{"id":15433,"date":"2020-02-05T00:17:05","date_gmt":"2020-02-04T23:17:05","guid":{"rendered":"https:\/\/eastwind.es\/marketing\/en\/?p=15433"},"modified":"2020-02-06T18:57:03","modified_gmt":"2020-02-06T17:57:03","slug":"voskhod-creates-the-first-ever-morphing-corporate-brand-for-osom-finance","status":"publish","type":"post","link":"https:\/\/eastwind.es\/marketing\/en\/voskhod-creates-the-first-ever-morphing-corporate-brand-for-osom-finance\/","title":{"rendered":"Voskhod creates the first ever morphing brand for OSOM finance"},"content":{"rendered":"<p>The Russian agency Voskhod has created a corporate identity as ever changing and varied as OSOM services are, with no common colors, fonts or sizes.<\/p>\n<p>Digital service OSOM finance offers a revolutionary approach to finance management. It\u2019s the world\u2019s first application for private users that allows managing traditional and digital assets through one account.<\/p>\n<figure id=\"attachment_15434\" aria-describedby=\"caption-attachment-15434\" style=\"width: 890px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2020\/02\/OSOM-finance-app_890pix.jpg\"><img decoding=\"async\" class=\"size-full wp-image-15434\" src=\"https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2020\/02\/OSOM-finance-app_890pix.jpg\" alt=\"\" width=\"890\" height=\"610\" srcset=\"https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2020\/02\/OSOM-finance-app_890pix.jpg 890w, https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2020\/02\/OSOM-finance-app_890pix-768x526.jpg 768w\" sizes=\"(max-width: 890px) 100vw, 890px\" \/><\/a><figcaption id=\"caption-attachment-15434\" class=\"wp-caption-text\"><span style=\"color: #3366ff;\">OSOM Finance app. \u00a9 Voskhod.<\/span><\/figcaption><\/figure>\n<p>The app currently allows converting euros to crypto currency, managing bitcoin and ethereum wallets. All operations are legal, swift and economically effective. The app is being developed to offer new functions and investment tools.<br \/>\nVoskhod also is responsible for the design of OSOM finance&#8217;s app.<\/p>\n<figure id=\"attachment_15438\" aria-describedby=\"caption-attachment-15438\" style=\"width: 890px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2020\/02\/OSOM-Graphic-design_pieces_Russian-agency-Voskhod_RRSS.jpg\"><img decoding=\"async\" class=\"wp-image-15438\" src=\"https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2020\/02\/OSOM-Graphic-design_pieces_Russian-agency-Voskhod_RRSS.jpg\" alt=\"\" width=\"890\" height=\"355\" srcset=\"https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2020\/02\/OSOM-Graphic-design_pieces_Russian-agency-Voskhod_RRSS.jpg 1600w, https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2020\/02\/OSOM-Graphic-design_pieces_Russian-agency-Voskhod_RRSS-768x306.jpg 768w\" sizes=\"(max-width: 890px) 100vw, 890px\" \/><\/a><figcaption id=\"caption-attachment-15438\" class=\"wp-caption-text\"><span style=\"color: #3366ff;\">OSOM Finance morphing brand and corporate identity campaign. \u00a9 Voskhod.<\/span><\/figcaption><\/figure>\n<p>Such dynamic service deserved in the agency&#8217;s view the most dynamic ever changing corporate identity ever designed.<br \/>\nThe idea of constant ongoing transformation lies at the core of the brand style, symbolizing ease of finance management and currency.<\/p>\n<p>\u00bfHow could it be provided an infinite number of varied solutions fitting into a single graphic identity system?.<\/p>\n<figure id=\"attachment_15436\" aria-describedby=\"caption-attachment-15436\" style=\"width: 890px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2020\/02\/Voskhod_OSOM_ever-changing-brend-and-identiy_02.gif\"><img decoding=\"async\" class=\"wp-image-15436\" src=\"https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2020\/02\/Voskhod_OSOM_ever-changing-brend-and-identiy_02.gif\" alt=\"\" width=\"890\" height=\"475\" \/><\/a><figcaption id=\"caption-attachment-15436\" class=\"wp-caption-text\"><span style=\"color: #3366ff;\">OSOM Finance morphing brand and corporate identity. \u00a9 Voskhod.<\/span><\/figcaption><\/figure>\n<p>Voskhod has brought to tygraphy the technique of morphing which is common for computer animation. This technique allows to smoothly transform font variations and its color pallet as well.<\/p>\n<figure id=\"attachment_15435\" aria-describedby=\"caption-attachment-15435\" style=\"width: 890px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2020\/02\/Voskhod_OSOM_ever-changing-brend-and-identiy.gif\"><img decoding=\"async\" class=\"wp-image-15435\" src=\"https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2020\/02\/Voskhod_OSOM_ever-changing-brend-and-identiy.gif\" alt=\"\" width=\"890\" height=\"668\" \/><\/a><figcaption id=\"caption-attachment-15435\" class=\"wp-caption-text\"><span style=\"color: #3366ff;\">OSOM Finance morphing brand. \u00a9 Voskhod.<\/span><\/figcaption><\/figure>\n<p>The result, an ever changing corporate identity and brand as flexible as the company it identifies.<br \/>\nBraking the rules, also any branding rules, the Russian revolution is here!<\/p>\n<p><span style=\"color: #3366ff;\"><strong>Image over the headline.-<\/strong> The ever changing OSOM corporate identity and brand. \u00a9 Voskhod.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Russian agency Voskhod has created a corporate identity as ever changing and varied as OSOM services are, with no common colors, fonts or sizes. Digital service OSOM finance offers a revolutionary approach to finance management. It\u2019s the world\u2019s first application for private users that allows managing traditional and digital assets through one account. The &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/eastwind.es\/marketing\/en\/voskhod-creates-the-first-ever-morphing-corporate-brand-for-osom-finance\/\"> <span class=\"screen-reader-text\">Voskhod creates the first ever morphing brand for OSOM finance<\/span> Leer m\u00e1s &raquo;<\/a><\/p>\n","protected":false},"author":8,"featured_media":15444,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[4],"tags":[7870,10379,146,10378,10381,10380,4193,10377,10376,10383,10373,10382,10375,10374],"yst_prominent_words":[],"_links":{"self":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts\/15433"}],"collection":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/comments?post=15433"}],"version-history":[{"count":0,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts\/15433\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/media\/15444"}],"wp:attachment":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/media?parent=15433"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/categories?post=15433"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/tags?post=15433"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/yst_prominent_words?post=15433"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}