{"id":20159,"date":"2021-11-11T01:32:00","date_gmt":"2021-11-11T00:32:00","guid":{"rendered":"https:\/\/eastwind.es\/marketing\/?p=20159"},"modified":"2021-11-11T09:19:16","modified_gmt":"2021-11-11T08:19:16","slug":"an-immersive-3d-augmented-reality-experience-in-the-hand-of-the-customer-to-launch-the-ford-150-lightning-truck","status":"publish","type":"post","link":"https:\/\/eastwind.es\/marketing\/en\/an-immersive-3d-augmented-reality-experience-in-the-hand-of-the-customer-to-launch-the-ford-150-lightning-truck\/","title":{"rendered":"An immersive 3D augmented reality experience in the hand of the customer to launch the Ford 150 Lightning truck"},"content":{"rendered":"\n<p class=\"has-normal-font-size\">In collaboration with Google, Ford is launching the \u201cF-150 Lightning\u2122: Strike Anywhere\u201d visual experience for reservation holders, enthusiasts and vehicle shoppers who are excited to understand all of the benefits of an all-electric Built Ford Tough pickup.<\/p>\n\n\n\n<p class=\"has-normal-font-size\">F-150 Lightning\u2122: Strike Anywhere is a 3D and augmented reality experience that allows users to view and learn about a virtual F-150 Lightning truck in their own environment with a smartphone.<\/p>\n\n\n\n<p class=\"has-normal-font-size\">Thirteen interactive animations inform them about key F-150 Lightning features, functions and services, like the electric vehicle\u2019s mega power frunk, battery range, interior connectivity, smart bed and towing capabilities, convenient charging solutions on the road and at home, and more.<\/p>\n\n\n\n<p class=\"has-normal-font-size\">Once users get acquainted with what F-150 Lightning offers, they can then have some fun by selecting their favorite color and trim package then placing an augmented-reality truck anywhere in their own environment \u2013 from their driveway to their jobsite.<\/p>\n\n\n\n<p class=\"has-normal-font-size\">F-150 Lightning\u2122: Strike Anywhere is now available on Android and iOS mobile devices in the United States. Customers can also experience it on Ford.com, as well as on social platforms including YouTube, Instagram, Snapchat and Reddit. The augmented reality experience is powered by Google Cloud.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><a href=\"https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2021\/11\/F_150_Strike-Anywhere-AR-experience_interior.jpg\"><img decoding=\"async\" src=\"https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2021\/11\/F_150_Strike-Anywhere-AR-experience_interior-1024x757.jpg\" alt=\"F_150_Strike Anywhere AR experience_interior\" class=\"wp-image-20160\" width=\"1184\" height=\"875\" srcset=\"https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2021\/11\/F_150_Strike-Anywhere-AR-experience_interior-1024x757.jpg 1024w, https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2021\/11\/F_150_Strike-Anywhere-AR-experience_interior-300x222.jpg 300w, https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2021\/11\/F_150_Strike-Anywhere-AR-experience_interior-768x568.jpg 768w, https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2021\/11\/F_150_Strike-Anywhere-AR-experience_interior-1536x1136.jpg 1536w, https:\/\/eastwind.es\/marketing\/wp-content\/uploads\/sites\/2\/2021\/11\/F_150_Strike-Anywhere-AR-experience_interior.jpg 1600w\" sizes=\"(max-width: 1184px) 100vw, 1184px\" \/><\/a><figcaption><span class=\"has-inline-color has-vivid-cyan-blue-color\">F-150 Strike Anywhere AR experience.\u00a9 Ford <\/span><\/figcaption><\/figure>\n\n\n\n<p class=\"has-normal-font-size\">\u201cThere is a tremendous amount of intrigue about what electric vehicles can do,\u201d said Suzy Deering, chief marketing officer, Ford Motor Company. \u201cAt Ford, we want to show, not just tell since we believe educating customers on the full potential and capabilities of electric vehicles helps them make the transition from traditionally powered vehicles to all- electric ones. Nearly 80% of our F-150 Lightning\u2122 reservation holders have never owned an all-electric vehicle before, so we created this campaign for them to understand and feel confident in their vehicle while also be excited to join in on the electric revolution with us.\u201d<\/p>\n\n\n\n<p class=\"has-normal-font-size\">A recent survey of F-150 Lightning retail reservation holders indicates 79% say F-150 Lightning will be the first battery-electric vehicle in their household. More than half (56%) say F-150 Lightning will be their first time ever owning a Ford vehicle. California, Texas and Florida have the highest number of reservations per state<\/p>\n\n\n\n<p class=\"has-normal-font-size\">Research from Google and Ipsos show 58% of U.S. car shoppers considering a new vehicle in the next six months are considering purchasing or leasing a hybrid or fully electric vehicle1, and 83% spend up to three months researching before buying.<\/p>\n\n\n\n<p class=\"has-normal-font-size\">As the electric revolution accelerates across the industry, Ford is taking a proactive approach to helping inform shoppers as they embark on the journey to purchase their first battery-electric vehicle. The \u201cF-150 Lightning\u2122: Strike Anywhere\u201d visual experience is part of this proactive approach.<\/p>\n\n\n\n<p class=\"has-normal-font-size\">\u201cWe\u2019re proud to work with Ford to bring this innovative experience to life,\u201d said Thomais Zaremba, Industry Director, Automotive, Google. \u201cFord continues to meet customers where they are \u2013 and that\u2019s increasingly online. This campaign brings the F-150 Lightning to life in a new way, and serves as a natural extension of our broader collaboration to help transform Ford\u2019s business and deliver new customer experiences.\u201d<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"has-inline-color has-vivid-cyan-blue-color\"><strong>Image over the headline.-<\/strong> F-150 Strike Anywhere AR experience.\u00a9 Ford <\/span><\/h4>\n","protected":false},"excerpt":{"rendered":"<p> Once users get acquainted with what F-150 Lightning offers, they can select a color and trim package and place an AR truck in their own environment <\/p>\n","protected":false},"author":24,"featured_media":20162,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[4],"tags":[2713,12282,12283,10987],"yst_prominent_words":[],"_links":{"self":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts\/20159"}],"collection":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/comments?post=20159"}],"version-history":[{"count":0,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/posts\/20159\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/media\/20162"}],"wp:attachment":[{"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/media?parent=20159"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/categories?post=20159"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/tags?post=20159"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/eastwind.es\/marketing\/wp-json\/wp\/v2\/yst_prominent_words?post=20159"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}