{"id":18182,"date":"2021-03-25T12:30:00","date_gmt":"2021-03-25T11:30:00","guid":{"rendered":"https:\/\/eastwind.es\/marketing\/?p=18182"},"modified":"2021-04-27T21:30:04","modified_gmt":"2021-04-27T19:30:04","slug":"ikea-hires-reputed-ad-creative-linus-karlsson-as-cco-the-brain-wants-to-have-fun","status":"publish","type":"post","link":"https:\/\/eastwind.es\/marketing\/en\/ikea-hires-reputed-ad-creative-linus-karlsson-as-cco-the-brain-wants-to-have-fun\/","title":{"rendered":"IKEA hires reputed ad creative Linus Karlsson as CCO: \u00abThe brain wants to have fun\u00bb"},"content":{"rendered":"\n

Former Crispin Porter + Bogusky Global CCO Linus Karlsson will join IKEA as Chief Creative Officer next 1st April.
His main objective will be setting the creative direction for IKEA Range and Marketing & Communication. The role also includes to creatively lead and inspire the many co-workers and collaboration partners throughout the IKEA network.

Linus Karlsson has worked with IKEA as a consultant in several creative projects on and off since early 2012. His previous engagement and work for IKEA includes being a guest speaker, creative leader, and content partner.<\/p>\n\n\n\n

New creative feed for IKEA’s already creative DNA<\/span><\/strong><\/h4>\n\n\n\n

<\/p>\n\n\n\n

\u201cWe want to strengthen how we cater for creativity in our daily work with design, product development, marketing and communication. How we take care of creative ideas and turn them into a reality of IKEA products and solutions that can meet the many people. As Chief Creative Officer, Linus Karlsson will be an accelerator, bouncing board and source of inspiration and experience. And we\u00b4re really happy to have him in this role,\u201d says Fredrika Inger, Range & Product Development Manager at IKEA of Sweden AB.

\u201cCreativity sits in the DNA of IKEA, but we constantly need to boost it and feed our imagination to assure that we capture people\u00b4s needs and dreams in our future range, in new and diverse ways of communicating and in how we share our offer with the many people. The Chief Creative Officer will play a key role in this,\u201d says Erika Intiso, Marketing and Communication Manager at IKEA of Sweden AB.<\/p>\n\n\n\n

\u201cCreativity lives in the DNA of IKEA and in everyone who works here. My job is to be an accelerator and enabler so that all the fantastic ideas, thoughts, knowledge and creativity inside all of us can come out somehow. That\u2019s my job,\u201d Karlsson explains.<\/p>\n\n\n\n

Creativity is a team sport and let herself spring when having fun<\/span><\/strong><\/h4>\n\n\n\n
\"\"<\/a>
Linus Karlsson with his dog, called Peach. \u00a9 IKEA.<\/span><\/figcaption><\/figure><\/div>\n\n\n\n

Creativity has been at the centre of Linus career since 1990, when he graduated from Berghs School of Communication in Stockholm and got his first job at an agency. Since then, he has taken on challenges after challenges connected to creativity and communication and is today one of the advertising industry\u2019s most respected and honoured creative executives. But he is just as humble as he is honoured and respected underscores IKEA.

\u201dI\u00b4m excited to join IKEA in this role because in its soul, IKEA is a creativity company and my job together with all my colleagues will be to feed it, boost it and make sure it comes out. I see IKEA as a way of thinking and living, with Democratic Design at the core. And that deeply motivates me, because it\u2019s inherently a commitment to social justice,\u201d says Linus Karlsson.

\u201cI\u2019ve never told anyone this, but for the past ten years, I\u2019ve had a secret goal to come up with one really good idea every day. That often happens when I take those long walks with Peach -his dog-\u201d,Karlsson says.

\u201cCreativity is a team sport. If you really want to achieve extraordinary results, togetherness is critical. To feel part of a bigger context than ourselves, with seemingly impossible goals, is very important. Creativity and ideas love that environment\u00bb\u2026\u201cCombining creativity and imagination can give you an actual super power. Some of the best athletes knows this. They have already thought of what to do if they get the chance to do it. A football player has already imagined scoring from half the field, and when you get the chance, you take it, and you score that beautiful goal you always wanted to do. At that point is not impossible to actually do it, it\u2019s understanding opportunity that\u2019s key. This embodies the saying \u2018everything is impossible until someone made it\u2019,\u201d he adds.

\u201cI once saw an ad in a newspaper that said, \u2018The brain wants to have fun\u2019 and I have carried that inside me ever since. The brain thinks that it\u2019s fun to solve problems, and the fun then also applies to creativity.\u201d<\/p>\n\n\n\n

Image over the headline.-<\/strong> Linus Karlsson (CCO at IKEA).\u00a9 IKEA.<\/span><\/h4>\n","protected":false},"excerpt":{"rendered":"

Former Crispin Porter + Bogusky CCO Linus Karlsson will join IKEA as Chief Creative Officer next 1st April to be an accelerator and enabler inside the co.<\/p>\n","protected":false},"author":24,"featured_media":18187,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[10],"tags":[3231,483,11422,11423],"yst_prominent_words":[],"_links":{"self":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts\/18182"}],"collection":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/comments?post=18182"}],"version-history":[{"count":0,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts\/18182\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/media\/18187"}],"wp:attachment":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/media?parent=18182"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/categories?post=18182"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/tags?post=18182"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/yst_prominent_words?post=18182"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}