{"id":17552,"date":"2021-02-22T14:13:00","date_gmt":"2021-02-22T13:13:00","guid":{"rendered":"https:\/\/eastwind.es\/marketing\/?p=17552"},"modified":"2021-02-23T17:33:42","modified_gmt":"2021-02-23T16:33:42","slug":"leo-burnett-london-turns-mcdonalds-golden-archs-into-bright-geo-location-signals-for-mc-delivery","status":"publish","type":"post","link":"https:\/\/eastwind.es\/marketing\/en\/leo-burnett-london-turns-mcdonalds-golden-archs-into-bright-geo-location-signals-for-mc-delivery\/","title":{"rendered":"Leo Burnett London turns McDonald&#8217;s golden archs into bright \u00abgeo-location\u00bb signals for Mc delivery"},"content":{"rendered":"\n<p>The latest outdoor work by Leo Burnett London for McDonald\u2019s is a reminder that even when McDonald&#8217;s customers can\u2019t come to the restaurants, the restaurant chain will still deliver to them.<br>The campaign features the famous Golden Arches shining a light on the homes where the customers are enjoying their McDonald\u2019s favourites through lockdown.<\/p>\n\n\n\n<p>Its a long time since McDonald&#8217;s used to never lose the twin golden archs in their ads. This time the twin becomes a single arch for each \u00abgeo-location\u00bb signal.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"has-inline-color has-vivid-cyan-blue-color\"><strong>Image over the headline.-<\/strong> \u00abWe deliver\u00bb OOH campaign by Leo Burnett London for McDonald&#8217;s.\u00a9 Leo Burnett London\/McDonald&#8217;s.<\/span><\/h4>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The campaign features the famous Golden Arches shining a light on the homes where the customers are enjoying their McDonald\u2019s favourites through lockdown.<\/p>\n","protected":false},"author":24,"featured_media":17553,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[4],"tags":[11181,5226,2601,3612,8537],"yst_prominent_words":[],"_links":{"self":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts\/17552"}],"collection":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/comments?post=17552"}],"version-history":[{"count":0,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts\/17552\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/media\/17553"}],"wp:attachment":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/media?parent=17552"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/categories?post=17552"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/tags?post=17552"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/yst_prominent_words?post=17552"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}