{"id":17450,"date":"2021-02-17T21:34:28","date_gmt":"2021-02-17T20:34:28","guid":{"rendered":"https:\/\/eastwind.es\/marketing\/?p=17450"},"modified":"2021-02-17T23:52:25","modified_gmt":"2021-02-17T22:52:25","slug":"magnun-bets-on-anime-branded-content-for-the-first-time-ever","status":"publish","type":"post","link":"https:\/\/eastwind.es\/marketing\/en\/magnun-bets-on-anime-branded-content-for-the-first-time-ever\/","title":{"rendered":"Magnun bets on anime branded content for the first time ever"},"content":{"rendered":"\n<p class=\"has-normal-font-size\">Magnum and LolaMullenlowe have partnered with Powerhouse Animation Studios, creators of Castlevania and Seis Manos, to bring to life two stories through anime. Both shorts  offer unique expressions of the joy of going after what brings you pleasure, no matter who you are or what you take pleasure in.<br>Each of these films contain \u2018Easter eggs\u2019 referencing the iconic Magnum silhouette. The eggs are subtly integrated into each story to remind viewers how pleasure is there for the taking, you just have to seek it out.<\/p>\n\n\n\n<figure class=\"wp-block-image alignwide size-large\"><a href=\"https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2021\/02\/LolaMullenLowe_Magnum_anime-series_Butterfly.jpg\"><img decoding=\"async\" width=\"1024\" height=\"528\" src=\"https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2021\/02\/LolaMullenLowe_Magnum_anime-series_Butterfly-1024x528.jpg\" alt=\"LolaMullenLowe_Magnum_anime series_Butterfly\" class=\"wp-image-17453\" srcset=\"https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2021\/02\/LolaMullenLowe_Magnum_anime-series_Butterfly-1024x528.jpg 1024w, https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2021\/02\/LolaMullenLowe_Magnum_anime-series_Butterfly-300x155.jpg 300w, https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2021\/02\/LolaMullenLowe_Magnum_anime-series_Butterfly-768x396.jpg 768w, https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2021\/02\/LolaMullenLowe_Magnum_anime-series_Butterfly-1536x792.jpg 1536w, https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2021\/02\/LolaMullenLowe_Magnum_anime-series_Butterfly.jpg 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption><span class=\"has-inline-color has-vivid-cyan-blue-color\">Caption from Butterfly anime short.\u00a9 Magnum\/LolaMullenlowe<\/span><\/figcaption><\/figure>\n\n\n\n<p class=\"has-normal-font-size\">One of the anime films is titled Konnichwa (hello in English) and the other is titled Butterfly. Both taken together Hello Butterfly.<br>None of the shorts include any speaking, just images and music leave the code of pleasure wide open and ready to connect with pleasure lovers worldwide.<br>Both anime shorts will be premiered in the Japanese Film Festival.<br><br>Developed by a collective of artists, the animated films celebrate the diverse perspectives and experiences of today\u2019s society. The stories hope to act as a reminder that the search for pleasure is uniquely human and just as all humans each pleasure experience is different.<\/p>\n\n\n\n<figure class=\"wp-block-image alignwide size-large\"><a href=\"https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2021\/02\/LolaMullenLowe_Magnum_anime-series_Konichiwa_01.jpg\"><img decoding=\"async\" width=\"1024\" height=\"507\" src=\"https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2021\/02\/LolaMullenLowe_Magnum_anime-series_Konichiwa_01-1024x507.jpg\" alt=\"LolaMullenLowe_Magnum_anime series_Konichiwa_01\" class=\"wp-image-17455\" srcset=\"https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2021\/02\/LolaMullenLowe_Magnum_anime-series_Konichiwa_01-1024x507.jpg 1024w, https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2021\/02\/LolaMullenLowe_Magnum_anime-series_Konichiwa_01-300x149.jpg 300w, https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2021\/02\/LolaMullenLowe_Magnum_anime-series_Konichiwa_01-768x380.jpg 768w, https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2021\/02\/LolaMullenLowe_Magnum_anime-series_Konichiwa_01-1536x760.jpg 1536w, https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2021\/02\/LolaMullenLowe_Magnum_anime-series_Konichiwa_01.jpg 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption><span class=\"has-inline-color has-vivid-cyan-blue-color\">Caption from Konichiwa anime short.\u00a9 Magnum\/LolaMullenlowe<\/span><\/figcaption><\/figure>\n\n\n\n<p class=\"has-normal-font-size\">Pleasure Tales by Magnum adds to Magnum\u2019s long history of championing art as in previous collaborations with renowned artists like Brendan Monroe and Thomas Danthony.<br>Another example of branded content centered in human pleasure by magnum is the #FielAlPlacer viral videoclip. On july 2020 the icescream brand launched this musical video in collaboration with Halsey.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"has-inline-color has-vivid-cyan-blue-color\"><strong>Image over the headline.-<\/strong> Caption from Konichiwa anime short.\u00a9 Magnum\/LolaMullenlowe<\/span><\/h4>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The two first magnum branded anime shorts around human pleasure, Konichiwa and Butterfly, will be premiered at the Japanese Film Festival.<\/p>\n","protected":false},"author":24,"featured_media":17451,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[4],"tags":[11129,11128,11131,11130,11125,11126,11127],"yst_prominent_words":[],"_links":{"self":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts\/17450"}],"collection":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/comments?post=17450"}],"version-history":[{"count":0,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts\/17450\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/media\/17451"}],"wp:attachment":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/media?parent=17450"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/categories?post=17450"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/tags?post=17450"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/yst_prominent_words?post=17450"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}