{"id":20084,"date":"2021-11-03T13:30:00","date_gmt":"2021-11-03T12:30:00","guid":{"rendered":"https:\/\/eastwind.es\/marketing\/?p=20084"},"modified":"2021-11-09T13:18:39","modified_gmt":"2021-11-09T12:18:39","slug":"omnicom-announces-changes-in-leadership-george-manas-succeeds-florian-adamski-as-ceo-omd-worldwide-adamski-becomes-global-ceo-of-omnicom-media-group","status":"publish","type":"post","link":"https:\/\/eastwind.es\/marketing\/en\/omnicom-announces-changes-in-leadership-george-manas-succeeds-florian-adamski-as-ceo-omd-worldwide-adamski-becomes-global-ceo-of-omnicom-media-group\/","title":{"rendered":"Omnicom announces changes in leadership: George Manas succeeds Florian Adamski as CEO OMD Worldwide. Adamski becomes Global CEO of Omnicom Media Group"},"content":{"rendered":"\n

OMG announced today key changes in leading roles inside the Group. Former CMO at OMD USA, George Manas took office as CEO of OMD Worldwide latest 1st November suceeding Florian Adamski, who had been appointed Global CEO of Omnicom Media Group.

Adamski says on his handpicked successor, \u201cGeorge has proven time and time again his ability to reimagine and rise to new challenges, contributing to Omnicom Media Group\u2019s success over the past 10 years. As a digital native who helped build OMG\u2019s capabilities across the entire spectrum of modern media services and solutions, he is ideally qualified to accelerate the outcome-driven work we are doing for our clients, and enhance our ability to attract the best talent. \u201c

Commenting on his new role, George Manas points, \u201cBeing entrusted to lead the organization that Flo and the entire leadership team have spent the past four years rebuilding, reimagining and restoring to its place at the top of the industry is both an incredible honor and awesome responsibility and as a former English major, I mean \u2018awesome\u2019 in the traditional definition\u2026\u00bb

And he adds, \u00abThe challenge moving forward is to not give in to the arrogance of our success, we must keep one eye on today\u2019s solutions and the other on innovating for tomorrow\u2019s disruption. Recognizing that innovation doesn\u2019t have a set course, it can flow from west to east or east to west, from northern to southern hemisphere or vice versa, one of my first priorities will be to enable increased collaboration and knowledge sharing across the regions, surfacing innovation at the local and regional level today that can be scaled into a global offer that meets the increasingly complex challenges of tomorrow. \u201c

This is the approach to work of this American Literature PhD candidate turned into digital media pioneer.<\/p>\n\n\n\n

Responsible for early adopting key techs for success at different OMG companies once and again<\/span><\/strong><\/h4>\n\n\n\n

<\/p>\n\n\n\n

George Manas logged onto his computer for the first time as the new CEO of OMD Worldwide, as always the first thing he saw were the words that serve as his screen saver: \u201cThe arrogance of success is to think that what you did yesterday will be sufficient for tomorrow.\u201d<\/p>\n\n\n\n

\"George<\/a>
George Manas (CEO OMD Worldwide).\u00a9 Omnicom Media Group. <\/span><\/figcaption><\/figure><\/div>\n\n\n\n

This quote from 20th century nuclear physicist and Episcopal priest William Pollard says a lot of his work for Omnicom Media Group of companies.

As President and Chief Media Officer of OMD USA, he defined the path for the agency\u2019s evolution into a modern media agency that elevates the agency\/client relationship from transactional to transformative. To meet this ambition, he expanded OMD\u2019s offering providing clients with consultancy in their data, martech and in-housing strategies; and accelerated ecommerce solutions to help clients win a greater share of digital shopping wallets as the pandemic accelerated the shift to online purchasing.

Concurrent with expanding OMD\u2019s offer, he also reinforced the agency\u2019s commitment to empathy-based planning as the path to deeper understanding of multicultural perspectives in a polarized society, helping brands connect with consumers across cultural and societal barriers. And as the steward of the US rollout of OMD Design, he assured OMD\u2019s capability to fully harness the power of Omni to orchestrate outcomes that drive business growth for our clients.

The impact of his efforts can be seen in OMD USA\u2019s performance, both during the height of the pandemic and over the course of 2021 as the marketplace continues to grapple with economic and cultural disruption. Since June 2020, OMD USA has won close to $1b in new business, including Home Depot, Clorox, Georgia Pacific, Legal Zoom, Canva, Noom, Dr. Scholl\u2019s and Soda Stream and soon will be announcing another $400m win with the potential to expand to several global markets. His impact can further be seen in OMD USA\u2019s return to the top position on the RECMA Diagnostics report, and its lock on the #1 position on the COMvergence billings report.<\/p>\n\n\n\n

Prior to joining OMD U.S., George Manas was President of Omnicom Media Group\u2019s Resolution performance agency where he led its evolution to a full-service global agency with specialism in search, social, programmatic and performance TV. Among the many \u201cfirsts\u201d that he enabled during his tenure, he led the effort that made Resolution the first major agency to earn the coveted badge of Facebook Marketing Partner, followed by similar accomplishments with Google, Twitter, Pinterest, Snapchat and Amazon.

His success in unlocking new pathways to growth has earned him recognition from the industry, with accolades that included Adweek\u2019s 50 Most Transformative Execs; AdAge\u2019s 40 Under 40; and Adweek\u2019s Media All-Stars. A \u201cgo-to\u201d expert for many of the US top trade and business publications, his is a well-known voice addressing multiple aspects of the media landscape, including the convergence of retail and media, the rise of assistive technologies and the growing dominance of streaming platforms.<\/p>\n\n\n\n

Image over the headline.-<\/strong> Left to right: Floriam Adamski (Global CEO at OMG) and George Manas (CEO at OMD Worldwide). Images, \u00a9 Omnicom Media Group. Composition \u00a9 Eastwind.<\/span><\/h4>\n","protected":false},"excerpt":{"rendered":"

OMG announced today key changes in leading roles inside the Group. Former CMO at OMD USA, George Manas took office as CEO of OMD Worldwide latest 1st November suceeding Florian Adamski, who had been appointed Global CEO of Omnicom Media Group. Adamski says on his handpicked successor, \u201cGeorge has proven time and time again his …<\/p>\n

Omnicom announces changes in leadership: George Manas succeeds Florian Adamski as CEO OMD Worldwide. Adamski becomes Global CEO of Omnicom Media Group<\/span> Leer m\u00e1s »<\/a><\/p>\n","protected":false},"author":24,"featured_media":20085,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[3],"tags":[3231,12241,12240,4869,12239,12238,2953],"yst_prominent_words":[],"_links":{"self":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts\/20084"}],"collection":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/comments?post=20084"}],"version-history":[{"count":0,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts\/20084\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/media\/20085"}],"wp:attachment":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/media?parent=20084"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/categories?post=20084"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/tags?post=20084"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/yst_prominent_words?post=20084"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}