{"id":17172,"date":"2021-02-04T02:47:24","date_gmt":"2021-02-04T01:47:24","guid":{"rendered":"https:\/\/eastwind.es\/marketing\/?p=17172"},"modified":"2021-02-11T18:40:59","modified_gmt":"2021-02-11T17:40:59","slug":"magic-leap-brings-spatial-computing-for-enterprises-to-google-cloud","status":"publish","type":"post","link":"https:\/\/eastwind.es\/marketing\/en\/magic-leap-brings-spatial-computing-for-enterprises-to-google-cloud\/","title":{"rendered":"Magic Leap brings spatial computing for enterprises to Google cloud"},"content":{"rendered":"\n<p class=\"has-normal-font-size\">Magic Leap has announced that they have entered into a multi-phased, multi-year partnership agreement with Google Cloud to deliver Magic Leap enterprise solutions on the Google Cloud Marketplace and explore potential new cloud-based, spatial computing solutions running on Google Cloud.<\/p>\n\n\n\n<p class=\"has-normal-font-size\">Magic Leap is also working on the development of an Augmented Reality Cloud product that will advance the activation of spatially-aware enterprise solutions across multiple industry verticals.<\/p>\n\n\n\n<p class=\"has-normal-font-size\">The partnership with Google is another step forward in the new strategical direction the company announced in April last year, rotating from pure creative spatial computing projects into spatial computing solutions for the enterprise market.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong><span class=\"has-inline-color has-vivid-cyan-blue-color\">A new commercial and enterprise approach due to the COVID-19 pandemic<\/span><\/strong><\/h4>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-normal-font-size\">\u00abAs businesses around the world struggle to adapt to unprecedented change, we too have had to examine the way our company operates. The recent changes to the economic environment have decreased availability of capital and the appetite for longer term investments. While our leadership team, board, and investors still believe in the long-term potential of our IP, the near-term revenue opportunities are currently concentrated on the enterprise side.<\/p>\n\n\n\n<figure class=\"wp-block-image alignwide size-large\"><a href=\"https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2021\/02\/Magic-Leap-Automotive_1600pix.jpg\"><img decoding=\"async\" width=\"1024\" height=\"509\" src=\"https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2021\/02\/Magic-Leap-Automotive_1600pix-1024x509.jpg\" alt=\"Magic Leap Automotive_1600pix\" class=\"wp-image-17181\" srcset=\"https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2021\/02\/Magic-Leap-Automotive_1600pix-1024x509.jpg 1024w, https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2021\/02\/Magic-Leap-Automotive_1600pix-300x149.jpg 300w, https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2021\/02\/Magic-Leap-Automotive_1600pix-768x382.jpg 768w, https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2021\/02\/Magic-Leap-Automotive_1600pix-1536x764.jpg 1536w, https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2021\/02\/Magic-Leap-Automotive_1600pix.jpg 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption><span class=\"has-inline-color has-vivid-cyan-blue-color\">Magic Leap Automotive. \u00a9 Magic Leap<\/span><\/figcaption><\/figure>\n\n\n\n<p class=\"has-normal-font-size\">Given the very difficult and challenging circumstances businesses now face, there is an increased need for technologies like ours and we are currently in the process of negotiating revenue generating strategic partnerships that underscore the value of Magic Leap\u2019s technology platform in the enterprise market.<\/p>\n\n\n\n<p class=\"has-normal-font-size\">The post-COVID economy will be one of resiliency and the ability for businesses to operate across vast distances and connect with their customers in ways that mimic physical interactions, but benefit from the speed and scale of high-speed networks, will be critical. Spatial computing will very much be part of that coming economic change,\u00bb Rony Abovitz (Founder and Board member Magic Leap) explained last April.<\/p>\n\n\n\n<p class=\"has-normal-font-size\">Peggy Johnson, a veteran tech executive and Executive Vice President of Business Development at Microsoft succeeded Rony Abovitz in the Chief Executive Officer role in August 1st, 2020, pushing the new B2B commercial approach in the spatial computing for enterprise market.<\/p>\n\n\n\n<p class=\"has-normal-font-size\">Abovitz , on his side, launched a new digital startup studio called Sun and Thunder Media (snt) in Fall 2020. snt is presenting its first SintBe, Jako Vega, also known as Yellow Dove. He will be featured in a series of Sun and Thunder Supernova short film experiments, Abovitz advanced last Jannuary.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong><span class=\"has-inline-color has-vivid-cyan-blue-color\">The \u00abmagic leap\u00bb into Google cloud<\/span><\/strong><\/h4>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-normal-font-size\">As enterprises have evolved their operations over the past year to meet the needs of the changing business environment, demand for solutions that support business continuity, agility and borderless collaboration has accelerated exponentially. The partnership with Google is designed to seamlessly meet the demands of those businesses, Magic Leap explains.<\/p>\n\n\n\n<p class=\"has-normal-font-size\">Beginning in 2021, select Magic Leap solutions that provide essential tools for businesses will be available in the Google Cloud Marketplace. As partners and developers continue to create leading enterprise solutions for the Magic Leap platform, now they can receive scalable, go-to-market support for their tools built on Google Cloud and be able to reach global customers via the Google Cloud Marketplace. Magic Leap\u2019s own solutions, such as its Communication, Collaboration and Co-presence platform, will be made available in the Google Cloud Marketplace as well.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><a href=\"https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2021\/02\/Magic-leap-Watch_1600pix.jpg\"><img decoding=\"async\" src=\"https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2021\/02\/Magic-leap-Watch_1600pix-1024x509.jpg\" alt=\"Magic leap Watch_1600pix\" class=\"wp-image-17179\" width=\"1188\" height=\"591\" srcset=\"https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2021\/02\/Magic-leap-Watch_1600pix-1024x509.jpg 1024w, https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2021\/02\/Magic-leap-Watch_1600pix-300x149.jpg 300w, https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2021\/02\/Magic-leap-Watch_1600pix-768x382.jpg 768w, https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2021\/02\/Magic-leap-Watch_1600pix-1536x763.jpg 1536w, https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2021\/02\/Magic-leap-Watch_1600pix.jpg 1600w\" sizes=\"(max-width: 1188px) 100vw, 1188px\" \/><\/a><figcaption><span class=\"has-inline-color has-vivid-cyan-blue-color\">Magic Leap Watch. \u00a9 Magic Leap<\/span><\/figcaption><\/figure>\n\n\n\n<p class=\"has-normal-font-size\">In the second phase of their partnership, Magic Leap and Google Cloud will jointly explore opportunities to integrate Google Cloud capabilities in artificial intelligence, machine learning, and analytics into Magic Leap\u2019s Communication, Collaboration and Co-presence platform to support co-presence in any enterprise setting globally. Potential use cases involve applying cloud capabilities to help capture data and knowledge from experienced technicians in manufacturing settings, enhancing remote-technical support and training using AR, or providing complex or personalized procedure support in the healthcare industry.<\/p>\n\n\n\n<p class=\"has-normal-font-size\">The Magic Leap Augmented Reality Cloud will equip enterprises with all the essential capabilities required to build enterprise applications that are spatially-aware, collaborative, and full-fidelity, thereby improving workforce productivity, efficiency, and business outcomes. Working in collaboration with Google Cloud, Magic Leap will explore the optimization of its Augmented Reality Cloud leveraging Google Cloud\u2019s network, Content Delivery Services, and evolving 5G Network Edge Compute services.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"has-inline-color has-vivid-cyan-blue-color\"><strong>Image over the headline.-<\/strong> Magic Leap Health. \u00a9 Magic Leap<\/span><\/h4>\n","protected":false},"excerpt":{"rendered":"<p>In 2021, select Magic Leap solutions providing essential tools for businesses will be available in the Google Cloud Marketplace.<\/p>\n","protected":false},"author":24,"featured_media":17174,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[3],"tags":[10950,10987,10983,10979,10984,10985,10986,10980,10982],"yst_prominent_words":[],"_links":{"self":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts\/17172"}],"collection":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/comments?post=17172"}],"version-history":[{"count":0,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts\/17172\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/media\/17174"}],"wp:attachment":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/media?parent=17172"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/categories?post=17172"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/tags?post=17172"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/yst_prominent_words?post=17172"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}