{"id":18366,"date":"2021-04-29T06:08:00","date_gmt":"2021-04-29T04:08:00","guid":{"rendered":"https:\/\/eastwind.es\/marketing\/?p=18366"},"modified":"2021-05-07T11:47:27","modified_gmt":"2021-05-07T09:47:27","slug":"miguel-angel-furones-passed-away","status":"publish","type":"post","link":"https:\/\/eastwind.es\/marketing\/en\/miguel-angel-furones-passed-away\/","title":{"rendered":"Miguel \u00c1ngel Furones passed away"},"content":{"rendered":"\n
\"Furones_presentacion<\/a>
Miguel \u00c1ngel Furones during the presentation of his novel book First Class. \u00a9 Eastwind.<\/span><\/figcaption><\/figure><\/div>\n\n\n\n

Advertising prodessional but, above all, writer, Miguel \u00c1ngel Furones (Honorary President Public\u00eds Communications in Spain) died last afternoon by the COVID-19. \u00abAlmost \u00abyesterday he had launched the think tank Presidentex together with Francisco Jos\u00e9 Gonz\u00e1lez, Agust\u00edn Medina, Fernando Herrero and Juan Ram\u00f3n Plana.

Husband and father, this world class creative , highly appreciated by his many friends inside and outside the advertising sector, passed away at his 71’s.
I had the opportunity to meet Miguel \u00c1ngel Furones, like many other creative heavyweights, thanks to my father, Manuel Gonz\u00e1lez Carbajo, who pssed away in May 2020. And Furones was one of those great advertising professionals who allowed me telling on Eastwind magazines about their accomplishments.<\/p>\n\n\n\n

I’m going to miss him, not only because of his sharp reflections, always accurately expressed with the skill of the great copywriter and writer he was. I’m going to miss a human being who has been always kind to me.

Born in Madrid on July 5th, 1949, trained at the Spanish Center for New Professions and graduated in Sociology from the Universidad Complutense of Madrid, Furones has been one of those living proofs that the best creative talent for advertising more than usually is the outcome of a miscelaneus training.<\/p>\n\n\n\n

Founder of Vitruvio<\/span><\/strong><\/h4>\n\n\n\n

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He founded an agency called Vitruvio in 1980, which was merged in 1989 with the agency Leo Burnett (Publicis Groupe). There he remained several years, first as President of Vitruvio \/ Leo Burnett Madrid and then as Chairman of Leo Burnett Iberia from 1997 to 2000. Under his leadership Vitruvio \/ Leo Burnett Madrid became one of the most respected creative agencies in Spain.<\/p>\n\n\n\n

Leading Leo Burnett Worldwide<\/span><\/strong><\/h4>\n\n\n\n

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As Chairman of Leo Burnett Worldwide (from 2000 to 2006) Miguel \u00c1ngel Furones assumed the responsibility for maintaining and improving the quality of Leo Burnett’s creative product in 96 countries. In order to achieve this, among other things, he was in charge of Leo Burnett’s Global Product Committee and every three months he used to bring together qualified professionals from the different countries where the Agency operates.<\/p>\n\n\n\n

\"EL-Sol_Conrad_Furones_Tutssel_Leo-Burnett_Publicis_RRSS_02\"<\/a>
From left to right: Michael Conrad (President of the Berlin School of Creativity and former CCO of Leo Burnett Berlin and Leo Burnett Chicago), Marc Tutssel (Global Chief Creative Officer of Leo Burnett) and Miguel \u00c1ngel Furones (President of Publicis Communications in Spain ). \u00a9 Eastwind.<\/span><\/figcaption><\/figure>\n\n\n\n

In 2000 Leo Burnett was considered \u00abAgency of the Year\u00bb in Spain by the magazine Publicidad and \u00abAgency of the Year\u00bb in 2001 and 2002 at the Latin Spots Ojo de Iberoam\u00e9rica awards. The agency was also voted Burnett’s \u00abGlobal Agency of the Year\u00bb three times (1998, 2002, 2004), demonstrating its world-class creative power and brand-building know-how.<\/p>\n\n\n\n

Five years as Chirman at Publicis Communications<\/span><\/strong><\/h4>\n\n\n\n

<\/p>\n\n\n\n

Miguel \u00c1ngel Furones dedicated the last five years of his life to Publicis Communications. First as executive head in Spain and since 2019 as Honorary Chairman of this Group that includes the following agencies: Publicis Worldwide Spain, Leo Burnett Madrid, Saatchi & Saatchi Madrid, Nurun, WYSIWYG * and Saatchi & Saatchi Barcelona.<\/p>\n\n\n\n

Accomplished writer and once, an actor<\/span><\/strong><\/h4>\n\n\n\n

<\/p>\n\n\n\n

Among the various books signed by this accomplished writer I would highlight two \u00abThe Ad Writer\u00bb and \u00abFirst Class.\u00bb The first of them was sold so well in Spain that the publisher decided to launch it in Mexico and other Latin American countries as well. Shortly before his death, Miguel \u00c1ngel Furones had published his third novel \u00abThe Tea from Kunming\u00bb.<\/p>\n\n\n\n

\"Furoenes_Colomo_First<\/a>
Left: Miguel \u00c1ngel Furones and his friend the film director Fernando Colomo at the presentation of the book First Class. Right: Miguel \u00c1ngel Furones in the presentation of the digital agency Nurun (Publicis Communications) in Spain. \u00a9 Eastwind. <\/span><\/figcaption><\/figure>\n\n\n\n

\u00abWriting for me is\u00bb, said once Miguel \u00c1ngel Furones, \u00bb.. Taking revenge on oneself\u00bb\u2026 \u00bbDetach oneself\u00bb and \u00abSelling your life dearly\u00bb.

The best friend for his friends, when his childhood mate, the reputed film director Fernando Colomo, suggested him to perform together with Marcos de Quinto (former President of Coca-Cola Iberia and former Marketing Director of Coca-Cola) in the movie La isla Bonita, Furones did not hesitate to accept. This would be his first and last adventure as a film actor.<\/p>\n\n\n\n

Image over the headline.-<\/strong> Miguel \u00c1ngel Furones (Honorary President of Publicis Communications Spain). Image by Ffurones via Wikimedia Commons. To see the original of the photograph and the terms in which it is licensed, <\/span>click here<\/span><\/a><\/h4>\n\n\n\n

<\/p>\n\n\n\n

Related Eastwind Marketing links<\/span>:<\/span><\/strong><\/h4>\n\n\n\n

<\/p>\n\n\n\n

Eastwind at EL SOL.- How to keep creativity alive in a 70 years old agency ?. Conrad, Tutssel and Furones show you<\/span><\/a>
<\/p>\n\n\n\n

Miguel \u00c1ngel Furones talks about the art of writing (video in Spanish)<\/span><\/a><\/p>\n\n\n\n

<\/p>\n\n\n\n

Spanish film director Fernando Colomo presents the book First Class (video in Spanish)<\/span><\/a>
<\/h4>\n","protected":false},"excerpt":{"rendered":"

Fouder of Vitruvio, Cairman of Leo Burnett WW and Honorary Chairman at Publicis in Spain, he has been one of the Spaniard creative advertising heavyweights.<\/p>\n","protected":false},"author":24,"featured_media":18357,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[3],"tags":[10486,11494,2096,11492,11496,11495,11493],"yst_prominent_words":[],"_links":{"self":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts\/18366"}],"collection":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/comments?post=18366"}],"version-history":[{"count":0,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts\/18366\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/media\/18357"}],"wp:attachment":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/media?parent=18366"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/categories?post=18366"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/tags?post=18366"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/yst_prominent_words?post=18366"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}