{"id":15687,"date":"2020-02-27T10:59:43","date_gmt":"2020-02-27T09:59:43","guid":{"rendered":"https:\/\/eastwind.es\/marketing\/en\/?p=15687"},"modified":"2020-02-27T17:37:54","modified_gmt":"2020-02-27T16:37:54","slug":"uber-to-launch-its-own-digital-ooh-on-car-network-in-the-usa-by-next-april","status":"publish","type":"post","link":"https:\/\/eastwind.es\/marketing\/en\/uber-to-launch-its-own-digital-ooh-on-car-network-in-the-usa-by-next-april\/","title":{"rendered":"Uber to launch its own digital OOH on car network in the USA by next April"},"content":{"rendered":"<p>Uber has signed a deal with the out-of-home ad-tech company Adomni to introduce ad displays on the roof of its vehicles in three US cities: Atlanta, Ga., Dallas, Texas, and Phoenix, Ariz) by April 1st.<\/p>\n<p>Cargo Systems, currently enjoying an agreement with Uber signed in 2018 to provide in-car commerce offerings like snacks and beauty products, is providing the displays under an agreement directly closed with Uber appart from the revenue-sharing pact for advertising between Uber and Adomni.<\/p>\n<p>The screens will display stills or geolocated digital video ads. Uber OOH initially offers digital displays on 1,000 vehicles with over 180 million monthly impressions.<\/p>\n<p>Before the agreement with Adomni Uber drivers working as independent contractors for the ride-sharing company were allowed to install ad displays on the roof of their vehicles from third-party operators like Firefly. The alliance with adomni marks the first time Uber has rolled out its self owned ad platform. Adomni opens a new business unit for Uber, called Uber OOH Powered by Adomni.<\/p>\n<p>Adomni will manage ad sales and marketing efforts and provide self-service programmatic buying via their demand-side platform (DSP). Adomny will also provide complimentary managed services, and a programmatic supply-side platform for other DSPs to access the inventory and transact in a fully automated way.<\/p>\n<p>Uber and Uber Eats riders will get a money compensation depending on the hours they drive.<\/p>\n<p><span style=\"color: #3366ff;\"><strong>Image over the headline.-<\/strong> Uber OOH Network display. \u00a9 U<span style=\"text-decoration: underline;\">ber\u00a0<\/span> OOH powered by Adomni.<\/span><\/p>\n<p><span style=\"color: #3366ff;\"><strong><span style=\"text-decoration: underline;\">Related external links<\/span>:<\/strong><\/span><\/p>\n<p><span style=\"color: #333399;\"><a style=\"color: #333399;\" href=\"https:\/\/youtu.be\/sHaRJMNJ7EE\" target=\"_blank\" rel=\"noopener noreferrer\">Uber OOH powered by Adomni<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Uber has signed a deal with the out-of-home ad-tech company Adomni to introduce ad displays on the roof of its vehicles in three US cities: Atlanta, Ga., Dallas, Texas, and Phoenix, Ariz) by April 1st. Cargo Systems, currently enjoying an agreement with Uber signed in 2018 to provide in-car commerce offerings like snacks and beauty &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/eastwind.es\/marketing\/en\/uber-to-launch-its-own-digital-ooh-on-car-network-in-the-usa-by-next-april\/\"> <span class=\"screen-reader-text\">Uber to launch its own digital OOH on car network in the USA by next April<\/span> Leer m\u00e1s &raquo;<\/a><\/p>\n","protected":false},"author":8,"featured_media":15688,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[3],"tags":[10494,1005,10497,10495,3612,10496,2068,3327,10493],"yst_prominent_words":[],"_links":{"self":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts\/15687"}],"collection":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/comments?post=15687"}],"version-history":[{"count":0,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts\/15687\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/media\/15688"}],"wp:attachment":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/media?parent=15687"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/categories?post=15687"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/tags?post=15687"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/yst_prominent_words?post=15687"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}