2019\/11\/TimPeterman_Imedia-CEO-768x1249.jpg 768w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/a><figcaption id=\"caption-attachment-15153\" class=\"wp-caption-text\"><span style=\"color: #3366ff;\">Tim Peterman (iMedia CEO).\u00a9 iMedia<\/span><\/figcaption><\/figure>\n<p>Tim Peterman, iMedia CEO said: \u201cLive streaming and OTT marketplaces are global interactive media opportunities and I can\u2019t think of anyone more qualified to lead our effort than Float Left\u2019s President Tom Schaeffer.\u201d<\/p>\n<p>Schaeffer commented: \u201cJoining forces with the right partner is critical in today\u2019s interconnected, interactive media landscape. iMedia is that perfect partner for us. Our entrepreneurial cultures and visions for live streaming are perfectly aligned.\u201d<\/p>\n<p>iMedia\u2019s investment plan in Hulme centers on accelerating this company&#8217;s revenue growth by creating its own programming on ShopHQ, iMedia\u2019s national television platform. In addition, Hulme\u2019s team will drive iMedia\u2019s revenue growth by crafting private-label accessories for ShopHQ\u2019s existing owned and operated fashion brands.<\/p>\n<p>\u201cThe J.W. Hulme team have done an amazing job developing this brand to where it is today,\u201d continued Peterman. \u201cWe at iMedia take our role as brand stewards for their next level of growth seriously, and we look forward to working with their team to harness our unique collection of assets.\u201d<\/p>\n<p>Dean Vanech, Olympus Capital Investments CEO and owner of J.W. Hulme said: \u201cWe are pleased that iMedia has purchased this iconic American company. Hulme\u2019s amazing leather and canvas products and iMedia\u2019s exceptional marketing skills make the transaction a natural fit. And having iMedia based in Minnesota is a bonus. We believe with iMedia as our partner, this brand will grow for at least another 100 years.\u201d<\/p>\n<p><span style=\"color: #3366ff;\"><strong>Image over the headline.-<\/strong> iMedia Brands logo. \u00a9 iMedia Brands<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>iMedia Brands, Inc. today announced two important acquisitions, Float Left Interactive and J.W. Hulme. Both companies will accelerate iMedia&#8217;s interactive media growth strategy and position it for growth in 2020. Float Left Interactive is a leading technology provider delivering OTT and TV-Everywhere solutions to media companies seeking to reach audiences through Roku, Apple TV, Amazon &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/eastwind.es\/marketing\/en\/imedia-brands-announces-two-strategical-interactive-acquisitions\/\"> <span class=\"screen-reader-text\">iMedia Brands announces two strategical interactive acquisitions<\/span> Leer m\u00e1s &raquo;<\/a><\/p>\n","protected":false},"author":8,"featured_media":15154,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[3],"tags":[10169,983,6645,10163,215,10167,10164,10162,10166,10170,10165,10171,10168,10172],"yst_prominent_words":[],"_links":{"self":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts\/15152"}],"collection":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/comments?post=15152"}],"version-history":[{"count":0,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts\/15152\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/media\/15154"}],"wp:attachment":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/media?parent=15152"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/categories?post=15152"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/tags?post=15152"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/yst_prominent_words?post=15152"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}