Alejandro L\u00f3pez, former McCann Worldgroup Chief Creative officer for Japan, has been hired by Interpublic’s newest creative practice, the Mediabrands Content Studio (MBCS) as Head for the USA.<\/p>\n\n\n\n
Lopez, who has over 20 years of global creative and entertainment content experience, returns to Interpublic after spending the last year co-founding HYPHN, a young-adult mentorship program that supports and pairs up-and-coming racially and ethnically diverse creative voices with leaders in their fields. Previously, Lopez was CCO of McCann Worldgroup Japan. Based out of McCann\u2019s Tokyo offices, Lopez managed and expanded McCann Japan\u2019s national creative output, led content and creative development for UM Studios Japan, and oversaw content series development and execution for company clients.<\/p>\n\n\n\n
Launched in November 2020 by Mediabrands Global Chief Content Officer, Brendan Gaul, MBCS is designed to network and grow the content capabilities within Mediabrands\u2019 agencies\u2014UM, Initiative, Reprise, Rapport, MAGNA and Orion\u2014around the world.<\/p>\n\n\n\n
\u201cAlejandro\u2019s deep expertise in data-fueled creative and media will provide invaluable support to our content creation arm, UM Studios,\u201d said UM U.S. CEO, Lynn Lewis. \u201cWe\u2019re excited to collaborate with Alejandro and the MBCS teams to continue to futureproof our clients\u2019 businesses through impactful storytelling.\u201d
Stacy DeRiso, U.S. CEO of Initiative added, \u201cAlejandro\u2019s breadth of experience and knowledge around how today\u2019s audiences are consuming content is unparalleled. Great content creates culture, and culture connects brands with the audiences that grow business.\u201d
The appointment is effective immediately.<\/p>\n\n\n\n
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Lopez came to McCann from an award-winning independent branded content and distribution company he co-founded and for which he served as Chief Creative Officer. During that time, he helped pioneer and became a leader in the development of brand-funded web and television series adjacent content. The company executive-produced and created original shows like \u201cWhat\u2019s Good\u201d for PBS and Nutella\u2019s \u201cSpread the Happy\u201d series.
Before launching his own business, Lopez was Executive Creative Director at Troika where he expanded the agency\u2019s offerings from traditional television brand packaging into consumer facing advertising campaigns for major television networks, studios, and organizations like CNN, hulu, Amazon Studios, Univision, Sony Pictures Television, AMC, Redbull and the Sundance Institute, during which time he reported directly to Keri Putnam and Robert Redford. Lopez also spent nearly 15 years at Leo Burnett, first as Executive Creative Director in their Tokyo, Paris, Frankfurt and Caracas offices, working his way up to Managing Director, Representative Director.<\/p>\n\n\n\n
When the multi-cultural executive is not creating award-winning content for clients, Lopez spends his time painting socially driven and humanitarian Expressionist and portraiture art. Lopez (who speaks five languages) is also a dedicated philanthropist who has devoted his time to a host of important international causes like the Arts High Foundation (LACHSA), Refugees International (Japan), and National Food Bank (Japan). Though Lopez is incredibly excited about his new role, his most treasured position is that of father to his two children.
Lopez\u2019s helming of MBCS is an industry gamechanger and reflects a paradigm shift towards a more holistic approach to content through the reunification of creative and media. \u201cAlejandro keenly understands how data and audience media behavior can make creative work more insightful, powerful and perform better,\u201d said Gaul. \u201cHaving him oversee MBCS in the U.S. means we are now able to ensure that all of our clients\u2019 end-to-end data-fueled content and media needs can be cohesively created, planned, and served across the entirety of a plan. He brings a diverse perspective to storytelling and an understanding of content trends outside the U.S. that are only beginning to be realized here,\u201d he added.<\/p>\n\n\n\n
Lopez has over 20 years of global creative and entertainment content experience and returns to Interpublic after spending last year co-founding HYPHN.<\/p>\n","protected":false},"author":24,"featured_media":18263,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[3],"tags":[11455,3231,453,734,11456],"yst_prominent_words":[],"_links":{"self":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts\/18261"}],"collection":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/comments?post=18261"}],"version-history":[{"count":0,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts\/18261\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/media\/18263"}],"wp:attachment":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/media?parent=18261"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/categories?post=18261"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/tags?post=18261"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/yst_prominent_words?post=18261"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}