![\"Steven](\"https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2016\/01\/Foursquare_Jeff_Gluek_2.jpg\")
<\/a>This funds will frovide Foursquare the fuel needed to continue enhancing apps and building out the location intelligence, which is the foundation of every app, product or service the company develops.<\/p>\n
\u00abToday, our company is confident and unified around this mission to use our understanding of location intelligence to enrich consumer experiences and inform business solutions,\u00bb underlines the new CEO, Jeff Gluek.<\/p>\n
Growth accelerated in the latest 18 months increasing partners and users<\/strong><\/span><\/p>\n \u00abWhen Foursquare began in 2009, it started as a fun check-in game that exploded in popularity. From that auspicious start, Foursquare has evolved, always keeping high-quality location data at the core, but now offering a multitude of products that serve consumers, developers, marketers, analysts and more\u00bb explains Glueck.<\/p>\n And he continues, \u00abIn the past 18 months, we have made enormous traction on this mission. We signed Apple, Twitter, Pinterest and others as customers, and have 100,000 more developers who rely on our location data. We just had our biggest revenue month, quarter and year. Foursquare and Swarm, our consumer apps\/sites, have over 50 million monthly active users and daily check-ins are at an all-time high. We launched two new B2B areas which<\/p>\n now drive the majority of our revenue: our programmatic ad platform\u00a0Pinpoint\u00a0and ourEnterprise Solutions\u00a0(Place Insights and Places tools for developers), which grew revenues 170% and 160% respectively in 2015.\u00bb<\/p>\n Some milestone achievements<\/strong><\/span><\/p>\n \u00abAlong the way, we\u2019ve built a lot of amazing products and technology: apps used by millions of people around the world, an API used by more than 100,000 developers, geofences for more than 65 million places across the globe, Pilgrim technology that understands how phones move in and out of those spaces, and B2B solutions like our geo-based programmatic platform, Pinpoint, and Place Insights, our foot-traffic analytics tool. The company has grown into something so much bigger and broader than we ever imagined in 2009, \u00bb Dennis Crowley summarizes.<\/p>\n \u00bb Our tools can do some pretty amazing things. We recognize when phones stop in over 65 million business locations, which triggers magical recommendations from our Foursquare app, like what to order at a restaurant you\u2019ve never been to. In aggregate, our data makes up the world\u2019s largest foot traffic panel, which Place Insights analyzes to reveal trends in culture and business globally. We used it to accurately predict\u00a0iPhone 6s sales, look at Black Friday shopping data, and our customers are finding new ways to apply our insights all the time. Image over the headline<\/strong> (left to right).- Steven Rosenblatt (President Foursquare), Dennis Crowley (Executive Chairman & Co-founder Foursquare) and Jeff Glueck (CEO Foursquare). \u00a9 Foursquare.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":" Foursquare announced today that its co-founder, Dennis Crowley, is stepping into a new role as Executive Chairman. Crowley has tapped Jeff Glueck, who has served as COO for the past year, as Foursquare’s new CEO. \u00abI will use my past experience scaling businesses to accelerate Foursquare across both the consumer and enterprise sides of the …<\/p>\n<\/a>
\nWith Pinpoint, we can identify groups of young people who, for example, frequent sports bars 3+ times a month, and help an alcohol company or an auto brand to reach them using digital media, connecting the online and offline worlds for our partners, which includes about a third of Fortune 500 brands,\u00bb adds Crowley.<\/p>\n