{"id":18193,"date":"2021-03-25T11:30:00","date_gmt":"2021-03-25T10:30:00","guid":{"rendered":"https:\/\/eastwind.es\/marketing\/?p=18193"},"modified":"2021-03-26T04:05:13","modified_gmt":"2021-03-26T03:05:13","slug":"tommy-hilfiger-appoints-alegra-ohare-as-global-chief-marketing-officer","status":"publish","type":"post","link":"https:\/\/eastwind.es\/marketing\/en\/tommy-hilfiger-appoints-alegra-ohare-as-global-chief-marketing-officer\/","title":{"rendered":"Tommy Hilfiger appoints Alegra O&#8217;Hare as Global Chief Marketing Officer"},"content":{"rendered":"\n<p class=\"has-normal-font-size\">Tommy Hilfiger (belonging to PVH Corp) announced today the appointment of Alegra O\u2019Hare as Chief Marketing Officer, Tommy Hilfiger Global effective April 12th, 2021.<br>She joins Tommy Hilfiger from GAP, where she was Chief Marketing Officer as well.<br><br>O\u2019Hare brings over 25 years\u2019 marketing experience, working with global consumer brands including adidas, Bang &amp; Olufsen, Champion, Lee and Wrangler. Most recently, she held the role of Chief Marketing Officer at GAP, where she led the global marketing team to inspire consumers across all brand touchpoints, including communications, retail, digital, social media and PR, through digital-first marketing and an omnichannel retail approach. Prior to this, O\u2019Hare led marketing for the adidas Originals brand where she was responsible for all brand campaigns, collaborations with partners such as Pharrell Williams, Alexander Wang and Childish Gambino, and all marcomms activations globally.<br><br>\u201cTommy Hilfiger has always been a brand that\u2019s ahead of the curve, and I\u2019m excited to embark on this new journey with the team amid a drastically changed consumer landscape,\u201d said O\u2019Hare. \u201cTogether, we will meet these new realities head on, with a focus on creating engaging and surprising brand experiences for all consumers, further evolving our position as world class marketers by pushing cultural and creative boundaries.\u201d<br><br>\u201cAlegra\u2019s appointment is a crucial next step in this new era for Tommy Hilfiger,\u201d said Avery Baker, President and Chief Brand Officer, Tommy Hilfiger Global. \u201cShe will be a driving force in bringing our new brand vision to life through world-class creative, digital and omnichannel marketing strategies. Her deep connection to culture and proven experience in growing both relevance and business with global consumers will be a great asset. I am very excited to have Alegra join our team to play a leading role in building the next generation of Tommy fans.\u201d<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"has-inline-color has-vivid-cyan-blue-color\"><strong>Image over the headline.-<\/strong> Alegra O\u2019Hare, Chief Marketing Officer, Tommy Hilfiger Global (Photo: Business Wire)<\/span><\/h4>\n\n\n\n<p><\/p>\n\n\n\n<p>Related Eastwind Marketing links:<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-normal-font-size\"><a href=\"https:\/\/eastwind.es\/marketing\/en\/tommy-hilfiger-introduces-virtual-reality-shopping-experience\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"has-inline-color has-vivid-cyan-blue-color\">Tommy Hilfiger introduces virtual reality shopping experience<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>O&#8217;Hare joins Tommy Hilfiger from GAP, where she was Chief Marketing Officer as well and will take on her new role at Tommy Hilfiger on April 12, 2021<\/p>\n","protected":false},"author":24,"featured_media":18194,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[3],"tags":[11424,483,734,988],"yst_prominent_words":[],"_links":{"self":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts\/18193"}],"collection":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/comments?post=18193"}],"version-history":[{"count":0,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts\/18193\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/media\/18194"}],"wp:attachment":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/media?parent=18193"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/categories?post=18193"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/tags?post=18193"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/yst_prominent_words?post=18193"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}