{"id":19756,"date":"2021-10-20T01:00:00","date_gmt":"2021-10-19T23:00:00","guid":{"rendered":"https:\/\/eastwind.es\/marketing\/?p=19756"},"modified":"2021-10-20T12:45:48","modified_gmt":"2021-10-20T10:45:48","slug":"old-spice-men-have-skin-too-couple-visit-unexpected-therapist-to-wave-the-coexistence-problems-derived-from-her-borrowing-of-his-mousturizing-lotion","status":"publish","type":"post","link":"https:\/\/eastwind.es\/marketing\/en\/old-spice-men-have-skin-too-couple-visit-unexpected-therapist-to-wave-the-coexistence-problems-derived-from-her-borrowing-of-his-mousturizing-lotion\/","title":{"rendered":"Old Spice \u201cMen Have Skin Too\u201d couple visit unexpected therapist to wave the coexistence problems derived from her borrowing of his mousturizing lotion"},"content":{"rendered":"\n

Old Spice debuts the latest \u201cMen Have Skin Too\u201d commercial featuring a surprise cameo by actress Nia Long in her first-ever TV ad. Starring as a relationship therapist, Long helps the Old Spice \u201cMen Have Skin Too\u201d couple navigate the hilarious minefield that comes when she borrows the moisturization of his new Fiji with Coconut Oil Hand & Body Lotion during cohabitation.

The new spot reflects a lighthearted outlook, dedicated to what couples may have been feeling or experiencing during quarantine. Because sharing isn\u2019t always caring, and the little things, like borrowing your partner\u2019s personal products, can become a serious matter.<\/p>\n\n\n\n

The latest addition to the \u201cMen Have Skin Too\u201d campaign continues to tackle the long-held belief that women\u2019s products are superior with sought-after skin benefits, while men\u2019s products lag.<\/p>\n\n\n\n

Old Spice\u2019s Fresher Collection is so good partners and family members crave it and prefer it as shown in the ad. This is the clear brand message behind the TV spot.<\/p>\n\n\n\n

A campaign chapter deeply rooted in data<\/span><\/strong> and online feedback of the fans<\/span><\/strong><\/h4>\n\n\n\n

<\/p>\n\n\n\n

The latest \u00abMen have Skin Too\u00bb advert is deeply rooted in the results of The Old Spice \u201cSkin Deep\u201d Survey, which was conducted by Wakefield Research among 1,000 people who are cohabitating, between June 11th and June 14th, 2021.
Key findings of this report are that:

1) Nearly half of women (49%) have borrowed hair or body care products from their significant other in the past six months.

2) 29% of women who used their partner\u2019s grooming products reached for the body wash.

3) 24% of women who borrowed their partner’s body and hair care products did so because they’re better quality or better scent!.

4) In the past 18 months of sharing and togetherness hasn’t always made for domestic bliss: nearly 2 in 5 (39%) admit they\u2019ve disagreed more with their significant other now than before the pandemic.<\/p>\n\n\n\n

\"Nia_Long_-_Men_Have_Skin_Too_Endcard\"<\/a>
Nia Long playing the role of the therapist in the latest chapter in the Men Have Skin Too campaign saga (video end card). \u00a9 Procter & Gamble\/Wieden + Kennedy<\/span><\/figcaption><\/figure>\n\n\n\n

\u201cWorking with such an iconic brand on the first commercial I\u2019ve ever been a part of has been an amazing experience,\u201d says Nia Long. \u201cOld Spice was a product my grandfather used and one I was extremely familiar with. I also couldn\u2019t resist the universal relatability of the Men Have Skin Too campaign, because who hasn\u2019t had a significant other \u201cborrow\u201d their products?\u00bb<\/p>\n\n\n\n

\u201cOnline fan feedback inspired this next Men Have Skin Too chapter with the insight that they wanted an even spicier situation to take our classic \u2018borrowing grooming products’ storyline to another level,\u201d said Matt Krehbiel, Old Spice vice president at Procter & Gamble. \u201cThe spot promotes the importance of therapy in a light-hearted way that many Old Spice fans will be able to relate to, especially given the challenges of the past year and a half.\u00bb<\/p>\n\n\n\n

The latest in the \u201cMen Have Skin Too\u201d campaign saga by Wieden + Kennedy<\/span><\/strong><\/h4>\n\n\n\n

<\/p>\n\n\n\n

Created by Wieden + Kennedy (Portland), the sequel to the award-winning \u201cMen Have Skin Too\u201d campaign kicked off this summer, featuring Deon Cole (Black-ish, Grown-ish) and Gabrielle Dennis (Black Lady Sketch Show, The Upshaws). The couple’s return introduces new characters, new relationship drama and the new Old Spice Fiji with Coconut Oil Hand & Body Lotion.

Earlier this summer, Patti LaBelle made a hilarious cameo appearance in the first spot, \u201cMother-in-Law,\u201d and now we are introduced to Nia Long\u2019s character as therapist in both :30 second and :15 second spots titled \u201cTherapy,\u201d which will air over the coming months on national television and the Old Spice YouTube Channel.<\/p>\n\n\n\n

Fans can follow the integrated campaign across social media at #MenHaveSkinToo.<\/p>\n\n\n\n

Image over the headline.-<\/strong> Caption from the latest \u201cMen Have Skin Too\u201d campaign chapter.\u00a9 Procter & Gamble\/Wieden + Kennedy.<\/span><\/h4>\n\n\n\n

<\/p>\n\n\n\n

Related Eastwind Marketing links:<\/span><\/strong><\/h4>\n\n\n\n

<\/p>\n\n\n\n

\u201cMen Have Skin Too\u201d couple terapist chapter TV spot<\/span><\/a>
<\/p>\n","protected":false},"excerpt":{"rendered":"

A lighthearted outlook, dedicated to what couples may have been feeling or experiencing during quarantine. Because sharing is no way always caring.<\/p>\n","protected":false},"author":24,"featured_media":19759,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[4],"tags":[6088,12110,12111,12112,12113,11017],"yst_prominent_words":[],"_links":{"self":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts\/19756"}],"collection":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/comments?post=19756"}],"version-history":[{"count":0,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts\/19756\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/media\/19759"}],"wp:attachment":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/media?parent=19756"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/categories?post=19756"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/tags?post=19756"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/yst_prominent_words?post=19756"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}