{"id":19470,"date":"2021-09-30T02:00:00","date_gmt":"2021-09-30T00:00:00","guid":{"rendered":"https:\/\/eastwind.es\/marketing\/?p=19470"},"modified":"2021-09-30T10:55:21","modified_gmt":"2021-09-30T08:55:21","slug":"google-to-provide-visual-search-tool-with-mum-later-this-year","status":"publish","type":"post","link":"https:\/\/eastwind.es\/marketing\/en\/google-to-provide-visual-search-tool-with-mum-later-this-year\/","title":{"rendered":"Google to provide visual search tool with MUM later this year"},"content":{"rendered":"\n<p class=\"has-normal-font-size\">In the coming months, Google will introduce a new way to search visually, with the ability to ask questions about what the user see.<br>This new tool is an aplication of Google&#8217;s Multitask Unified Model (MUM), which was presented as a milestone for understanding information at Google I\/O earlier in 2021.<br>With the new cappability users can can tap on the Lens icon when looking at a picture of a shirt, for example, and ask Google to find the same pattern but on another article of clothing, like socks or handbags, etc..<br>This helps when the user is looking for something that might be difficult to describe accurately with words alone.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/storage.googleapis.com\/gweb-uniblog-publish-prod\/original_images\/bike_1080x1080.gif\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"has-normal-font-size\">Instead of writing \u201cwhite floral Victorian socks\u201d and perhaps not finding the exact pattern the searcher is looking for, combining images and text into a single query makes it easier efor you finding what you are inetested in as well as letting the user asking google in a more natural way.<\/p>\n\n\n\n<p class=\"has-normal-font-size\">The point-and-ask mode of searching will make it easier to find whatever the user looks for not only using a photo, but also find the exact moment in a video that can help the search.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"has-inline-color has-vivid-cyan-blue-color\"><strong>Image over the headline.- <\/strong>Two examples of visual search with MUM.\u00a9 Google.<\/span><\/h4>\n","protected":false},"excerpt":{"rendered":"<p>Google will introduce a new way to search visually, with the ability to ask questions about what the user see thanks to the Multitask Unified Model (MUM)<\/p>\n","protected":false},"author":24,"featured_media":19471,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[3],"tags":[11133,12002,12005,12004,12003],"yst_prominent_words":[],"_links":{"self":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts\/19470"}],"collection":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/comments?post=19470"}],"version-history":[{"count":0,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts\/19470\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/media\/19471"}],"wp:attachment":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/media?parent=19470"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/categories?post=19470"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/tags?post=19470"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/yst_prominent_words?post=19470"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}