![\"#ReactAgainstWildlifeTrade](\"https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2021\/03\/ReactAgainstWildlifeTrade-campaign_BBDO-Bangkok_RRSS_Tiger.jpg\")
<\/a>The United Nations estimates that global illegal wildlife trade is worth between $7 and $23Bn a year, making it the fourth-largest illicit trade after arms, drugs and human trafficking. The trade puts not only biodiversity and endangered species at risk, but also our health and economies, as highlighted by the recent COVID-19 outbreak which likely emerged from a live animal market.
The illegal wildlife trade is a multi-billion dollar global industry largely driven by consumer demand in expanding economies. The demand for illegal wildlife is highest in Asia, where owning or consuming wildlife products is reflective of status, wealth, or purported health benefits.
In the last few years, social media has also played a role in fostering the illegal wildlife trade because of the platform\u2019s popularity and reach. A more recent study in Indonesia, Thailand and Vietnam recorded 2,489 ivory items for sale in 545 posts on social media platforms over the span of just five days in July 2019.<\/p>\n\n\n\n
Like many markets, trade in wildlife and wildlife products is shifting online. TRAFFIC\u2019s monitoring of 31 websites and e-commerce platforms in China between 2012 and 2016 found ivory was the most-advertised wildlife product (60%), while rhino horns and associated products were the second most-traded products (20%).<\/p>\n\n\n\n
For 20 years, WildAid has been campaigning to end the demand for illegal wildlife products using the same technique as top advertisers and delivering high-impact media campaigns. The campaigns are featured on broadcast television and radio, on trains and airplanes, at bus stops and subway stations, and on online platforms, adapting to shifting trends in the wildlife market.<\/p>\n\n\n\n
Every small action counts<\/span><\/strong><\/h4>\n\n\n\n<\/p>\n\n\n\n
\u201cWildAid\u2019s campaigns are designed keeping in mind cultural and consumer insights, and the latest trends for maximum impact. As a result, there have been significant drops in prices and consumption of endangered species products, such as ivory, rhino horn and shark fin,\u201d said John Baker, Chief Program Officer at WildAid. \u201cWe hope that these ads will continue to help increase unacceptability of trading and posting wildlife products online, as well as offline.\u201d<\/p>\n\n\n\n
\u201cWe are proud to support WildAid in its fight to help protect endangered wildlife,\u201d said Somkiat Larptanunchaiwong, CEO at BBDO Bangkok. \u201cBBDO Bangkok is deeply concerned by the depletion of wildlife populations worldwide and the trade of products, such as elephant ivory, rhino horn, shark fin and tiger parts. With this hard-hitting advertisement developed for WildAid, we are confident that our efforts can have an impact on ending consumer consumption behaviors that threaten our planet\u2019s biodiversity.\u201d<\/p>\n\n\n\n![\"#ReactAgainstWildlifeTrade](\"https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2021\/03\/ReactAgainstWildlifeTrade-campaign_BBDO-Bangkok_RRSS_Shark-1024x1024.jpg\")
<\/a>Graphic piece of the #ReactAgainstWildlifeTrade campaign, Shark. \u00a9 BBDO Bangkok\/WildAid.<\/span><\/figcaption><\/figure>\n\n\n\n\u201cEvery small action matters! #ReactAgainstWildlifeTrade every time you see wildlife products on your social media.\u201d added Anuwat Nitipanont, Chief Creative Officer at BBDO Bangkok.<\/p>\n\n\n\n
Image over the headline.-<\/strong> Graphic pieces of the #ReactAgainstWildlifeTrade campaign (left to right): Elephant, Hornbill and Rhino. \u00a9 BBDO Bangkok\/WildAid<\/span>.
<\/h4>\n","protected":false},"excerpt":{"rendered":"Social media campaign by BBDO Bangkok for WildAid aimed to make people reject or report to the Authorities this illegal trade valued at $7 to $23Bn a year<\/p>\n","protected":false},"author":24,"featured_media":17842,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[4],"tags":[11286,7389,11283,11285,11284],"yst_prominent_words":[],"_links":{"self":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts\/17837"}],"collection":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/comments?post=17837"}],"version-history":[{"count":0,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts\/17837\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/media\/17842"}],"wp:attachment":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/media?parent=17837"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/categories?post=17837"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/tags?post=17837"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/yst_prominent_words?post=17837"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
<\/a>\u201cEvery small action matters! #ReactAgainstWildlifeTrade every time you see wildlife products on your social media.\u201d added Anuwat Nitipanont, Chief Creative Officer at BBDO Bangkok.<\/p>\n\n\n\n