{"id":18523,"date":"2021-05-12T16:16:00","date_gmt":"2021-05-12T14:16:00","guid":{"rendered":"https:\/\/eastwind.es\/marketing\/?p=18523"},"modified":"2021-05-13T01:29:30","modified_gmt":"2021-05-12T23:29:30","slug":"oracle-launches-worlds-first-ad-measurement-technology-for-3d-in-game-environments","status":"publish","type":"post","link":"https:\/\/eastwind.es\/marketing\/en\/oracle-launches-worlds-first-ad-measurement-technology-for-3d-in-game-environments\/","title":{"rendered":"Oracle launches world&#8217;s first ad measurement technology for 3D in-game environments"},"content":{"rendered":"\n<p class=\"has-normal-font-size\">Oracle today announced the world&#8217;s first ad measurement technology for 3D in-game environments. The latest updates to Oracle Advertising and Customer Experience (CX) include impressions delivery and General Invalid Traffic (GIVT) measurement for PC, mobile, and web-based gaming environments in Oracle Moat Measurement.<br><br>Oracle Moat, part of Oracle Advertising, helps brands, agencies, publishers, and platforms solve their biggest media measurement challenges across digital and TV. The measurement suite includes solutions for ad verification, attention, brand safety, advertising effectiveness, and cross-platform reach and frequency.<br><br>In-game ad revenue is expected to hit $56 Bn in 2024, according to recent data from Omdia. Advertisers can engage new audiences with this fast-growing channel, but games can also be a target for advertising fraud.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><a href=\"https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2021\/05\/Derek-Wise_Chie-Product-Officer_Oracle-Adertising.jpg\"><img decoding=\"async\" src=\"https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2021\/05\/Derek-Wise_Chie-Product-Officer_Oracle-Adertising-1024x571.jpg\" alt=\"Derek Wise_Chie Product Officer_Oracle Adertising\" class=\"wp-image-18528\" width=\"1181\" height=\"659\" srcset=\"https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2021\/05\/Derek-Wise_Chie-Product-Officer_Oracle-Adertising-1024x571.jpg 1024w, https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2021\/05\/Derek-Wise_Chie-Product-Officer_Oracle-Adertising-300x167.jpg 300w, https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2021\/05\/Derek-Wise_Chie-Product-Officer_Oracle-Adertising-768x428.jpg 768w, https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2021\/05\/Derek-Wise_Chie-Product-Officer_Oracle-Adertising-1536x856.jpg 1536w, https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2021\/05\/Derek-Wise_Chie-Product-Officer_Oracle-Adertising.jpg 1600w\" sizes=\"(max-width: 1181px) 100vw, 1181px\" \/><\/a><figcaption><span class=\"has-inline-color has-vivid-cyan-blue-color\">Derek Wise, Chief Product Officer, Oracle Advertising. \u00a9 Oracle<\/span><\/figcaption><\/figure>\n\n\n\n<p class=\"has-normal-font-size\">Working with leading in-game advertising platforms Anzu, Bidstack, Adverty, and Frameplay, Oracle Moat enables advertisers to effectively measure impressions and GIVT to determine whether an ad was served to a human and to avoid ad spend on invalid traffic or fraudulent activity. By measuring impressions and GIVT, advertisers can make more informed decisions around their investments and better protect ad spend.<br><br>\u00abAs the gaming industry continues to grow and become a key area of investment for advertisers, it&#8217;s crucial that advertisers can measure whether an ad was served to a human and detect any fraudulent ad activity inside games,\u00bb said Derek Wise, Chief Product Officer, Oracle Advertising. \u00abToday&#8217;s industry-first announcement represents an important step forward in understanding ad performance in 3D in-game environments. We&#8217;re proud to be able to equip advertisers with the confidence and tools they need to make more informed buying decisions to reach these highly engaged audiences.\u00bb<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"has-inline-color has-vivid-cyan-blue-color\"><strong>Image over the headline.-<\/strong> Oracle in game advertising measuring tool.\u00a9 Oracle.<\/span><\/h4>\n","protected":false},"excerpt":{"rendered":"<p>Oracle Moat, part of Oracle Advertising, helps brands, agencies, publishers, and platforms solve biggest media measurement challenges across digital and TV. <\/p>\n","protected":false},"author":24,"featured_media":18524,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[3],"tags":[11568,11569,11570,11571,11567,11566],"yst_prominent_words":[],"_links":{"self":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts\/18523"}],"collection":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/comments?post=18523"}],"version-history":[{"count":0,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts\/18523\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/media\/18524"}],"wp:attachment":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/media?parent=18523"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/categories?post=18523"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/tags?post=18523"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/yst_prominent_words?post=18523"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}