{"id":18446,"date":"2021-05-11T07:30:00","date_gmt":"2021-05-11T05:30:00","guid":{"rendered":"https:\/\/eastwind.es\/marketing\/?p=18446"},"modified":"2021-05-21T04:17:49","modified_gmt":"2021-05-21T02:17:49","slug":"softbank-increases-marketing-capacities-through-investment-in-axiatas-ai-and-data-marketing-company-ada","status":"publish","type":"post","link":"https:\/\/eastwind.es\/marketing\/en\/softbank-increases-marketing-capacities-through-investment-in-axiatas-ai-and-data-marketing-company-ada\/","title":{"rendered":"SoftBank increases marketing capacities through investment in ADA, Axiata&#8217;s AI and data marketing company"},"content":{"rendered":"\n<p class=\"has-normal-font-size\">The malaysian Axiata Group Berhad\u2019s subsidiary ADA (held by Axiata Digital Services) today announced an alliance with SoftBank Corp. (SoftBank). Under the agreement, SoftBank will invest approximately RM250 million ($60 million) in ADA with the ambition to expand and accelerate the Group\u2019s analytics, data and AI digital marketing business in the region.<br><br>Following the investment, SoftBank will hold 23.07% shareholding of ADA, establishing ADA\u2019s valuation at RM1.07Bn ($260 million). Axiata Digital Services remains the majority shareholder of ADA with a 63.47% capital stake.<br>Daichi Nozaki, SoftBank Vice President and Head of the Enterprise Business Unit&#8217;s Global Business Division, will join the ADA board in mid-May 2021.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft size-large is-resized\"><a href=\"https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2021\/05\/Srinivas-gattamneni_ADA_CEO_vertical.jpg\"><img decoding=\"async\" src=\"https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2021\/05\/Srinivas-gattamneni_ADA_CEO_vertical-978x1024.jpg\" alt=\"Srinivas gattamneni_ADA_CEO_vertical\" class=\"wp-image-18450\" width=\"460\" height=\"481\" srcset=\"https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2021\/05\/Srinivas-gattamneni_ADA_CEO_vertical-978x1024.jpg 978w, https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2021\/05\/Srinivas-gattamneni_ADA_CEO_vertical-287x300.jpg 287w, https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2021\/05\/Srinivas-gattamneni_ADA_CEO_vertical-768x804.jpg 768w, https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2021\/05\/Srinivas-gattamneni_ADA_CEO_vertical.jpg 1000w\" sizes=\"(max-width: 460px) 100vw, 460px\" \/><\/a><figcaption><span class=\"has-inline-color has-vivid-cyan-blue-color\">Srinivas Gattamneni(CEO, ADA). \u00a9ADA<\/span><\/figcaption><\/figure><\/div>\n\n\n\n<p class=\"has-normal-font-size\">ADA\u2019s Chief Executive Officer, Srinivas Gattamneni added: \u201cThe post-Covid norm is a \u2018digital-first\u2019 economy, which ADA has been successfully building towards. We are very excited to partner with SoftBank as a valuable ally in our next phase of growth. <br><br>The capital and business alliance with SoftBank will further propel ADA\u2019s digital, analytics and marketing solutions to benefit our customers.\u201d<br><br>Axiata Digital Advertising Sdn. Bhd. (\u201cADA\u201d) is a Kuala Lumpur-based data and AI company that offers integrated digital marketing solutions in nine Asian countries (Malaysia, Singapore, Indonesia, Thailand, Cambodia, Philippines, Sri Lanka, Bangladesh and South Korea).<br><br>Based on its Beyond Carrier strategy, SoftBank is expanding beyond the traditional telecommunications carrier business by providing innovative services across a wide range of industry sectors and focusing on digital transformation (DX) initiatives by co-creating with partner companies. <br><br>This alliance with ADA will promote SoftBank&#8217;s Beyond Japan initiative for business expansion abroad. <br><br>ADA offers a wide range of services in the digital marketing field, and by combining them with the diversified solutions and technologies of SoftBank and its group companies, both companies expect to generate significant synergies.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong><span class=\"has-inline-color has-vivid-cyan-blue-color\">A winning partnership for Softbank<\/span><\/strong><\/h4>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright size-large is-resized\"><a href=\"https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2021\/05\/Ken-Miyauchi_-Representative-Director-and-Chaiman-of-SoftBank-Corp.jpg\"><img decoding=\"async\" src=\"https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2021\/05\/Ken-Miyauchi_-Representative-Director-and-Chaiman-of-SoftBank-Corp-877x1024.jpg\" alt=\"Ken Miyauchi_ Representative Director and Chaiman of SoftBank Corp\" class=\"wp-image-18452\" width=\"460\" height=\"537\" srcset=\"https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2021\/05\/Ken-Miyauchi_-Representative-Director-and-Chaiman-of-SoftBank-Corp-877x1024.jpg 877w, https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2021\/05\/Ken-Miyauchi_-Representative-Director-and-Chaiman-of-SoftBank-Corp-257x300.jpg 257w, https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2021\/05\/Ken-Miyauchi_-Representative-Director-and-Chaiman-of-SoftBank-Corp-768x896.jpg 768w, https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2021\/05\/Ken-Miyauchi_-Representative-Director-and-Chaiman-of-SoftBank-Corp.jpg 1000w\" sizes=\"(max-width: 460px) 100vw, 460px\" \/><\/a><figcaption><span class=\"has-inline-color has-vivid-cyan-blue-color\">Ken Miyauchi (Representative Director and Chaiman of SoftBank Corp). \u00a9 SoftBank<\/span><\/figcaption><\/figure><\/div>\n\n\n\n<p class=\"has-normal-font-size\">SoftBank, a Fortune 500 telecommunications company with strong investment portfolio headquartered in Japan will establish ADA as its core digital and data marketing partner in Asia.<br>Softbank aims to leverage its network of portfolio companies in proposing and providing digital marketing solutions that incorporate ADA\u2019s proprietary technologies and consumer AI models. This alliance also allows SoftBank to expand their footprint in the region by using its customer data platform (CDP), \u2018Treasure Data\u2019; and the consumer base of its communication app, \u2018LINE to benefit brands and marketers.<br><br>SoftBank Corp. Representative Director &amp; Chairman, Ken Miyauchi commented: \u201cSince our public listing in 2018, we have been executing our Beyond Carrier growth strategy by expanding into new business areas outside our core telecom business. This alliance with ADA heralds a new theme in this growth strategy as it will enable us to deploy our digital marketing business outside Japan by leveraging ADA\u2019s presence in Asia as a leading data and AI company. We look forward to collaborating closely with the ADA team so we can help companies in the Asia-Pacific region accelerate the digital transformation of their businesses.\u201d<br><br>Through the alliance with ADA, SoftBank will utilize ADA&#8217;s sales and customer support structure, as well as its data and AI business expertise, to accelerate its digital marketing business across Asia.<br><br>SoftBank will also work with ADA to generate synergies with its own solutions and those provided by its group companies. In addition to other services, SoftBank offers the customer data platform \u201cTreasure Data CDP,\u201d and its group company LINE Corporation provides a varied lineup of services to enterprises.<\/p>\n\n\n\n<p class=\"has-normal-font-size\">In partnership with ADA, SoftBank will propose and provide solutions that incorporate ADA&#8217;s solutions and know-how to Asian companies in order to support their digital marketing activities.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong><span class=\"has-inline-color has-vivid-cyan-blue-color\">A winning partnership for ADA<\/span><\/strong><\/h4>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft size-large is-resized\"><a href=\"https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2021\/05\/Dato-Izzaddin-Idris_Axiata_President-and-Group-Chief-Executive-Officer_recortada.jpg\"><img decoding=\"async\" src=\"https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2021\/05\/Dato-Izzaddin-Idris_Axiata_President-and-Group-Chief-Executive-Officer_recortada.jpg\" alt=\"Dato\u2019 Izzaddin Idris_Axiata_President and Group Chief Executive Officer_recortada\" class=\"wp-image-18454\" width=\"529\" height=\"465\" srcset=\"https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2021\/05\/Dato-Izzaddin-Idris_Axiata_President-and-Group-Chief-Executive-Officer_recortada.jpg 1000w, https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2021\/05\/Dato-Izzaddin-Idris_Axiata_President-and-Group-Chief-Executive-Officer_recortada-300x263.jpg 300w, https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2021\/05\/Dato-Izzaddin-Idris_Axiata_President-and-Group-Chief-Executive-Officer_recortada-768x674.jpg 768w\" sizes=\"(max-width: 529px) 100vw, 529px\" \/><\/a><figcaption><span class=\"has-inline-color has-vivid-cyan-blue-color\">Dato\u2019 Izzaddin Idris (President &amp; Group Chief Executive Officer Axiata Group). <br>\u00a9 Axiata Group.<\/span><\/figcaption><\/figure><\/div>\n\n\n\n<p class=\"has-normal-font-size\">ADA, which currently is the largest independent digital, analytics, and marketing company in nine countries across South and Southeast Asia, expects to benefit from the unlocking of significant global synergy opportunities.<br><br>Commenting on the partnership, Axiata\u2019s President &amp; Group Chief Executive Officer, Dato\u2019 Izzaddin Idris said: \u201cWe are delighted to welcome SoftBank as a business partner and co-shareholder to ADA. Now serving over 1300 clients in the region, ADA\u2019s revenue tripled since its launch three years ago, recording positive EBITDA in the last two years. Together with our existing Sumitomo partnership, we can expect this strategic alliance to further fuel ADA\u2019s growth momentum within the region as it unlocks synergistic opportunities that will form one of the pillars to deliver on Axiata\u2019s Digital Champion ambition.\u201d<br><br>\u201cMore brands than ever today in Asia are turning to data analytics and AI to differentiate their products and services in the highly competitive digital marketing industry. With this added business and capital boost, we are better placed to develop AI models for precision targeting, invest in content analytics, and establish data platforms to deliver insights and help businesses pivot for growth.\u201d<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"has-inline-color has-vivid-cyan-blue-color\"><strong>Image over the headline.-<\/strong> Ada welcomes SoftBank. Image \u00a9ADA. Composition \u00a9 Eastwind<\/span><\/h4>\n\n\n\n<p><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong><span class=\"has-inline-color has-vivid-cyan-blue-color\"><span style=\"text-decoration: underline;\">Related Eastwind Marketing links<\/span>:<\/span><\/strong><\/h4>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-normal-font-size\"><a href=\"https:\/\/eastwind.es\/marketing\/en\/softbank-to-turn-yahoo-into-consolidated-subsidiary\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"has-inline-color has-vivid-cyan-blue-color\">SoftBank to turn Yahoo into a consolidated subsidiary<\/span><\/a><br><\/p>\n","protected":false},"excerpt":{"rendered":"<p>SoftBank will use ADA&#8217;s sales and customer support structure and AI business expertise, to accelerate its digital marketing business across Asia.<\/p>\n","protected":false},"author":24,"featured_media":18447,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[3],"tags":[11537,11538,671,9199],"yst_prominent_words":[],"_links":{"self":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts\/18446"}],"collection":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/comments?post=18446"}],"version-history":[{"count":0,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts\/18446\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/media\/18447"}],"wp:attachment":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/media?parent=18446"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/categories?post=18446"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/tags?post=18446"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/yst_prominent_words?post=18446"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}