WPP today announces the appointment of Dave Rolfe to the new role of Global Head of Production, WPP and Hogarth.
Most recently Head of Production for Global Business Marketing at Facebook. Within WPP he will be based in Hogarth Worldwide, WPP\u2019s creative production arm.
Rolfe joins the British multinational in March, reporting to WPP\u2019s incoming Global Chief Creative Officer, Rob Reilly, and Hogarth CEO, Richard Glasson.
The multinational explains that the appointmentof Dave Rolfe is another key move in delivering WPP CEO Mark Read\u2019s commitment to making WPP the most creative company in the world. Rolfe is one of several notable new hires across the WPP network, including Rob Reilly (Global Chief creative Officer WPP)and Devika Bulchandani, CEO of Ogilvy North America, with whom he will work closely in his Ogilvy role.
In this newly created role, Rolfe will be responsible for executing a strategy that elevates the role of production in delivering creative excellence across WPP. He is tasked with attracting and nurturing the best production talent from across the industry and building a best-in-class production community that offers integrated and innovative solutions for clients. Given Hogarth\u2019s long-standing partnership with Ogilvy, Dave will also oversee production at the agency.<\/p>\n\n\n\n
Dave Rolfe said: \u201cOver the past five years I\u2019ve focused much of my efforts on how the consolidated production model can best perform, as it both innovates for clients at the highest level and aligns with agencies \u2013 respecting and bolstering their production offering. As much as I\u2019ve spent time cultivating projects small and large, the scaled model enables effective partnership and great work at all levels. I couldn\u2019t be more excited to work with the talented team at Hogarth and to help deliver WPP\u2019s creative ambitions for its agencies and clients.\u201d<\/p>\n\n\n\n
<\/p>\n\n\n\n
Dave Rolfe is one of the industry\u2019s most recognised and celebrated heads of production, widely acknowledged for his transformative impact for clients. He has been a leader in the production industry for over 20 years, with roots as an independent producer in the Pacific Northwest in the 90s, followed by leadership roles with top-tier global creative agencies, and most recently with Facebook.
Prior to Facebook, Dave was Global EVP, Director of Integrated Production at BBDO for eight years. He played a key role in BBDO\u2019s creative success, garnering numerous prizes for work ranging from social and innovation to Super Bowl, as well as high-profile cause-related work. Before that he was Partner and Global Director of Integrated Production at CP+B for 12 years, helping them win Agency of the Decade in 2010.
He has consistently earned creative and innovation recognition working with clients such as AT&T, Burger King, GE, Mars, Bacardi, Microsoft, Anheuser-Bush, Domino’s, VW, MINI, as well as Sandy Hook Promise and American Legacy Foundation’s Truth.
Mark Read, CEO of WPP, said: \u201cDave is simply the best in the industry, and his appointment underlines our commitment to outstanding creativity on behalf of our clients. He will be a great partner to Rob and the Hogarth team, and a great champion of excellence and innovation in creative production throughout WPP.\u201d<\/p>\n\n\n\n
Rolfe is one of several key hires by WPP, including Rob Reilly (Global Chief creative Officer WPP) and Devika Bulchandanin (CEO, Ogilvy North America)<\/p>\n","protected":false},"author":24,"featured_media":17877,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[3],"tags":[3231,11306,11305,734,7333,450],"yst_prominent_words":[],"_links":{"self":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts\/17874"}],"collection":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/comments?post=17874"}],"version-history":[{"count":0,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts\/17874\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/media\/17877"}],"wp:attachment":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/media?parent=17874"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/categories?post=17874"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/tags?post=17874"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/yst_prominent_words?post=17874"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}