{"id":17221,"date":"2021-02-09T01:06:00","date_gmt":"2021-02-09T00:06:00","guid":{"rendered":"https:\/\/eastwind.es\/marketing\/?p=17221"},"modified":"2021-02-09T21:13:24","modified_gmt":"2021-02-09T20:13:24","slug":"super-bowl-lv-women-and-athletes-in-ads-still-on-the-rise-new-products-and-online-calls-to-action-down-around-a-50","status":"publish","type":"post","link":"https:\/\/eastwind.es\/marketing\/en\/super-bowl-lv-women-and-athletes-in-ads-still-on-the-rise-new-products-and-online-calls-to-action-down-around-a-50\/","title":{"rendered":"Super Bowl LV.- Women and athletes in ads still on the rise, new products and online calls to action down around a 50%"},"content":{"rendered":"\n

The Super Bowl LV casting analysis carried out by comScore and Hive shows sustained efforts by advertisers and brands to promote gender equality, as well as diversity & inclusion on their ads and messages for Super Bowl LV.<\/p>\n\n\n\n

\"Alexas<\/a>
Michael B. Jordan embodying Alexa in Amazon’s Superbowl LV ad by Lucky Generals. Caption from the ad video. \u00a9 Lucky Generals\/ Amazon. <\/span><\/figcaption><\/figure>\n\n\n\n

A 91% of national TV commercials featured women and 76% featured diverse casts, maintaining double-digit gains compared to commercials within Super Bowl LIII in 2019.<\/p>\n\n\n\n

\"\"<\/a>
We are all investors Robin Hood ad for Super Bowl LV. Caption from the video, \u00a9 Robin Hood.<\/span><\/figcaption><\/figure>\n\n\n\n


Less prevalent in this year’s commercials were new product announcements. While the Super Bowl is often a prefferred showcase window for new cars, devices, films, and other launches of new products, only 29% of national TV commercials this year introduced new products, down from 40% last year.<\/p>\n\n\n\n

\"Comscore<\/a>
\u00a9 comScore and Hive<\/span><\/figcaption><\/figure>\n\n\n\n

comScore and Hive analisis underscores Another significant change year-over-year: a sharp decrease in advertisers’ references to websites, apps, and hashtags.<\/p>\n\n\n\n

\"Cheetos_Ashton<\/a>
Caption of the Ashton Kutcher and Mila Kunis Super Bowl ad 2021 for Cheetos by Goodby Silverstein and Partners, directed by Bryan Buckley. \u00a9 Frito-Lay North America\/Goodby Silverstein and Partners<\/span><\/figcaption><\/figure>\n\n\n\n

Just a 29% of commercials included an online call-to-action compared to 56% last year.But there were sound exceptions to the no-call-to-action rule, such as Frito Lay’s Cheetos ad.<\/p>\n\n\n\n

Image over the headline.-<\/strong> The Four Quarter-Sized Cowboys. Klarna financial services Super Bowl LV ad by Mirimar.\u00a9 Klarna\/Mirimar.<\/span><\/h4>\n\n\n\n

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Related external links<\/span>:<\/span><\/strong><\/h4>\n\n\n\n

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To read the full report,<\/span> clic here<\/span><\/a><\/p>\n\n\n\n

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Cheetos It Wasn\u2019t Me Super Bowl LV official video<\/span><\/a><\/p>\n\n\n\n

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Klarna Presents: The Four Quarter-Sized Cowboys. The Big Game Commercial<\/span><\/a><\/p>\n\n\n\n

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Amazon\u2019s Big Game Commercial: Alexa\u2019s Body<\/span><\/a><\/p>\n\n\n\n

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Robinhood We are all investors<\/span><\/a><\/p>\n\n\n\n

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Related Eastwind Marketing links<\/span> (on Superowl LV):<\/span><\/strong><\/h4>\n\n\n\n

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Super Bowl LV.- Just Bud and Bass told about challenges posed by the pandemic in 2020<\/span><\/a>
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Super Bowl LV.- While automotive reduced TV airtime financial services and restaurants almost doubled<\/span><\/a>
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Super Bowl LV.- In-game exposure got the lion\u2019s share in screen time<\/span><\/a>
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Related Eastwind Marketing links<\/span>:<\/span><\/strong><\/h4>\n\n\n\n

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Super Bowl LIII.- Not only Skittles opted out of the game in the most women centric NFL competition ever<\/span><\/a><\/p>\n\n\n\n

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Droga 5 \u201cresurrects\u201d Crocodile Dundee for Tourism Australia at the Superbowl<\/span><\/a><\/p>\n\n\n\n

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Pepsi launches Kola House hospitality venture preview during the Superbowl<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Women and athletes on Super Bowl LV ads still on the rise, new products and online calls to action down around a 50% compared to usual scores<\/p>\n","protected":false},"author":24,"featured_media":17231,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[5],"tags":[704,11009,2196,11008,11007],"yst_prominent_words":[],"_links":{"self":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts\/17221"}],"collection":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/comments?post=17221"}],"version-history":[{"count":0,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts\/17221\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/media\/17231"}],"wp:attachment":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/media?parent=17221"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/categories?post=17221"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/tags?post=17221"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/yst_prominent_words?post=17221"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}