{"id":18459,"date":"2021-05-11T03:50:00","date_gmt":"2021-05-11T01:50:00","guid":{"rendered":"https:\/\/eastwind.es\/marketing\/?p=18459"},"modified":"2021-05-12T08:52:25","modified_gmt":"2021-05-12T06:52:25","slug":"cannes-lions-2021-microsoft-to-be-honored-as-marketer-of-the-year","status":"publish","type":"post","link":"https:\/\/eastwind.es\/marketing\/en\/cannes-lions-2021-microsoft-to-be-honored-as-marketer-of-the-year\/","title":{"rendered":"Cannes Lions 2021.- Microsoft, to be honored as Marketer of the Year"},"content":{"rendered":"\n

Cannes Lions has announced this afternoon that it will honour Microsoft as Creative Marketer of the Year 2021.
The accolade is presented to an advertiser that has amassed a body of creative and Lion-winning work over a sustained period of time, and has established a reputation for producing brave creative and innovative marketing solutions.<\/p>\n\n\n\n

Commenting on the award, Chris Capossela, Chief Marketing Officer, Microsoft said: \u201cIt\u2019s a tremendous honor to be recognized for our creative storytelling. Our ambition to amplify the voices of customers and changemakers, from kids who use the Xbox Adaptive Controller to trailblazers like 49ers Offensive Assistant Coach, Katie Sowers, help demonstrate how technology can bring us closer together and inspire meaningful, positive change in the world.<\/p>\n\n\n\n

\"Chris_capossela_CMO_Mirosoft_Wikimedia<\/a>
Chris Capossela (CMO, Microsoft). Image \u00a9 Brian Smale and Microsoft <\/span><\/figcaption><\/figure>\n\n\n\n

Microsoft will be honoured with The Creative Marketer of the Year Award on Friday 25 June during Cannes Lions Live, which runs from 21-25 June 2021 delivering the global premiere and broadcast of the Cannes Lions Awards and a programme of on-demand content that marks a change for the industry, and beyond.<\/p>\n\n\n\n

The Creative Marketer of the Year award was Introduced in 1992, with past recipients including: Apple, Burger King, Coca-Cola, Google, Heineken, IKEA, Mars, McDonald\u2019s, IKEA, Samsung and Unilever, each of whom have demonstrated that outstanding creativity drives business growth and have won multiple Lions at the Festival as a result.
In 2019, Microsoft won 11 Lions, with McCann New York\u2019s \u2018Changing the Game\u2019 for the Xbox Adaptive Controller winning five, including a Grand Prix in Brand Experience & Activation as well as a Titanium Lion.<\/p>\n\n\n\n

Pushing creativity boundaries accross products, categories and markets<\/span><\/strong><\/h4>\n\n\n\n

<\/p>\n\n\n\n

Commenting on the award, Philip Thomas, Chairman, Cannes Lions, said: \u201cWhat really stands out about Microsoft\u2019s performance at Cannes Lions is that they\u2019re winning Lions across a real breadth of products and geographies, which means they\u2019re pushing creative boundaries throughout their entire business and the world. With CEO Satya Nadella stating that \u2018marketing is one of the top drivers of our success\u2019, it\u2019s clear that Microsoft has unlocked its creative potential to drive growth. <\/p>\n\n\n\n

\"CannesLions2017_Philip_Thomas_CEO_Ascential_Comit\u00e9-asesor\"<\/a>
Philip Thomas (Chairman Cannes Lions).\u00a9 Eastwind<\/span><\/figcaption><\/figure>\n\n\n\n

\u00abWe continue to see more and more evidence of the power of creativity for business, and that\u2019s why we recognise brands like Microsoft who are actively moving the needle on creative marketing.\u201d<\/p>\n\n\n\n

Also pushing creativity accross agencies<\/span><\/strong><\/h4>\n\n\n\n

<\/p>\n\n\n\n

Other stand-out winners by creative works for Microsoft includes McCann New York\u2019s \u2018Make What\u2019s Next\u2019 campaign focused on STEM for International Women\u2019s Day, which in 2017 received a Glass Lion for campaigns addressing gender inequality; McCann London\u2019s \u2018Survival Billboard\u2019 for Xbox \/Tomb Raider, awarded 17 times in 2016; \u2018DELQA\u2019, an immersive installation created by Listen New York; Y&R Colombia Bogot\u00e1 \/ Wunderman Colombia Bogota\u2019s \u2018FIFA 14\u2019 for Xbox 360.<\/p>\n\n\n\n

\"Satya<\/a>
Satya Nadella (CEO, Microsoft). Image \u00a9 Brian Smale and Microsoft <\/span><\/figcaption><\/figure>\n\n\n\n

Last but not least important, \u2018Xbox Design Lab Originals: The Fanchise Model\u2019 for Xbox Design Lab, which took seven Lions, including the Creative eCommerce Lion Grand Prix.

Microsoft has collected Lions for a broad suite of products including Microsoft Cloud, Microsoft Kinect, Windows 7, Windows Vista, OneNote, MSN, Halo 3 Game and Xbox.<\/p>\n\n\n\n

Image over the headline.- <\/strong>Bill Gates (co-founder of Microsoft). Image by The World Economic Forum through Wikimedia Commons. To watch the original photo and read the terms of the lisense, <\/span>click here<\/span><\/a><\/h4>\n\n\n\n

<\/p>\n\n\n\n

Related Eastwind Marketing links<\/span>:<\/span><\/strong><\/h4>\n\n\n\n

<\/p>\n\n\n\n

Cannes Lions 2019.- Apple, creative Advertiser of the year<\/span><\/a><\/p>\n\n\n\n

<\/p>\n\n\n\n

Google, Creative Marketer of the Year at Cannes Lions 2018<\/span><\/a><\/p>\n\n\n\n

<\/p>\n\n\n\n

Burger King, Marketer of the Year at Cannes Lions 2017<\/span><\/a><\/p>\n\n\n\n

<\/p>\n\n\n\n

Samsung becomes Cannes Lions 2016 Creative Marketer of the Year<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Winning Lions across a real breadth of products and geographies, Microsoft is pushing creative boundaries throughout their entire business and the world.<\/p>\n","protected":false},"author":24,"featured_media":18460,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[3],"tags":[10813,11541,11540,11539,11183],"yst_prominent_words":[],"_links":{"self":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts\/18459"}],"collection":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/comments?post=18459"}],"version-history":[{"count":0,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts\/18459\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/media\/18460"}],"wp:attachment":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/media?parent=18459"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/categories?post=18459"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/tags?post=18459"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/yst_prominent_words?post=18459"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}